Owona mlinganiselo ubalaseleyo wetrafikhi ehlawulweyo kunye netrafikhi yasimahla: ITaobao ihlawulwe kunye nobudlelwane basimahla betrafikhi

UbuncwaneIthini imilinganiselo efanelekileyo ngokubanzi yetrafikhi ehlawulwayo yeevenkile (kubandakanywa neTmall)?

UkubaEzorhweboIqonga lineendwendwe ezimbalwa zasimahla, kwaye uninzi lwetrafikhi luvela kwintengiso ehlawulwayo. Ngaba kulungile?

Lo mbuzo ufanelekile ngokwenene ukuba uxutyushwe.

Ngokufanayo, xa sijongene neengxaki, asikwazi ukuxubusha ubungakanani obufanayo, kodwa sahlula iimeko ezahlukeneyo zokuhlalutya.

Umbuzo wokuba ingakanani imali ehlawulwayo ye-akhawunti yeevenkile zaseTaobao ifaneleke ngakumbi, enokuxoxwa ngayo kwimiba emibini:

1. Kwelinye icala, kuxhomekeke kwimeko yangoku yevenkile.Ingaba yivenkile entsha okanye ivenkile endala?Ithini inqanaba levenkile?
2. Ngakolunye uhlangothi, kuxhomekeke kwimpembelelo yetrafikhi ehlawulwayo ngokwayo.

Jonga ukuba ivenkile yenza itrafikhi ehlawulwayo

Makhe ndichukumise ingongoma yokuqala.

Iintlobo ezahlukeneyo zeevenkile zinemilinganiselo eyahlukeneyo yetrafikhi ehlawulwayo.

Ukuba ivenkile entsha esandul 'ukuvulwa, idumela levenkile lisaphantsi kakhulu, kwaye umlinganiselo wetrafikhi ehlawulwayo bukhulu kakhulu, nangona ufikelela kwi-80%, ixhaphake kakhulu.

Kuba sisivenkile esitsha, ukuba awuyisebenzisi, musa ukuphambukisa abanye abantu ukuba "bayisebenzise" ngokunyusa koololiwe.

Kunzima kwiivenkile ezintsha ukuba ziphile kwitrafikhi yasimahla yodwa

Ngokusebenzisa intengiso kaloliwe ilingana "ne-accelerator" yokukhula kwevenkile.

iyafana neUDouyin"dou+" umsebenzi kwi.

Kwinqanaba lokuqala levenkile entsha, kwimeko "yentlupheko enye kunye nabamhlophe ababini" kuzo zonke iinkalo, ungasebenzisa uloliwe ngokukhawuleza.ukukhupha amanziInokuthi ngokukhawuleza ibambe isikhundla, ibambe itrafikhi, iqokelele itrafikhi yevenkile entsha, yandise ukuthandwa, ukuze yandise intengiso kwaye iphume kwinqanaba!

Kwakutheni ukuze ivenkile entsha ivalwe emva kokuvulwa okungaphantsi kweenyanga ezi-3?

Siza kufumanisa ukuba iivenkile ezininzi zivaliwe kwisithuba seenyanga ezintathu zokuvulwa.

Isizathu kukuba akukho traffic, akukho ntengiselwano, kwaye akukho mpendulo ilungileyo ixesha elide.ukukhupha amanziUbuninzi buza kuvalwa ngokuqinisekileyo!

Ngenxa yokuba injongo yokuvula ivenkile ye-intanethi kukwenza imali, xa abantu befumanisa ukuba imali yokuvula ivenkile yaseTaobao ayinangeniso kangako, okanye bengenathemba lokufumana imali, abanakuqhubeka bebambelele kuyo.

Ekugqibeleni, ndingancwina kuphela ukuba "into efanelekileyo ityebile kakhulu, kwaye inyani ibhityile kakhulu"...

Kodwa ukuba aba bantu bafunde ukusebenza kwaye baya kusebenzisa uloliwe odlulayo ukuyikhuthaza, imeko inokwahluka kakhulu.

Ngowuphi umlinganiselo ofanelekileyo wetrafikhi ehlawulwayo yevenkile endala?

Kwiivenkile ezindala, ukuba umthamo wokuthengiselana ngenyanga ungaphezulu kwe-10, umlinganiselo wezithuthi ezihlawulwayo akufanele ube phezulu kakhulu.

Kucetyiswa ngokubanzi ukuba ube ngaphakathi kwe-30% yeentengiso zevenkile yonke.

Umzekelo, ukuba ivenkile inengeniso yenyanga eyi-15, umndilili wetrafikhi ohlawulwa ngenyanga awuzudlula 5.

Kutheni lento isenzeka?

Isizathu sokuba umlinganiselo wezithuthi ezihlawulwayo ungaqwalaselwanga kwinqanaba lokuqala kuba akukho nto kwinqanaba lokuqala kwaye alinakuqwalaselwa kakhulu.
Okokuqala, kufuneka utyale imali ukuze ivenkile iphile.

Emva kokuba umthamo wokuthengisa wenyanga yi-10 +, awusayi kuqwalasela nje ukukhula kwevenkile, kodwa inzuzo.

I-traffic ehlawulwayo ixhomekeke kumda wenzuzo yemveliso

Emva koko, umda wenzuzo yeemveliso ezininzi awugqithisi kwi-50%, kwaye umda wengeniso yeemveliso ezininzi ujikeleze i-30%, okanye ngaphantsi kwe-30%.

Ngeli xesha, ukuba i-akhawunti ye-traffic ehlawulwayo ihlawula kakhulu, akukho mali kwaphela.

Ukongezelela, kuthiwa inxalenye yetrafikhi ehlawulwayo inkulu kakhulu, eya kuchaphazela kwakhona ukuhanjiswa kwetrafikhi yokukhangela kwendalo.

Ewe, oku akuqinisekwanga, "ngamahemuhemu" nje!

Enyanisweni, umbuzo oyintloko kukuba ngaba ukwenza imali okanye hayi.

Ukuba ukunyuswa okuhlawulwayo kunokuzisa inzuzo kwivenkile, nokuba kukho i-traffic search ye-organic, le yenye indawo.

Ngoko ke, kwiivenkile ezineentengiso zenyanga ezingaphantsi kwe-10, ngokuqhelekileyo akuyimfuneko ukuqwalasela umlinganiselo wezithuthi ezihlawulwayo, kwaye kunokwenzeka ukudlula i-50% okanye i-80%.

Kwiivenkile ezineentengiso zenyanga ezingaphezulu kwe-10, kufuneka silawule umlinganiselo wetrafikhi ehlawulwayo, kuba asikwazi ukujonga nje ukuthengisa, kodwa kwakhona siqwalasele "iindleko".

Ukongezelela ekuqwalaseleni iimeko ezahlukeneyo ezisisiseko zevenkile, kuyafuneka kwakhona ukuba kuqwalaselwe umphumo wokukhangisa wetrafikhi ehlawulwayo.

Ezinye izitolo zinomthamo ophezulu kakhulu wokuthengiselana, kodwa i-akhawunti ye-traffic ehlawulweyo yomlinganiselo omkhulu, kodwa umlinganiselo awufuni kuqwalaselwa.

Isizathu sokuba silawule umlinganiselo wetrafikhi ehlawulweyo apha ngasentla kukuqwalasela umba wenzuzo, kuba itrafikhi ehlawulweyo (logama nje ikukunyuswa kololiwe ngokuthe ngqo) ngokwayo kudla ngokuba nzima ukufumana inzuzo ethe ngqo, kwaye ihlala iqhuba intengiso enxulumeneyo kwaye ifihliweyo. iintengiselwano kwivenkile yonke, okanye ngokusebenzisa abathengi abadala.

Ezinye iimveliso ezihlawulweyo zonyuselo lwetrafikhi zilungile

Kwezinye iimveliso, ukunyuswa okuhlawulelwayo kusebenza kakuhle.

Ndibone iimveliso ezininzi, ngololiwe ngokwawoUmlinganiselo wemvelisoIphezulu kakhulu, inokufikelela kwi-3.0 okanye ngaphezulu, okanye nangaphezulu.

Umzekelo, ukuba sibambisene nezinye iimveliso, itrafikhi ehlawulweyo ngololiwe inokufikelela kwi-6.0 okanye i-8.0, ke olu hlobo lwemveliso aludingi kuqwalasela ubungakanani bezithuthi ezihlawulweyo kwaphela.

Kwiimveliso zokukhuthaza uloliwe ngokuthe ngqo ezingaphulukani nemali, into ekufuneka iqwalaselwe yindlela yokwandisa ubungakanani bezithuthi ngaphandle kokulahlekelwa yimali.

Ngenxa yokuba ukunyuswa okuhlawulwayo akuphulukani nemali, yonke ivenkile inenzuzo ngokupheleleyo.

Ukuba i-drive-thru yakho ngokwayo ayilahlekelwa yimali, kuya kufuneka unqwenele ukwenza unyuselo oluhlawulelwayo ngelixa uhlala ngaxeshanye.

Ungaphoswa lithuba, ixesha alibuyi!

Sukuhlala ujonge kwidatha kaloliwe ngokwawo, ukuze ungaphoswa lithuba kwaye ungaze ube nobuganga bokunyusa utyalo-mali.Ngenxa yoko, ivenkile ayenzi nto kwaye ayinakuze iphule i-bottleneck ...

Ngaphezu koko, ngaphandle kwayo nayiphi na imveliso, kunokwenzeka ukwenza inzuzo ezinzileyo ngamaxesha onke.Ukuba kukho, ngoko oontanga baya kubamba ngokuqinisekileyo.

Ngoko ke, ukuze ungavumeli oontanga bakho ukuba babambe, kufuneka ubaleke ngokukhawuleza ... Kukho enye imeko, oko kukuthi, ezinye iivenkile ezindala, okanye "ubuncwane obudala" obubekwe ixesha elide.

Kukho izizathu ezininzi, ezinjengokwaphulwa kwemithetho, njengokhuphiswano lwecandelo lubukhali kakhulu,seoI-traffic yasimahla yendalo ayinakunyuswa.

Ukuba usebenzisa ukunyuswa okuhlawulwayo, unokuzisa i-traffic kwaye uqhube ukuthengiselana.

Nje ukuba uloliwe uyeke, emva kwexesha elithile, ivenkile “inokufa”, kungekho traffic okanye intengiselwano kwaphela.

Kolu hlobo lwevenkile, itrafikhi ehlawulwayo kufuneka ithotyelwe.

I-traffic ehlawulwayo inokufumana amaxesha angama-10 njengetrafikhi yasimahla

Ukongeza kwiakhawunti yobuqu kaDouyin nabahlobo enabalandeli abangaphezu kwesigidi esi-100, inani lilonke leeakhawunti zeDouyin ezenziwe kumashishini amaninzi ngaxeshanye lidlula abalandeli abazizigidi ezi-400, kwaye phantse abalandeli abangama-20 benziwe.

(Enyanisweni, amava abo ekwenzeni iiakhawunti zeDouyin nawo anokwenzeka)

Esi sisiphumo sabo kulo nyaka uphelileyo, kodwa kulo nyaka baye bancama le ndlela, kwaye abakhange babeke nzame zokukhulisa abalandeli.

Akunjalo ukuba awukwazi ukwenza imali, ngokuqinisekileyo kukho ithuba lokwenza imali ngokwenza i-akhawunti ye-Douyin, kodwa ukwenza imali ngokunyusa ngokukhawuleza abalandeli akuzinzile kwaye kufuna ubuchule obuqhubekayo.

Bathembele ekusebenziseni imali, nakweliphi na iqongauKhuthazo lweWebhuYiyo yonke into, i-traffic ehlawulwayo inokufumana amaxesha angama-10 njenge-traffic yamahhala (leyo ngongoma).

Kwintlanganiso yenkampani kwiintsuku ezimbini ezidlulileyo, bazenzele uphononongo lwabo:

1. Kwixesha elidlulileyo, i-innovation yangaphakathi yayiyi-70%, kwaye iya kuhla kwi-30% kwixesha elizayo, kwaye asiyi kwenza izinto ezintsha, kodwa senze ukuphuculwa kwendawo.Yonke inkokeli yeprojekthi kufuneka ifunde ukuchitha imali eninzi kwaye ichithe ixesha elininzi ikhangela izinto ezintsha ezinkulu ngaphandle.
2. Sukucinga malunga nemfuno yemarike ngokwakho. Ukuqonda kwemfuno yemarike kufuneka kusekwe kwidatha yoontanga, ukuze ukuqinisekiswa koontanga 0-1 kwenzeke.
3. Ngaphambili, babenezimvo ezininzi kakhulu kwaye bachitha ixesha elininzi becinga ngazo.Kwixesha elizayo, siya kuba yinkampani enemveliso yodidi lwesibini neyesithathu kodwa ephumeza udidi lokuqala.

(Ukubhala ezi zishwankathelo, nabo bakufumanisa kungakholelekiyo. Kodwa ngokwenene kukubonakalisa)

Andazi ukuba bangaphi abantu abanokuqonda intsingiselo esemva kwayo?

• Ixabiso lezinto ezintsha liphezulu kakhulu, njengomntu wokuqala ukunyuka intaba, ukuya kugawula imithi kunye nemithi.Ngokuphathelele umntu wesibini nowesithathu, landela nje emanyathelweni omntu wokuqala kwaye uhambe phambili.
• Ukunciphisa umngcipheko, ukwandisa amazinga okuphumelela, kwaye usebenzise isikali.
• Xa kuthelekiswa nokuveliswa kwezorhwebo, ukonyusa ngetrafikhi ehlawulwayo kwenza ingqiqo yorhwebo ngakumbi.

Nangona i-traffic ehlawulwayo inokufumana i-10 amaxesha e-SEO ye-traffic yamahhala, isiseko kukuba umlinganiselo wemveliso we-ROI kufuneka wenziwe kakuhle.

Indlela yokubala umlinganiselo wemveliso?Cofa ikhonkco elingezantsi ukujonga ▼

Ithetha ntoni iprojekthi kumlinganiselo wemveliso?Indlela yokubala umlinganiselo wemveliso ye-e-commerce ukuze ufaneleke ngaphandle kwelahleko?

I-Decryption 1: 3 Ifomula yobutyebi: Indlela yokubala umlinganiselo wemveliso yeeprojekthi ze-e-commerce ukwenza imali?Oosomashishini be-E-commerce (oosomashishini) banenkxalabo malunga nokuba utyalo-mali lwemali lunokuvelisa imbuyekezo ehambelanayo?Kodwa nakweyiphi na imeko, uninzi lwamashishini amancinci naphakathi afuna ukwenza unyuso lwe-intanethi, ukutyala imali eyi-1 yedola yase-US ngokutshintshiselana ne-3 yeedola zase-US, iidola ezi-5 zase-US ...