Izitolo ze-E-commerce VS ezibonakalayo: Umehluko ngekhwalithi uveziwe, iyiphi ezokwenza imali lapho wenza ibhizinisi?

Ingabe izitolo zenyama “zingamathuna amaphupho”?EzentengiselwanoKodwa sekuphenduke ikheshi kwabampofu ukushintsha impilo yabo!

Wake wazibuza ukuthi kungani izitolo ezibonakalayo emgwaqweni zivala ngokulandelana, kuyilapho kuhlale kunabantu abaceba ngokuthula ku-inthanethi?

Ake sikhulume ngomehluko phakathi kwe-e-commerce nezitolo ezibonakalayo.

Ungawubukeli phansi lo mbuzo. Uma ukuqondisisa, kungase kunqume ngokuqondile isiphetho sakho eminyakeni eyishumi ezayo.

Izitolo ezibonakalayo: Kubukeka kukuhle, kodwa empeleni kufana nokunyathela ibhomu eligqitshwayo

Ungakhohliswa ukuhlobisa okuwubukhazikhazi noomabhalane basesitolo abagqoke kahle.

Abanikazi abaningi bezitolo ezibonakalayo babonakala behloniphekile ebusweni, kodwa empeleni balahlekelwa izinwele zabo ngenxa yokukhathazeka ngemuva kwezigcawu.

Kungani?

Ngoba ukuze uvule isitolo esiphathekayo, kufanele ukhiphe isikhwama sakho semali kuqala.

Ukukufingqa ngomusho owodwa: khokha inkunzi ngaphambi kokwenza noma iyiphi imali.

Kubiza amakhulu ezinkulungwane noma izigidi zamayuan ngesikhathi, ukuqasha kuthatha uhhafu wonyaka, kanti ukuhlobisa kubiza amakhulu ezinkulungwane zamayuan.

Lokhu bekungaphambi kokuthi sithenge noma yiziphi izimpahla noma siqashe noma yibaphi abantu.

Ngabe usenesibindi sokusho ukuthi leli yibhizinisi abantu abajwayelekile abangalikhokhela?

1. Imali yokuqalisa inkulu futhi iyamangaza

Ingabe ukhona oseduze kwakho osebenzise imali eyonge impilo yabazali bakhe ukuze avule isitolo esincane?

Ngenxa yalokho, wadayisa leli bhizinisi esikhathini esingaphansi kwesigamu sonyaka, wamshiya engenalutho ngaphandle kwezingubo zakhe zangaphansi.

Lokhu akukona ngephutha, kuyinto evamile.

Kufana nokuthenga amathikithi elotho. Phakathi kwabantu abayinkulungwane, oyedwa kuphela kubo ophumelelayo. Sekuvele kuwukubheja okuhle ukuthi isitolo somzimba singathola isikhathi sokukhokha sonyaka owodwa noma emibili.

Ingasaphathwa "izimo eziphuthumayo" ezifana nobhubhane, abanikazi bezindlu abanyusa imali yokuqasha, nokuncintisana okunonya phakathi kontanga.

2. Ama-SKU angcolile futhi i-inventory inqwabelene

Impilo yansuku zonke yomnikazi wesitolo ngokomzimba:UDouyinUkufunda ukusula i-inventory ngenkathi ugqolozele indawo yokugcina izimpahla udaze.

Njengoba inani lama-SKU likhula, ingcindezi yokusungula izokhula njengebhola leqhwa.

Uma ingakwazi ukudayiswa namuhla, izoba “imbiza endala” egcinwe ngezansi kwebhokisi kusasa.

Izaphulelo, ukuthengiswa kwemvume, ukuthengisa ngokulahlekelwa…ingabe uyayazi le migomo?

3. Ukuvula isitolo kufana nokuba sejele, kanti umqashi ufana nokuthi uvaleleke esitokisini

Ucabanga ukuthi ukuvula isitolo kumahhala?

Ungazenzi isilima.

Ngihlala ngivuliwe amahora angu-12 nsuku zonke futhi ngihlala esitolo.

Ingasaphathwa eyokuhamba, kumele ubekezele nokugula.

Uma ungekho, isitolo sizovala.

Lokhu kungabizwa kanjani ngokuthi ibhizinisi? Ngokuyisisekelo "iqhutshwa ibhizinisi".

4. Irediyasi yokusebenza elinganiselwe, ukukhula kufinyelela ophahleni

Uma uvula isitolo endaweni engcono, irenti izobiza ngendlela eshaqisayo.

Itholakala endaweni eshibhile enabantu abambalwa.

Noma ngabe wenza kahle ufuna ukuvula igatsha, ngiyaxolisa, awunamali, awuxhumeki, awunabasebenzi.

Ukunwetshwa kufana nokudlala umdlalo nokubambeka ezingeni lomphathi.

I-E-commerce: Ithemba le-Grassroots lokulwa nokuhlasela alidingi ukuchitha imali

Yini enhle kakhulu nge-e-commerce?

Kusho "ukukhanya", kulula ukuqala, izindleko eziphansi nokusebenza okulula.

Asikho isidingo sesitolo sangaphambili, asikho isidingo se-inventory, futhi asikho isidingo sabasebenzi abaphezulu.

Njengokushayela emgwaqeni onguthelawayeka, ungase uvele ugijimele phambili uma usunyathele i-accelerator.

1. Qala ngaphandle komthombo wezimpahla, futhi utshale imali lapho uthola umkhiqizo oshisayo

Izinkampani ze-E-commerce zingabeka imikhiqizo emashalofini kuqala futhi zithenge kamuva.

Uma ukuthengisa kukuhle, bese-ke i-stock up, ingozi incane ngokudabukisayo.

Kufana nokudlala umdlalo "kumodi yesilingo nephutha", lapho izindleko zokwehluleka zicishe zibe ziro.

Ubani ongaluthandi lolu hlobo lokudlala umdlalo?

2. Gxila emikhiqizweni edayiswa ngokushisayo, i-SKU eyodwa imile iyinde

Ngokungafani nezitolo ezibonakalayo ezinama-SKU endaweni yonke, izitolo ze-e-commerce ziphishekela imikhiqizo edayiswa kakhulu.

Umkhiqizo owodwa odayiswa kakhulu ulingana nenqwaba yama-SKU akho angaxhunyiwe ku-inthanethi.

Uma ukwazi ukulawula i-supply chain futhi ubambe ithrafikhi, ungakwazi ukuguqula izinto ngobusuku bonke.

3. Umphathi akadingi ukugada isitolo, i-backend ingasebenza kalula

Abaphathi be-E-commerce bafana "nabasebenzi".

Isevisi yekhasimende iphatha ama-oda, i-backend ithunyelwa ngokuzenzakalelayo, futhi isistimu yokusungula ilawula...

Noma abantu bengekho esitolo kodwa imali isangena.

Lokhu kubizwa ngokuthi inkululeko yokwenza imali, akunjalo?

4. Ukwanda komkhiqizo kusho ukukhula, indawookungenamkhawuloOkukhulu

Imakethe eku-inthanethi ayinayo imikhawulo yendawo. Ungathengisa ezweni lonke nasemhlabeni jikelele. Kuya ngokuthi ungayithatha yini.

Uma umkhiqizo uphumelela bese uqhubeka nokunwebeka kwezinye izigaba, ubizwa ngokuthi ukukhula "okuqhumayo".

Uma ufuna ukwandisa, vele uvule izitolo eziningi nezinkundla ezengeziwe, futhi uzokhululeka ngokwengeziwe ngethrafikhi.

Izinzuzo zezitolo ezibonakalayo azizona zonke ezimbi

Yebo, asikhulumi kabi ngezitolo zenyama.

Uma ngempela uchwepheshe wemisebenzi esezingeni eliphezulu futhi ungasebenzisa imodeli yesitolo esisodwa, isitolo esiphathekayo sizoba "imayini yegolide".

1. Vula imodeli yesitolo esisodwa bese uyikopisha ukuze uvule izitolo ezingenamkhawulo

Uma udala imodeli yesitolo enenzuzo, unayo "ikhodi yeketanga".

Ingabe u-Heytea no-Mixue Bingcheng abazange bathembele kumodeli eyodwa ukuze baphindaphinde amakhulu noma izinkulungwane zezitolo?

Uma uhlobo olungaxhunyiwe ku-inthanethi selwakhiwe, luba imodeli yomphumela womkhiqizo + izinzuzo ezinzile.

2. Isitolo esisodwa singasebenza isikhathi eside, okungase kube nzima kakhulu esikhathini sakamuva

Isitolo esivuthiwe singasebenza kalula iminyaka emi-5 noma eyi-10.

Ngokungafani ne-e-commerce, umjikelezo wempilo we-SKU mfushane futhi imikhiqizo kufanele ishintshwe uma izinzuzo zemikhiqizo eshisayo seziphelile.

Inqobo nje uma zingekho izinkinga ezinkulu ngesitolo somzimba ezigabeni zakamuva, “ungenza imali ngaphandle kokwenza lutho.”

Kepha imfuneko iwukuthi: ungasinda kumodi yesihogo sakuqala.

Ungakunaki ukushiyeka kwe-e-commerce

Ungacabangi ukuthi i-e-commerce "inzuzo eqinisekisiwe".

Ukuncintisana kwe-homogeneous kushube kakhulu. Uma usudumile namuhla, kuzoba nabantu abayi-100 abazokukopisha ku-Douyin kusasa.

Ukukhetha umkhiqizo oshisayo kuyindaba yenhlanhla; uma wehluleka ukukhetha umkhiqizo, yonke imizamo yakho izoba yize.

Ngaphezu kwalokho, uma ithrafikhi ishintshashintsha, i-inventory izoba nzima nakakhulu ukucacisa, ikakhulukazi e-commerce ewela umngcele, lapho izinga lokubuya liphezulu futhi ukuhanjiswa kuhamba kancane, okudla yonke inzuzo.

Ungakhohlwa ukuthi i-e-commerce ingase ibukeke ilula, kodwa empeleni inokuncintisana kakhulu.

angikwazi ukwenza kahleI-Internet Marketingimisebenzi,amanziInani kanye ne-investimenti kokubili ukulahlekelwa okukhulu.

Umehluko wekhwalithi nokuncintisana phakathi kwezitolo ze-e-commerce nezangempela

Kunezinhlobonhlobo zemikhiqizo ezinkundleni zokuxhumana ze-e-commerce, kodwa lokhu kuphinde kwaholela ekukhulisweni kokuncintisana okufanayo.

Abathengisi abaningi bathengisa imikhiqizo efanayo, izimpi zamanani ziba yinjwayelo, futhi imingcele yenzuzo iyacindezelwa.

Ngaphezu kwalokho, kunzima kubathengi ukuqonda ngokugcwele ikhwalithi yomkhiqizo ngokusebenzisa izithombe nombhalo, okuholela kalula ekubuyiseleni nokushintshanisa izinkinga, ukwandisa izindleko zokusebenza.

Inzuzo yekhwalithi yezitolo ezibonakalayo

Izitolo zangempela zinikeza amathuba okuboniswa ngokomzimba kanye nokuhlola, ukuze abathengi bakwazi ukuzwa ngokuqondile ikhwalithi nokusebenza kwemikhiqizo futhi bathuthukise ukuzethemba kwabo kokuthenga.

Lokhu kuxhumana ubuso nobuso kusiza ukwakha ukwethenjwa kwekhasimende futhi kuthuthukisa ukwaneliseka kwamakhasimende nokwethembeka.

Izinzuzo zethrafikhi yesizinda sangasese sezitolo ezibonakalayo

Izitolo ezibonakalayo zingasungula isisekelo samakhasimende ezinzile futhi zikhiqize ithrafikhi yesizinda esiyimfihlo ngemisebenzi engaxhunyiwe ku-inthanethi nezinhlelo zobulungu.

Le ndlela isiza ekukhuphuleni izinga lokuthengwa kabusha kwekhasimende kanye nokwethembeka komkhiqizo. Isibonelo, i-Luckin Coffee izuze ukusebenza kahle kwesizinda esiyimfihlo ngokuqondisa amakhasimende ukuthi ajoyine imiphakathi ngezitolo zayo.

Izinselelo zethrafikhi eziyimfihlo ze-E-commerce

Ukuhamba kwamakhasimende kumapulatifomu e-e-commerce kuphezulu, okwenza kube nzima ukusungula ithrafikhi yesizinda esizimele esizinzile. Nakuba kungenziwa ngeziteshi ezifana nezinkundla zokuxhumanaamanzi, kodwa umphumela awuqondile njengesitolo esiphathekayo.

Inketho yokugcina: Ingabe kunokwethenjelwa kakhulu kubantu abavamile ukuqala ibhizinisi noma i-e-commerce?

Uma ungibuza, imuphi umuntu okufanele akhethe kuwo uma efuna ukuqala ibhizinisi?

Ngingasho ngaphandle kokungabaza: i-e-commerce.

Kungani?

Ngoba ihambisana kakhulu "ne-trial and error logic".

Izindleko eziphansi, ukuqalisa okusheshayo, okukwazi ukuguquka noma kunini, futhi kulula ukuthola impendulo.

Ngokungafani nezitolo ezibonakalayo, isinyathelo esisodwa esingalungile sizoholela ekulahlekelweni okuphelele.

Noma ngabe kwenzeka ukwehluleka, izindleko zokwehluleka kwe-e-commerce ziphansi kakhulu futhi umuntu angaqala kabusha ngokushesha.

Lokhu kuwutshani obusindisa ukuphila kwabantu abavamile abanezinsiza ezilinganiselwe kanye nokumelana nezingozi ezimbi.

Ukufingqa: Izinketho zakho zinquma umkhondo wempilo yakho

Ake sibuyekeze:

• Izitolo zenyama zinezindleko zokuqalisa eziphezulu, ukubuyisela kancane kancane, nokusebenza kanzima, okuzenza zifanelekele ochwepheshe ukukopisha imodeli yenzuzo.

• I-E-commerce kulula ukuyiqala, inezingozi eziphansi, futhi ikhula ngokushesha, ikwenze kufaneleke ukuthi abantu abajwayelekile bathathe izinyathelo ezincane futhi benze amaphutha aphindaphindiwe.

• Zombili zinezinzuzo zazo, kepha uma ungenayo imali eningi, isipiliyoni, noma ukuxhumana, i-e-commerce iyisiqalo esinengqondo.

Kule nkathi, akukho ukushoda kwamathuba, kodwa okushodayo umbono wokubona izitayela ngokucacile.

Ungasheshi ezitolo ezingokwenyama futhi "ube ngumphathi"; lowo ngumdlalo wesizukulwane esedlule.

Uma ufuna ukubuya ngengoma entsha, okudingayo akusona isibindi, kodwa ukukhetha ithrekhi efanele + indlela efanele.

Zama i-e-commerce, futhi mhlawumbe uzothola ukuthi ungenza imali.

Umnyango we-e-commerce uvulekele buthule kuwo wonke umuntu ojwayelekile.