Ungalakha kanjani iqembu le-e-commerce?Ukwakha ithimba le-e-commerce eliwela umngcele imibono eyimpumelelo yohlelo lwamacala

Indlela yokwakha ephumelelayoEzentengiselwanoIthimba, kusukela ezigidini ezi-200 kuye kwezi-500 ngonyaka?

Okulandelayo ulwazi oluyimpumelelo nolungaphumelelanga lomnikazi wefekthri ekwakheni ithimba le-e-commerce eliwela umngcele ukusuka ezigidini ezi-200 kuye kwezingu-500 ngonyaka:

Khuluma ngokwakhiwa kweqembu:

• Nakuba ngisebenza njenge-self-media, nginolwazi oluthile njengeqembu, futhi kungisizile ukuchitha iminyaka eyi-7 emangalisayo;
• Kulo nyaka (2020) ngiphinde ngabhekana nezingqinamba, okungivumele ukuthi ngibone imvelo yomuntu futhi ngicabangisise ngokushiyeka kwami.
• Ibhizinisi ngalinye lineqembu lalo, elikhulu noma elincane, elinabantu abaningi noma abambalwa, abanye basebenza kahle kakhulu, abanye bafana nenhlabathi engcolile, abafani nomphathi yedwa.

Ngakho-ke yiziphi izici okufanele iqembu elihle kakhulu le-e-commerce libe nazo?Yiziphi izici zokwakha iqembu le-e-commerce eliwela umngcele?

Esikhathini esidlule, ngangihlale ngibhala ngempumelelo yami, kodwa manje ngihlanganisa lezi zithiyo futhi ngizifingqe, ezifanele amaqembu ezinkampani zokuhweba zangaphandle kanye nezinkampani ze-e-commerce eziwela umngcele.

XNUMX. Ungalakha kanjani ithimba le-e-commerce eliwela umngcele?

Ukukhethwa kwezinto ezisetshenziswayo yikona okubaluleke kakhulu.Ukukhethwa kwempahla kuyisisekelo seqembu.Uma isisekelo singesihle, isakhiwo ngeke sakhiwe.

Ukuqasha abantu kungcono kunokuswelakala, izinga lami lithi: abokufika, izimo ezimbi, isimilo esihle, ungabi isilima kakhulu.Akunankinga nesifiso kodwa isisekelo sintekenteke, kungcono uqale ibhizinisi uwedwa kunokuthi uwine nawe.

Zama ukuthi ungabutheli abantu basemadolobheni ngoba abantu bendawo banezindlu, futhi abakhathazeki ngokudla nezimpahla zokugqoka, uma bengaqapheli bazobhidlizwa, ngemuva kokudilizwa bazoba "bahamba befile" ( ungathathi ihlaya serious).Uma ukwazi ukuqasha abantu bendawo abasebenza kanzima, maduze nje uzokwazi ukuzimela.Ungasebenzisana naye, kodwa ungalindeli ukuthi uzosebenza isikhathi eside.

Ungabuthi abantu abanesimilo esibi.Izifundo ezitholakala egazini nasezinyembezini zifingqiwe kaningi.Kuqukethwe ukuntula umgqigqo wokwenza izinto, ubugovu obedlulele, nokungaxoxisani.

Njengomabhalane wezohwebo kwamanye amazwe, ngingakwazi ukuqasha abaphothule ngephepha elingenalutho, ukuqeqeshwa nokukhula ngokushesha, noma ngithole abantu abanolwazi embonini.Ngokuvamile angibacabangeli labo asebesebenze iminyaka eminingana kodwa abangekho embonini, ngoba bazakhele eyabo imikhuba yokusebenza futhi babavumele baphinde bazijwayeze emigqeni yonke yomsebenzi.

Ngokusebenza kwe-e-commerce, kufanele ngabe ngiqashe iminyaka engaphezu kwe-2 yesipiliyoni e-Tmall, bese ngimbuza imibuzo ukuze ngibone ukuthi unedatha nokucabanga kwezindleko, ukucabanga okubukwayo nokumaketha, njengesitolo sangaphambilini ngesitimela,ThathaIsilinganiso, izinga lokuthengiswa kwesitolo, nendlela yokuxhumana namaciko.

XNUMX. Isikhathi sesivivinyo samalungu eqembu le-e-commerce awela umngcele

Isikhathi sokuhlolwa sibaluleke kakhulu, izinyanga ezingu-1-3 ngaphambi kokusayina inkontileka.

Kunomngcele wokuthi ngibuthe abantu abaningi baneziqu ezibukeka kahle, bazi kuphela uma umnyuzi noma ihhashi kufanele lishelele.Ngakho-ke ngigxila emaphuzwini ambalwa kulezi zinyanga ezintathu:

I-Positivity kanye ne-inertia, imhlelele umsebenzi owengeziwe, ukuze abone ngokugcwele umdlandla nokubulawa.Wathi akwenze ngokushesha noma akubambezele isikhashana.

Ngamakhono omsebenzi, ulwazi lomkhiqizo, akukhathalekile ukuthi izisekelo ziphansi, ukubona ukuthi uzothatha isinyathelo sokufunda, sizohlela ukuqeqeshwa okuncane ngesikhathi sokuhlolwa, njengokumthumela embonini isonto lonke. , noma umnikeze izinto ezincane, bese umhlola kamuva.Ingabe ufunda ngenkuthalo noma ufunda engenzi lutho ngalokhu kuqaphela?

Kuyadabukisa ukuthi iningi lentsha alizimisele ngokuthatha isinyathelo sokufunda, cishe sekungamashumi amathathu nesikhombisa!

Uma uthola ukuthi othile uzimisele ukuthatha isinyathelo sokuqala sokufunda, futhi angene ngokushelela emzuliswaneni olandelayo, ukuhlolwa kwezinhlamvu.

Eqinisweni, ukuhlola umlingiswa kulula uma kuqhathaniswa. Bheka nje ukuthi unalo yini iphuzu elibalulekile. Wonke umuntu kufanele anake ukuthi "uhlamvu" lapha alubhekiseli ekuthembeka. Ubudlelwano phakathi kwenkampani nomsebenzi buwubudlelwano bokuqashwa, hhayi nkunzi noma ihhashi kuwe.Uyisosha eliqinile futhi eligelezayo, akadingi ukwethembeka kakhulu, kodwa udinga ukwethembeka.

Phakathi nenhlolokhono, uzombuza imibuzo evamile, efana nesipiliyoni somsebenzi nokunye okunjalo, futhi ngesikhathi sokuhlolwa, ungathola ukuthi uqambe amanga noma wenze ihaba, okulula kakhulu ukubona isimilo somuntu.

Ngokujwayelekile ungasebenzisa imadlana encane ukuhlola ukuthi umuntu unomhobholo yini.Nginayo indlela yokumvumela ukuthi athenge izinto ezincane njengokuya emakethe ye-electromechanical market ukuze athenge izinto ezincane.Umnikazi uzobuza ukuthi uyazi yini ufuna ukukhulisa i-invoyisi Lona umhloliUngathola isitolo ukuze usiqhathanise ngokwenani lembuyiselo yakhe.Ngokuvamile, abasebenzi basefekthri bazokhokhisa isaphulelo esincane.Ngishalaze, kodwa ithimba lebhizinisi lenkampani, uma lingakwazi ume ovivinyweni, Umuntu onjalo akakwazi ukuhlala.Lesi yisifundo sami.

XNUMX. Yiziphi izici zokuqeqeshwa kwethimba le-e-commerce eliwela imingcele?

Esikhathini sesivivinyo, sangenela ukuqeqeshwa okusemthethweni. Izinkampani eziningi ezincane azikunaki ukuqeqeshwa kwamaqembu e-e-commerce. Lena inkinga enkulu kakhulu. Ngeke ube no-HR, kodwa awukwazi ukwenza ngaphandle kokuqeqeshwa, ngaphandle kwalokho uzolibala. wena nabanye.

Inhloso yokuqeqeshwa kwe-e-commerce ewela umngcele inalezi zici ezine ezilandelayo:

1. funda ikhono
2. eqenjini
3. Ukusebenza kahle kuza kuqala
4. okukhiphayo inani

Okubaluleke kakhulu u-2 kanye no-3. Kungakhathaliseki ukuthi ibhizinisi lokuhweba langaphandle noma i-e-commerce, udinga ukubambisana, awukwazi ukulwa wedwa. ukwehluleka.Qiniseka ukuthi uphendula "mina" abe "thina".

Ukungasebenzi kahle akwanele. Inhloso yokuqeqeshwa kwakho ukwakha iqembu futhi ukhulule umphathi. Iqembu lapho umphathi ebamba iqhaza kukho konke nakanjani alisebenzi kahle.

Ngokuqondene nezindinganiso, intsha eningi manje iyenqaba izindinganiso zebhizinisi, kodwa okungenani kumelwe sifinyelele umgomo ofanayo.Isibonelo: yenzani imali ndawonye, ​​​​yabelana ngemali.

XNUMX. Uhlelo lwesabelomali lwenkampani encane yokwakha iqembu le-e-commerce

injabulo:

Lona umnyombo wokuphumelela ukulwa kweqembu. Yilokhu engikufunde ku-Ali Tiejun. Nakuba ingenakuqhathaniswa nenkampani encane.UMa Yun, kodwa okungenani ungenza ingxabano mayelana nesilinganiso sekhomishini.

Sengiyihlolile, ngisebenza kanzima ukwenza ibhizinisi ngedwa, 2000 million ngonyaka, profit 200 million, ngiqasha abadayisi abangu-10, noma bekwazi uhhafu njengami, benza u1000 million ngonyaka, ngihola 500 million, ngizoba ihlukaniswe Unezigidi ezi-500, ngisenezigidi ezi-XNUMX, futhi ngikhululekile nakakhulu.Ngenxa yomthamo omkhulu, nginelungelo elikhulu lokukhuluma ngasohlangothini lwabahlinzeki.

Ngaphezu kwezinzuzo zomuntu siqu, kukhona futhi izinxephezelo zethimba.Inhloso iwukuba ukuvumela wonke umuntu abambisane esikhundleni sokuzinakekela.Amandla ezinzuzo zeqembu nawo asekelwe emalini.Phambilini, uhambo lokugqugquzela lwalungasebenzi kakhulu.

Manje setha ngokuyisisekelo ukuthengisa okuhlosiwe, zuza imiklomelo eyengeziwe kamuva, bese uhlukanisa imali phakathi kweqembu.

Inhloso yokuthengisa ukukhula kwesinyathelo ngesinyathelo, kepha kulo nyaka (2020) ngenxa yalolu bhubhane, kwakungekho miyalo engxenyeni yokuqala yonyaka kanye nengxenye yesibili yonyaka, engakwazanga ukusetshenziswa, ngakho ikhanseliwe okwesikhashana.

Esikhathini esidlule, ngangithembele ngokuphelele kulolu hlobo lwesikhuthazo semali ukuze ngifinyelele ukukhula okusheshayo iminyaka engu-7. Ngokuvamile, i-20-30% yenzuzo yangempela yokuhweba kwamanye amazwe iklonyeliswa kubasebenzi (ngaphandle kwerenti yombukiso), futhi i-e-commerce ivuzwa. ngo-1-3% wokuthengisa.Lokhu kungaphezulu kakhulu kwesilinganiso semboni.Ngiwabhale wonke, ngakho-ke ngeke ngiwaphinde lapha.

Nokho, kamuva kwatholakala ukuthi kwakukhona nezinkinga.Okokuqala, abanye abantu babenezimo ezinhle zomkhaya futhi bengasaphishekeli nje ukugqugquzelwa ngokwezimali.Okwesibili, intsha ayisagcini nje ngokukwazisa imali, kodwa yazisa kakhulu isimo sokusebenza.Uma ungajabulile, ngeke usayenza enye imali.Ngakho-ke kulo nyaka, ngiqale ukwenza izinguquko ezithile zobuntu, ngikhansela iziqubulo ezithile nezinhlelo ze-PK.

XNUMX. Imithetho yegeyimu nemibono yokwakha iqembu le-e-commerce eliwela umngcele

Kungashiwo ukuthi iyimodeli yebhizinisi, ehlukaniswe ngaphakathi nangaphandle.

Lapha sikhuluma ngeqembu langaphakathi.Inkampani yethu encane ikhetha ukusebenzisa umugqa wokuhlanganisa njengesingathekiso semithetho emihle yegeyimu.Wonke umuntu udlala ndawonye ngokujabula futhi wabelane ngemali.Imithetho emibi yomdlalo, wonke umuntu uyavilapha, uyagweva, futhi ukhahlela ibhola.

Eqinisweni, inhloso yemithetho yomdlalo ukuthuthukisa ukusebenza kahle kweqembu nokwenza umugqa wokuhlanganisa, okudinga ukuhlukaniswa okucacile kwabasebenzi, ukufaka ufulawa kanye nesinkwa.Leli phuzu lingabhekisela ezinkampanini eziningi ezincane manje, njenge-Amazon, izinkampani zevidiyo ezimfushane, izinkampani ezisebenza nge-e-commerce ejensi, ezikhiqiza ngokuphelele umugqa wokuhlanganisa, njengezicathulo ezenziwe efektri yami.

Wonke umphathi ongeyena umkhiqizi kufanele futhi akhe umugqa wokuhlanganisa ekhanda lakhe (noma enze imephu yengqondo yemodeli yebhizinisi yenkampani ukuze enze inkimbinkimbi ibe lula).

Ungenza ingxenye yawo kakhulu, noma ungahlanganyeli.Ungazibandakanyi kukho konke, akusebenzi kahle.Ngihlanganyele umugqa wokuhlanganisa wenkampani yami, ungawusesha.

XNUMX. Ukwakhiwa kwethimba le-e-commerce eliwela umngcele kudinga ukunaka isiyalo

Ayikho imithetho futhi akukho mithetho, kodwa namuhla abantu abasha abathandi ukuvinjelwa, okuyinto ephikisana kakhulu, ngakho-ke manje uhlelo lwami olusha luzokwandisa ubuntu, futhi luphishekele imiphumela-okuthambekele futhi luphumule eminye imingcele.

Isibonelo, mayelana nokuba khona, ngizocabangela ezinye izizathu zomndeni ezibangela ubunzima kubasebenzi, futhi ngesikhathi esifanayo ngibe nobuntu futhi ngenze umsebenzi omuhle wemithetho, ukuze ungaphumi ekulawuleni.

XNUMX. Ukwakhiwa kweqembu le-e-commerce eliwela umngcele kanye nemodeli yokuphatha

OkubalulekileuhlamvuUkubambelela.

Isibonelo: uhwebo lwangaphandleUkukhuthazwa Kwewebhuumholi weqembu lokuthengisa,I-Internet MarketingUmqondisi wokusebenza, izisebenzi, laba kumele kube isifuba.

Abaphathi abakwazi ukukhokhela yonke into, ngakho izisebenzi ezibalulekile kufanele zikwazi ukubika izinkinga ngesikhathi, esikhundleni sokubika izindaba ezinhle futhi zingabiki izindaba ezimbi.

Lesi yisifundo sami kulo nyaka.Kunepolitiki yasemahhovisi enkampanini, akekho noyedwa owangitshela ukuthi ngayibona ngokuhamba kwesikhathi, okwagcina kuholele ekulahlekelweni kwabasebenzi abalwayo.

Umusa awulibambi ibutho:

Uhlelo lokuphatha lungenziwa lube ngabantu, kodwa njengomphathi, uma unekhono kakhulu ekukhulumeni, abanye bazothola intshi, futhi kufanele banqume.

Uma kungenjalo, ungakwenzi ukuphatha, kwenzeimidiya entshaHhayi-ke, zinakekele.