Uhla lwemibhalo ye-athikili
Abanikazi bamabhizinisi asakazwa bukhoma nge-e-commerce bangawathuthukisa kanjani njalo amapulatifomu abo okusakaza bukhoma ngaphandle kokuwaqapha mathupha?
Abanye abantu bathi ibhizinisi lokusakaza bukhoma lishintsha ngokushesha kakhulu, futhi umphathi kufanele anamathele egunjini lokusakaza bukhoma ukuze aliphathe kahle.
Kuzwakala kunengqondo, kodwa umbuzo uthi - uma umphathi egqolozele isikrini nsuku zonke njengoweta olindele okuthile, ingakhula kanjani inkampani?
Izinguquko ezinkulu azisho ukuthi umphathi kufanele aziqaphe yena mathupha
Ngempela, ibhizinisi lokusakaza bukhoma lishintsha ngokushesha kunomoya. Isihloko esithrendayo, umkhiqizo oshisa izikhotha, noma ukulungiswa komthetho wenkundla kungawubhala kabusha ngokuphelele umzila wakho wokuthengisa. Kodwa lokhu akusho ukuthi abaphathi kufanele bahlale kuze kube sebusuku njalo ebusuku bebuka abasakaza bukhoma bememeza.
Inkinga yangempela ukuthi inqubo yokusakaza bukhoma yayingahlelekile kahle.
Uma ibhizinisi lakho kufanele lithembele ekwahluleleni okusheshayo komphathi, kusho ukuthi lonke ithimba lisese "kwimodi yokusebenzela" futhi likude "nemodi yasefekthri".
Ikhi 1: Hlakulela ukusebenza okuqondile namahange
Kuzwakala kukuhle, kodwa kunzima ukukwenza. Abaphathi abaningi, ikakhulukazi ama-core anchors, bakhala ngokuthi basuke benganaki uma benza imali eshisiwe futhi abalaleli noma yikuphi ukugadwa.
Eqinisweni, lokhu kungenxa yokuthi awunawo "amandla okulawula" okubopha amathalenta abalulekile.
Abaphathi abaphezulu bokusakaza bukhoma bazosungula indlela ehlelekile yokubophezela eduze izintshisekelo zamahange kanye nokusebenza enkampanini, kunokuthembela emizweni yomuntu siqu ukuyigcina.
Isibonelo, ukuhlela indlela yokukhula kungabanikeza ugqozi lokukhuphuka esiteji senkampani. Ngale ndlela, ungakwazi ngempela ukunikeza igumbi lokusakaza bukhoma ngokuzethemba.
Isihluthulelo sesi-2: Benchmark ukusebenza kwakho kontanga yakho
Sivame ukuthi abancintisanayo bangothisha abashibhile kakhulu.
Izinkampani ezihamba phambili zokusakaza bukhoma azilingani ngokumelene nontanga yazo ngokusebenza izinsuku ezintathu futhi zomise inetha izinsuku ezimbili, kodwa ngokuqalisa izinyathelo zesikhungo.
Sidinga ithimba lethu lokusebenza ukuthi liqophe ukusakazwa bukhoma kwabancintisana nathi abayinhloko okungenani kanye ngenyanga, bese sisebenzisa i-AI ukukhiqiza umbhalo oqondile. Lokhu akuphathelene nokukopisha, kodwa mayelana nokuhlaziya amasu abo kanye nezinguquko.
njenge:
- Yimaphi amaqhinga abawasebenzisile muva nje ukuze bakhuthaze ama-oda?
- Ingabe usebenzisa igeyimu entsha yezenhlalakahle?
- Ingabe kukhona ukulungiswa esigqi uma kuqhathaniswa nesikhathi esedlule?
Cubungula i-SOP Document: Thuthukisa "i-Live Selling Operation Manual"
- Cacisa isigaba sesikhathi sesixhumanisi ngasinye (isb., umjikelezo wencazelo yomkhiqizo njalo emizuzwini emi-5),
- Amagama asebenzisanayo (njengokuthi "khipha 1 ukuze uthole isigqebhezana" acupha iwindi le-pop-up elizenzakalelayo),
- Uhlu lokuhlola lokulungisa amaphutha, njll., amahange amasha angaqalisa ezinsukwini ezi-3.
Isihluthulelo sesi-3: Hlela futhi ukopishe amasu kontanga
Akwanele ukubuka nje, sidinga futhi ukukusebenzisa. Sizohlanganisa umdlalo wontanga wethu senze umtapo wolwazi.
Imisebenzi kufanele ibuyekeze lawa maqhinga isonto ngalinye futhi ixoxe ngokuthi singawasebenzisa kanjani ngokuphindaphindiwe emakamelweni ethu okusakaza bukhoma.
Inzuzo yokwenza lokhu ukuthi ukusungula izinto ezintsha akuseyona nje into engqondweni yomphathi, kodwa kuba yingxenye yobuhlakani beqembu elihlangene.
Ngokuhamba kwesikhathi, amakhono enkampani emisha azokwazi ukukhiqizwa ngokuqhubekayo njengomugqa wokuhlanganisa.
Indima yomphathi, kusukela "ku-opharetha" kuya "kumqondisi"
Izinkampani eziningi zokusakaza bukhoma ezincane neziphakathi ziwele ogibeni olufanayo: umphathi kufanele abe umqondisi kanye nomlingisi, futhi kufanele asebenze njengomklami wesiteji kanye nonjiniyela wokukhanyisa.
Ngenxa yalokho, abantu bakhathele futhi inkampani ayikwazi ukukhula.
Ongcweti bangempela bazoguqula ukuqamba okusha kube izinqubo ezijwayelekile.
Ubasi unomthwalo wemfanelo wokusetha inkomba yesu, futhi ithimba linesibopho sokwenza nokuphindaphinda.
Ngale ndlela, ngisho noma ungalibuki igumbi lokusakaza bukhoma isonto lonke, usengawuthola umbiko wokusebenza okwanelisa wena.
Kungani izinkampani ezinkulu ziba namandla futhi ziqina?
I-99% yezinkampani ezincane ayinayo le ndlela yokuphatha yomugqa wokuhlanganisa. Uma umphathi esehambile, ibhizinisi liyantengantenga ngokushesha.
Izinkampani ezinkulu kudala zisebenzisa izindlela ezihlelekile zokunqoba izimakethe ezintsha. Ezandleni zabo, ukuqamba okusha akukona ukukhanya okuphefumulelwe, kodwa umkhiqizo okwazi ukulinganiswa futhi ophindaphindayo.
Njengoba lesi sigebe sokusebenza kahle sikhula, isikhala sokuthi izinkampani ezincane ziphile sizoncipha kuphela. Imakethe yokusakaza bukhoma ye-e-commerce ekugcineni izoba umncintiswano phakathi kokusebenza kahle nohlelo.
Isiphetho
Kule nkathi yebhizinisi ledijithali eshintsha ngokushesha, ukuncintisana phakathi kwamabhizinisi akusesona nje isivivinyo sekhono lomuntu ngamunye, kodwa uvivinyo lokuhlakanipha kokuphatha okuhlelekile nokujwayelekile.
Abaphathi bokusakaza bukhoma be-E-commerce abanombono wangempela kufanele bahlehle maphakathi nesiteji futhi basebenzise umbono wabo wamasu nokucabanga okubheke phambili ukukhuthaza ukuqamba okusha okuqhubekayo.
Lapho ukuqanjwa kukhiqizwa kancane kancane njengomugqa wokuhlanganisa wezimboni, iqembu lingahlukana nokuncika komuntu ngamunye, inkampani ingangena emjikelezweni omuhle, futhi ekugcineni izuze ukukhula kwe-leapfrog.
Isifinyezo sokugcina:
- Hlakulela imisebenzi ewumongo namahange ukuze ubophe amathalente nezintshisakalo zenkampani.
- Ibhentshimakhi ejulile ngokumelene nontanga futhi uguqule izimbangi zibe ngabaxhumanisi bamahhala.
- Sungula umtapo wezincwadi wezinto ezintsha futhi wenze ukuphindaphinda kube yisenzo esisekelwe enqubweni.
- Indima yomphathi ishintsha ibe umqondisi, ekhulula inkampani ekuthembeleni ngokweqile kubantu ngabanye.
Ikusasa lomncintiswano wokusakazwa bukhoma kwe-e-commerce lizoba impi yokuhlela nokusebenza kahle. Ngokushesha uma usungula ipayipi lokusungula, uzoshesha ukuthatha isinyathelo embonini.
Ngethemba ukuthi isihloko esithi "Ungayenza Kanjani Igumbi Lakho Lokuthengisa Elisakazwa Bukhoma Libe Umugqa Wokukhiqiza? Ngakho-ke Abaphathi Bezentengiselwano Ze-E-commerce Bangenza Inhlanhla Ngaphandle Kokuyiqapha!" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-33092.html