Iyini imithetho yezikhangiso ze-Amazon CPC?Chofoza imithetho yokudonswa kwemali yokubeka izikhangiso ezikhokhelwayo

I-Amazon CPC isifinyezo se-Cost-per-click, okusho ukuthi khokha ngokuchofoza ngakunye, okusho ukuthi ngokwezwi nezwi.

Indlela yokukala kanye nemithetho yokukhangisa kwe-Amazon CPC kumele kuqala iqonde ingqikithi eyodwa: inkundla kumele yenze imali.

Kodwa-ke, i-Amazon iyinkundla egxile kakhulu ekuhlangenwe nakho kwamakhasimende.

• Eminye imikhiqizo noma amasevisi aphansi awavunyelwe ukuthikameza umuzwa wamakhasimende.
• Umkhiqizo wakho kufanele ubonwe othile, futhi lokhu kungenzeka ngezindlela eziningi.
• Lokhu okwe-CPC.

Iyini imithetho yokukhangisa kwe-Amazon CPC?

Ukukhangisa, okungukuthi, ukhokha ngaphezulu, uma ukhokha ngaphezulu kwegama elingukhiye elifanayo, i-Amazon izokunikeza isikhundla esingcono.

Ngalesi sikhathi, abathengi abaningi bayabona ukuthi isikhangiso sifika ekhasini lakho Lokufakwa ohlwini, kodwa bathole ukuthi uma ukuthengisa kungekuhle kakhulu futhi ukuhlaziya kungasebenzi, kusho ukuthi umthengi kungenzeka angawuthengi umkhiqizo wakho.

Uma leli nani, okungukuthi, izinga lokuguqulwa kwe-oda, liphansi kakhulu, i-Amazon izocabanga ukuthi umkhiqizo wakho awuwona umkhiqizo wekhwalithi ephezulu futhi izobeka umkhiqizo wakho ngaphansi.

Namuhla, izindleko zokukhangisa seziphenduke izindleko abathengisi abangenakuziba.Uma sigxila kuphela kudatha ye-KPI, izinga lezikhangiso nalo lithinta ukusebenza kwedatha kukonke.

Ukwenza ngcono izinga le-Amazon CPC, kufanele siqale ezintweni ezintathu:

1. Ukubhida (ngokungangabazeki into yesibili)
2. Khulisa izinga lokuguqulwa lokuchofoza
3. Khulisa amazinga okuguqulwa kwe-oda.

bhida:

• Ngaphansi kwesisekelo sokuthi izinga lokuguqulwa lokuchofoza liyafana nezinga lokuguqulwa kwe-oda, uma ibhidi iphezulu, izinga lokuguqulwa lokuchofoza liyafana nezinga lokuguqulwa kwe-oda, ukuphakama kwebhidi, kuba ngcono izinga, okungangabazeki.

Chofoza Izinga Lokuguqulwa:

Yize i-Amazon inika umkhiqizo wakho ukuchayeka okuthile ngokubhida, abathengi abanantshisekelo yokuchofoza ikhasi lakho lomkhiqizo, okusho ukuthi bambalwa abathengi abachofozayo, okusho ukuthi umkhiqizo wakho awukhangi kakhulu futhi awubonakali kahle.

Mayelana nokuboniswa kokukhangisa, isithombe sakho esiyinhloko asikhangi ngokwanele, futhi abathengi abafuni ukuchofoza kuso.

Kufana nomama osekhulile ekuqondise kumakhasimende anentshisekelo.Awufuni nokuzigqokisa.Uma amakhasimende ebona ubuso bakho futhi agqoke kahle, ngeke abe nentshisekelo.Ngokwemvelo, ngeke ube nebhizinisi.

Uma umama enamakhasimende amahle esikhathini esizayo, ngeke aphinde akwethule, ngoba nomama ufuna ukwenza imali.

Izinga Lokuguqulwa Kwe-oda:

• Uma abathengi bebona okuvelayo kwezikhangiso zakho bese bechofoza, isinyathelo esilandelayo ukubuka imibono yakho yohlu.Malini?
• Ingabe lezi zincazelo ezi-5 zingabahlaba umxhwele abathengi?Ingabe incazelo enemininingwane iphendula ukungabaza komthengi?
• Amanye amakhasimende ahlola isevisi yakho, ukuhlelwa kwezinto, noma lokho okubizwa nge-Bullitpoint, buyekeza, impendulo. Uma umthengi ecabanga ukuthi konke lokhu kuhle, khona-ke kungenzeka ukuthi a-ode kuwe, futhi ngalezi zikhathi, izinga lokuguqulwa liphezulu ukuhleleka.

Njengoba nje umama wakho ekuthatha uyohlangana namakhasimende, amaklayenti ayabona ukuthi ugqoke kahle kakhulu futhi uhlale.Uma ukwazi ukucula nokudansa (tuoyi), umsebenzi uzolunga, nguwe.

Ngokuhamba kwesikhathi, njengoba inani lamakhasimende akho liqhubeka nokukhuphuka, uMama uzokwethula kumakhasimende amaningi ngokwengeziwe.

Imithetho yokudonswa kokuchofoza kokukhangisa e-Amazon ikhokhele

Imithetho Yezikhundla Zokukhangisa kwe-Amazon:

I-Amazon inenani elikhulu labasebenzisi futhi inamathisela ukubaluleka okukhulu kokuhlangenwe nakho kwabathengi.Inkundla izoncoma imikhiqizo enenani elifanele kanye nekhwalithi enhle kumakhasimende, ngaleyo ndlela ilethe ukuthengisa okwengeziwe endaweni yesikhulumi.

Ngakho-ke, ekuqondisweni kwezikhangiso kwe-Amazon , ibhidi ephezulu ayiholeli ezingeni elingcono. Kunalokho, kuncike ekusebenzeni kanye nentengo yebhidi, kanti ukusebenza ngokuvamile kunesisindo esikhulu kunebhidi.

Uma sicabanga ukuthi isikhangiso sakho sine-CTR ne-CR empofu, noma ngabe ubhida phezulu, isikhangiso sakho sisazobekwa endaweni ephansi kakhulu!

Ibanga lokubhida kanye nentengo ephakanyisiwe yabanye abathengisi kungabonakala kuzilungiselelo zokukhangisa. Eqinisweni, lidinga kuphela ukuba libe ngamadola aseMelika angu-0.3-0.8 ngaphezu kwekhotheshini yesikhulumi, osekuyinzuzo kakade, kodwa uma ingaphezu kuka-$1 US amadola, akusho lutho.