Uhla lwemibhalo ye-athikili
Uyini umehluko phakathi kokuphathwa kwe -e-commerce kanye nokuphathwa kwesitolo esingaxhunyiwe ku-inthanethi? Kusukela "kokukhuthazayo" kuya "kokuhlupha ingqondo"?
Le ndatshana ihlaziya ngokujulile ukuphathwa kokwenziwa kwezitolo ezingaxhunyiwe ku-inthanethi kanye nokucabanga kwamasu okusebenza kwe-e-commerce, okuhlanganisa uhlelo lokusebenza lwe-SOP, umehluko ezicini zabasebenzi, kanye nokuqhathanisa ubunzima bokuphatha.
Ikusiza ukuthi uqonde ngokugcwele umehluko phakathi kokuphathwa kwe-e-commerce nokuphathwa kwesitolo esivamile, futhi uthole imibono emisha yokuthuthukisa ukuncintisana kwenkampani yakho.
Ubuwazi ukuthi ukuphathwa kwe-e-commerce kanye nokuphathwa kwesitolo okungaxhunyiwe ku-inthanethi , yize kokubili kubizwa ngokuthi "ukuphathwa," empeleni kuyizinto ezimbili ezihluke ngokuphelele, njengokuthi "ukusebenza ngentshiseko esiteji" kanye "nokucabanga okujulile ngemuva kwezigcawu"?
Lezi zinhlobo ezimbili zokuphatha iqembu zihluke kakhulu. Uma usebenzisa indlela eyodwa yokucabanga ukuze usebenze kwesinye isimo, ngokuyisisekelo kufana nokusebenzisa ipani lokubhaka ukubhaka i-pizza, engeke inambithe kahle.
Ukuphathwa kwesitolo okungaxhunyiwe ku-inthanethi: ukuthembela ku-aura ukubamba yonke indawo
Uma kukhulunywa ngokuphathwa kwesitolo okungaxhunyiwe ku-inthanethi , igama lokuqala eliyisihluthulelo lithi "isimo".
Ngenxa yokuthi abasebenzi abangaxhunyiwe ku-inthanethi kufanele babhekane namakhasimende ngokuqondile, ukwaneliseka kwekhasimende ngokuvamile kuncike emomotheka kwesisebenzi, ithoni, izenzo, ngisho noma umlayezo wokwamukela uqotho.
Yingakho izitolo ezithengisa izinto ezenziwe ngezitini nodaka zivame ukubamba imihlangano yasekuseni, zimemeza iziqubulo, futhi zidanse ukuze zifudumale. Abantu abaningi bacabanga ukuthi "kuphelelwe yisikhathi," kodwa empeleni, kuyindlela ephumelelayo yokukhuthaza abasebenzi.
Ngaphezu kwalokho, izisebenzi eziningi zezitolo ezingaxhunyiwe ku-inthanethi zineziqu eziphansi zemfundo kanye nesizinda samasiko esinomkhawulo, ngakho-ke ukuqeqeshwa kugxile ekusebenzeni. Uma nje belandela i-SOP (inqubo yokusebenza evamile) futhi bengawenzi amaphutha, babhekwa njengezisebenzi ezikahle.
Ngamanye amazwi, ukuphathwa kwesitolo okungaxhunyiwe ku-inthanethi "kuqhutshwa kakhulu ," ngenhloso eyinhloko yokuqinisekisa ulwazi lwesevisi kanye nesimo sokuthengisa.
Ukuphathwa kwe-E-commerce: ukuncika emandleni obuchopho nokudala
Ukuphathwa kwe-e-commerce kuhluke ngokuphelele.
Iningi lamaqembu okusebenza kwe-e-commerce awabheki ngqo namakhasimende. Ngaphandle kwabasakaza bukhoma, izikhundla eziningi zasemuva zigcwele "osomaqhinga bangemuva kwesigcawu." Esikhundleni sokumemeza iziqubulo kumakhasimende, athembele kudatha namasu okunqoba impi.
njenge:
- Indlela yokuklama isu lokukhetha umkhiqizo?
- Ukuthuthukisa kanjani ukukhangisa?
- Ungalithuthukisa kanjani izinga lokuguqulwa kwekhasi?
- Indlela yokuhlanganisaImisebenzi ye-E-commerceKanyeamanziImodeli yobuningi?
Konke lokhu kudinga ukuhlaziywa okunengqondo, ulwazi lwedatha, nokudala.
Ngakho-ke, abaphathi be-e-commerce bavame ukugcizelela kakhulu isizinda semfundo sabasebenzi kanye nekhono labo lokucabanga. Kalula nje, ukungaxhunyiwe ku-inthanethi kuncike ekukhulumeni, ku-inthanethi kuncike ekucabangeni.
E-person vs. I-person: Umehluko ezidingweni zobuntu
Ekuphathweni kwesitolo okungaxhunyiwe ku-inthanethi , abasebenzi kungcono "babe nokukhululeka" ngoba babhekene namakhasimende, futhi ukumamatheka kwabo, intshiseko, namakhono abo okuxhumana kunquma ngqo izinga lokuguqulwa.
Ekuphathweni kwezentengiselwano nge-inthanethi , okuphambene nalokho kuyiqiniso. Imisebenzi yangemuva, ukuklama, kanye nokukhangisa kufaneleka kakhulu kubantu "abathanda ukuzibandakanya", abangangena buthule kudatha, batadishe ama-algorithms, futhi bathuthukise imibono yokudala.
Kungashiwo ukuthi okungaxhunyiwe ku-inthanethi kuncike emkhathini, kuyilapho i-e-commerce incike emandleni obuchopho.
I-SOP: Izifundo ezijwayelekile eziyimpoqo, imibuzo ehlukene yokuhlolwa
Noma ngabe i-e-commerce noma ayixhunyiwe ku-inthanethi, i-SOP ibaluleke kakhulu.
- I-SOP engaxhunyiwe ku-inthanethi: Ukubulawa kuwumgogodla, njengokuthi "isevisi ngokumomotheka", "ukunikeza amaresidi ngezandla zombili", kanye "nokubingelela lapho ungena emnyango".
- E-commerce SOP: Akukhona nje ngokubulawa, kodwa futhi mayelana nokucabanga okukhuthazayo, njengokuthi "indlela yokubhalaSEOLungiselela izihloko", "Indlela yokuhlola izinga lokuchofoza labadali abahlukahlukene bokukhangisa".
Ngakho-ke, inselele yokuphathwa kwe-e-commerce itholakala endleleni yokwenza izinqubo zibe zijwayelekile ngenkathi kugcinwa ubuhlakani . Inselele yokuphathwa kwesitolo esingaxhunyiwe ku-inthanethi, ngakolunye uhlangothi, itholakala endleleni yokugcina isimilo kanye nokusebenza kwabasebenzi.
Kungani izinkampani ze-e-commerce zingakwazi ukufunda ukuphatha ungaxhunyiwe ku-inthanethi?
Izinkampani eziningi ze-e-commerce zilandela imodeli yebhizinisi evamile - ukubamba imihlangano yasekuseni, iziqubulo ezimemezayo, nokwenza imisebenzi yokwakha iqembu.
Ingakwazi ngempela ukuthuthukisa isimo seqembu esikhathini esifushane, kodwa ngokushesha kwatholakala ukuthi lezi zindlela azikwazi ukuxazulula izinkinga eziyinhloko ze-e-commerce.
Lokho ukuhweba nge-inthanethi okuntula kakhulu akukhona ugqozi, kodwa ubuhlakani obuqhubekayo kanye nekhono lokufunda emaphutheni . Futhi lezi yizona kanye izingxenye ezingekho ezinhlelweni zokuphatha izitolo ezingaxhunyiwe ku-inthanethi.
Ngakho-ke, ukukopisha "igazi lenkukhu" elingaxhunyiwe ku-inthanethi ku-inthanethi kuzoba nomphumela olinganiselwe.
Isiphetho: UkuphathaIfilosofiKungamandla okushayela ahlukile
Ngamafuphi:
- Umnyombo wokuphatha isitolo ungaxhunyiwe ku-inthanethi intshiseko nokusebenza,
- Umnyombo wokuphathwa kwe-e-commerce isu nokudala,
Nakuba lezi zikole ezimbili zomcabango zingase zibonakale ziphikisana, empeleni ziyahambisana. Enye incike ekugqugquzeleni, enye emandleni obuchopho, kokubili ekugcineni ihlose ukuthuthukisa ukusebenza kanye nolwazi lwamakhasimende.
Umbono wami uwukuthi abaphathi abahle kakhulu kufanele bacabange ngale kwemingcele futhi bahlanganise amakhono okusebenza ungaxhunyiwe ku-inthanethi kanye nokusungula izinto ezintsha ze-e-commerce.
Njengoba ifilosofi isho, "Ukuphatha kwangempela akukhona ukuphatha izinto, kodwa kumayelana nokuphefumulela amandla ashukumisayo anamandla kakhulu emvelweni yomuntu."
👉 Imicabango yokugcina
- Ukuphathwa kwesitolo okungaxhunyiwe ku-inthanethi: Gxila emkhathini nasekubulaweni, isimo somsebenzi sinquma ngokuqondile ukwaneliseka kwamakhasimende.
- Ukuphathwa kwe-E-commerce: Gxila esuni nasekusunguleni, ukuhlaziya idatha kanye nokucabanga okuphusile yikona okubalulekile.
- Ukwehluka kobuntu: Abantu abangaxhunyiwe ku-inthanethi bavame ukuba uhlobo lwe-E (olushintshile), kuyilapho abantu be-e-commerce bevame ukuba uhlobo lwe-I (abacabangayo).
- Ama-SOP ahlukene: Okungaxhunyiwe ku-inthanethi kugxile kakhulu ekwenzeni, kuyilapho i-e-commerce igxile kakhulu ekukhuleni nasekubuyekezeni.
- Ubunzima Umehluko: Kunzima ukugcina isimo ungaxhunyiwe ku-inthanethi, futhi kunzima ukugqugquzela ubuhlakani ekuhwebeni kwe-e-commerce.
Isiphetho sokugcina: Umehluko phakathi kwe-e-commerce kanye nokuphathwa kwesitolo okungaxhunyiwe ku-inthanethi awukona ukuthi ubani osethuthuke kakhulu, kodwa kunalokho amandla okubashayelayo. Ukuqonda lo mehluko kuyisihluthulelo sokuzuza ukuphatha okuhle ngempela.
Ngethemba ukuthi isihloko esithi "Umehluko Phakathi Kokuphathwa Kwe-E-commerce kanye Nokuphathwa Kwesitolo Okungaxhunyiwe Ku-inthanethi: Ukuhlaziywa Okuphelele Kwemisebenzi Ye-E-commerce vs. Ukuphathwa Kwesitolo Kwendabuko" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-33110.html