Bonisa indlela yokuhlunga izinga lekhwalithi yabalandeli? Ukuphi ubakaki?

Ingabe kukhona futhi isigaba sekhwalithi yabalandeli? Abalandeli abakhulayo ≠ ukwenza imali, abalandeli bekhwalithi ephezulu kuphela abangenza imali ngempela! Lesi sihloko sicubungula ngokujulile amaleveli amahlanu ekhwalithi yabalandeli, sikufundisa ukuthi ungahlunga ngokunembile amaqembu abalandeli abaluleke kakhulu, ugweme ithrafikhi engavumelekile, futhi uthuthukise amandla okwenza imali ngokwezentengiso.

Ukuzuza abalandeli kwenza kube isihloko esishisayo, futhi ukulahlekelwa abalandeli nakho kukwenza isihloko esishisayo. Hlobo luni lwenkathi ye-inthanethi enonya? Isinyathelo sika-Huang Zitao "sokuzuza abalandeli abayizigidi ezingu-3000 ngemva kokuphisana ngezimoto bese elahlekelwa abalandeli abayizigidi ezi-400" siyisibonelo sakudala sokubuya kukasaziwayo okunezindleko eziphansi. Nakuba elahlekelwe izigidi zabalandeli, akuzange kube nomthelela nhlobo ekuthengiseni kwakhe, kunalokho, kuhlole ngokunembile "abalandeli abayinhloko". Lesi sigameko sibonisa iqiniso - izinga labalandeli libaluleke kakhulu kunenani labalandeli.

"Uchungechunge lokudelela" lwabalandeli: Ingubani imali yangempela?

Ucabanga ukuthi bonke abalandeli bayefana? Akulungile, akulungile neze!

Abalandeli baphinde bahlukaniswe ngamaleveli ahlukene, amanye abiza izinkulungwane zamaRandi, kanti amanye angathathwa njengezinombolo kuphela.

Woza, ngikunikeze isingeniso esifushane "sochungechunge lokudelela" lwabalandeli - ubone ukuthi abalandeli bakho babaluleke kangakanani.

Isigaba sokuqala: impushana yemvelo engcono kakhulu

Abalandeli bemvelo yilabo abakulandela ngokuzithandela ngoba bayakwazisa okuqukethwe kwakho, bavumelana nezindinganiso zakho, futhi bathanda isitayela sakho. Laba balandeli bathembekile kakhulu futhi bayazibandakanya, futhi bangasiza ngisho nasekukhuthazeni okuqukethwe kwakho. Abazimisele nje kuphela ukubuka okuqukethwe kwakho, kodwa futhi bazimisele nokuthenga imikhiqizo yakho, futhi bazimisele ngisho nokukumela ngezikhathi zobunzima.

Cabanga ngombhali webhulogi wokuqina komzimba ohlala ehlanganyela amathiphu akhe okuqeqesha nsuku zonke. Abalandeli bayazijwayeza, babona imiphumela, futhi ngokwemvelo bazimisele ukuthenga ukudla kwabo kokuqina komzimba okwenziwe ngokwezifiso kanye nezikhathi zokuqeqesha zomuntu siqu. Laba balandeli basezingeni eliphezulu kakhulu—ngempela bayinto emnandi kakhulu.

Isigaba sesibili: abalandeli bokusakaza bukhoma

Ukumemeza okuthi "3, 2, 1, xhumanisa!" ekusakazweni bukhoma kuhlala kudonsela inani elikhulu labantu abathanda ukuthenga. Yiziphi izici zalaba balandeli? Baqondiswe ngqo, kodwa babheka intengo ngendlela ebucayi . Ukugxila kwabo akukhona ekuziphatheni kwakho, kodwa ekutheni imikhiqizo oyithengisayo ishibhile noma cha. Bangase bathenge kuwe namuhla, kodwa kusasa bangase bathenge komunye umuntu.

Noma kunjalo, basabalulekile kakhulu kunabalandeli abavamile ngoba bazofaka ama-oda . Kwabasingathi be-e-commerce abasakazwa bukhoma, laba balandeli bayisinkwa sabo; i-GMV (i-Gross Merchandise Volume) yokusakaza bukhoma ngakunye incike kubo. Kodwa inkinga nayo isobala: ukwethembeka kwabo kuphansi . Uma intengo ikhuphuka ngamadola ambalwa, bazohamba.

Isigaba sesithathu: abalandeli bemizwa nabalandeli bokuzijabulisa

Izici eziyinhloko zalolu hlobo lwabalandeli yilezi: basabela kalula ngokomzwelo futhi banamandla amakhulu okusebenzisa imali ngokuphamazela . Isibonelo, lawo mantombazane afuna izinkanyezi azimisele ukuqoqa imali yezithombe zawo, akhuphule amazinga awo, athenge izinto ezifanayo, futhi aqhubeke "nokulwa" kuze kube sekupheleni ngemuva kwehlazo losaziwayo.

Isibonelo, cabanga ngabalandeli bakaMfowethu uYang. Ungabona ngokushesha ukuthi balapho ukuze bajabule . Unenqwaba yabalandeli, futhi yize iningi labo lifuna idrama nje, noma ngabe u-1% wabo uyayikhokhela ngempela, lokho kuyimali engenayo emangalisayo. Lolu hlobo lwabalandeli "bokuzijabulisa okuvamile" lungase lubonakale lungacacile, kodwa ngenxa yobukhulu balo obukhulu, lusengakhiqiza inzuzo enkulu.

Isigaba sesine: abalandeli abanethrafikhi eyengeziwe

Uma abalandeli bemvelo “bengamatshe angavuthiwe” emhlabeni wabalandeli, khona-ke abalandeli abatholwa ngokukhushulwa okukhokhelwayo bafana “namakristalu okwenziwa”—babukeka kahle, kodwa abanalo inani langempela.

Uma utshala imali kuthrafikhi, inkundla izokunikeza abalandeli abaningi, kodwa izinga lalaba balandeli liyahlukahluka. Abanye “bangabalandeli bohlanya” abalandela wonke umuntu abambonayo ngaphandle kokufunda okuqukethwe; Abalandeli abazuzwe ngale ndlela bangase babonakale "njengokwanda kokuduma", kodwa abalosizo olutheni ku-akhawunti yakho.

Ngakho-ke, ababhali abaningi be-blogger bachitha imali ukuze bahehe abalandeli, kodwa bagcina sebenezinkinga.

Isigaba sesihlanu: Abalandeli berobhothi, “impumelelo mbumbulu” ngesenti elilodwa lilinye

Uma abalandeli abakhokhelwayo befana "nekristalu," khona-ke abalandeli be-bot bafana "nama-plastic beads" — babukeka behlaba umxhwele, kodwa abayona into ekhethekile. Inhloso eyinhloko yabalandeli be-bot ukudala idatha engamanga , okwenza umuntu abonakale ethandwa kakhulu. Kodwa uma kukhulunywa ngokuguqulwa, ukukhohlisa kwabo kuyadalulwa.

Amanye ama-akhawunti abonakala enezigidi zabalandeli, kodwa ividiyo yawo ithola ukuthandwa okungaphansi kuka-10, futhi ingxenye yamazwana igcwele imilayezo engasho lutho njengokuthi “mkhulu” kanye “nosekelo” - ngokusobala angamanga ekuqaleni.

Laba balandeli mbumbulu abagcini nje ngokuba yize, kodwa bangase baholele ekutheni i-akhawunti yakho ivinjelwe yipulatifomu . Lokhu kungenxa yokuthi ipulatifomu ingabona laba balandeli mbumbulu . Uma idatha yakho ingumbumbulu kakhulu, uzothola ithrafikhi encane, futhi ekugcineni uzoba "yi-KOL ephila ngedatha yakho."

Izinga labalandeli liwukuncintisana okungumongo

Uma sibuyela endabeni kaHuang Zitao, ukulahlekelwa kwakhe abalandeli empeleni kuyindlela yokuhlunga . Abalandeli abavamile bahamba, beshiya abalandeli abaningi abaqondiwe nabathembekile abamsekela ngempela. Laba balandeli abathembekile yibo abazomsekela ngeqiniso esikhathini esizayo.

Kubadali bokuqukethwe, ikhwalithi yabalandeli babo kufanele ibekwe phambili kunobuningi . Nazi iziphakamiso ezimbalwa:

• Phikelela ekukhipheni okuqukethwe kwekhwalithi ephezulu, sebenzisa amanani akho ukuheha abalandeli abazifanisa nawe ngempela.
• Sebenzisa ngokunembile izethameli eziqondiweUngabukeli ngobumpumputhe ukuze nje ukhulise abalandeli bakho Kungcono ukuba nabalandeli abambalwa kodwa abanembe kakhulu.
• Ithrafikhi encane, abalandeli abancaneAlikho ikusasa emininingwaneni engamanga Yinkosi kuphela okuqukethwe okuqinile.

Isiphetho: Ikhwalithi yabalandeli inquma inani lezentengiso

Esikhathini se-inthanethi, abalandeli abasasewona nje "umdlalo wezinombolo" olula, kodwa bayisilinganiso senani lezentengiselwano . Ukuba neqembu labalandeli abazimisele ukukhokhela okuqukethwe kwakho kungcono kakhulu kunokuba neqembu labalandeli "be-zombie".

Ngakho-ke, yeka ukuphishekela abalandeli abaningi ngokungazi. Ukugxila ekuthuthukiseni ikhwalithi yabalandeli bakho kuyisihluthulelo sokuqeda umkhawulo. Phela, enkathini lapho ithrafikhi iyinkosi, labo abangenza imali yangempela "ngamakhosi" angempela!