Uhla lwemibhalo ye-athikili
Amabhizinisi endabuko angena kwezentengiselwano ze-e : hhayi "ukuguqulwa," kodwa "ukuzalwa kabusha."
Uyazi ukuthi ubani ohlupheka kakhulu njengamanje? Akuzona izinkampani zendabuko ezingakangeni emakethe ye-e-commerce, kodwa izinkampani zendabuko ezingene emakethe ye-e-commerce kodwa zisadidekile.
Abaphathi abaningi bacabanga ukuthi i-e-commerce "ingaphezulu" - vele uvule isitolo se-inthanethi, wenze ukukhangisa, futhi wenze ukusakaza bukhoma futhi bangathengisa njengokuhlanya.
Kwavela ukuthi: Angizange ngenze mali, kodwa ngangijikijelwa "i-traffic", "algorithms" kanye "namakhomishana ochwepheshe" njengokungathi ngibambe iqhaza emjahweni womzimba.
Eqinisweni, i-e-commerce ayiyona inkimbinkimbi kangako, udinga nje ukushintsha indlela ocabanga ngayo.
Manje ngizokwabelana nawe ukuthi amabhizinisi endabuko angagwema kanjani izingibe futhi aqale lapho engena embonini ye-e-commerce 🚀.
1. Isu Le-E-commerce le-Big Brands: Ayikona Mayelana Nokukhangisa, Imayelana "Nensiza Yamandla"
Iningi lemikhiqizo emikhulu yendabuko selitholile ngemuva kokungena kwezentengiselwano nge-inthanethi ukuthi umhlaba oku-inthanethi usufana kakhulu nomhlaba ongaxhunyiwe ku-inthanethi.
Kusho ukuthini? Kusho ukuthi umncintiswano usamayelana nezinsiza neziteshi.
Umehluko kuphela ukuthi ngaphambi kokuthi usebenzelane nabathengisi, izitolo ezinkulu, nezitolo, kodwa manje sezithathelwe indawo yizinkundla, ochwepheshe, nama-algorithms.
Isibonelo, uma ungumkhiqizo owaziwayo, isinyathelo sokuqala ukuvikela izinsiza zenkundla, njengezincomo zekhasi eliyisiqalo kanye nokuchayeka kwezinga. Bese, thola umgqugquzeli ophezulu wokuhola umkhiqizo futhi uthole ukuchayeka; bese uba namathonya amaphakathi akhuthaza umkhiqizo wakho.
Kuleli qophelo, udinga ukuqonda ukuthi ukuhweba nge-e-commerce akukhona nje ukuthengisa izimpahla, kodwa "ukusabalalisa okuqhutshwa okuqukethwe".
Iqhaza le-e-commerce yokuqukethwe ukudala i-buzz, noma ukutshala imbewu-ukwenza abathengi bafune okuthile. Iqhaza le-e-commerce eshalofini ukuvuna, noma ukwenza imali—ukwenza abathengi bafake ama-oda.
Lokhu okubili kufana "nomdlalo wangaphambili" kanye "nomvuthwandaba", akukho kuwo okungashoda.
Kodwa kunento eyodwa kuphela okudingeka yenziwe: umkhiqizo kumele ube sezingeni eliphezulu.
Noma ngabe ukusakaza bukhoma kwakho kujabulisa kangakanani, uma umkhiqizo ungemuhle, uzohluleka nakanjani. Kufana nokuqasha usaziwayo ukuthi agunyaze umkhiqizo wakho, kodwa umkhiqizo unuka njengamafutha onyawo lomsubathi. Abasebenzisi bazoyigxeka ngokushesha kunalokho abazoyithanda.
Ngakho-ke, umnyombo we-e-commerce wemikhiqizo emikhulu awukona ukudlala amaqhinga, kodwa ukusebenzisa izinsiza ukukhulisa imikhiqizo emihle.
2. Amaphuzu Okuthuthukisa Amabhizinisi Amancane Naphakathi: Athembele "Kumandla Okuqukethwe" kanye "Namandla Omkhiqizo"
Amabhizinisi amaningi amancane naphakathi nendawo azwa sengathi amakhanda awo ayaba ndikindiki uma ezwa ukuthi izinkampani ezinkulu ziyakwenza lokhu.
"Ngingakwazi kanjani ukuqasha ihange eliphezulu? Angikayithinti ngisho 'indawo yezinsiza'."
Qiniseka, ithuba lakho lilele kokuthi: ukuguquguquka.
Ayikho imali yokuncintisana ngezinsiza? Bese uqhudelana ngokuqukethwe.
I-e-commerce yokuqukethwe yanamuhla iyindawo elula kakhulu "yokudlula ijika." Awudingi ukushisa imali ekukhangiseni; inqobo nje uma okuqukethwe kukuhle, kungase futhi kube negciwane.
Ngakho umbuzo uwukuthi: Ungakudala kanjani okuqukethwe?
Ngikufingqa ngemisho emibili:
Umkhiqizo kufanele ube muhle ngempela futhi okuqukethwe kufanele kube okwangempela.
Amandla omkhiqizo asho ukuthi kufanele ugxile kukhwalithi nolwazi. Ukubukeka kungcono, ukupakishwa kuhluke kakhulu, futhi umuzwa womsebenzisi ukhululekile.
Uma abasebenzisi bezwa ukuthi “Oh, lokhu kuhle”, bazothenga kabusha futhi babelane.
Amandla okuqukethwe kusho ukuthi kufanele ufunde ukuxoxa izindaba.
Amavidiyo amafushane, amanothi ayingcaca, nokusakaza bukhoma yizisekelo ezintathu. Okubalulekile akukhona ukuthi ividiyo iwuchwepheshe kangakanani, kodwa ukuthi iyiqiniso kangakanani, iyathakazelisa, futhi ifundisa.
Isibonelo, uma uthengisa insipho eyenziwe ngezandla, ukuthatha nje isithombe somkhiqizo ngeke kukwenze uqashelwe. Esikhundleni salokho, kufanele uthwebule yonke inqubo kusuka kubisi lwembuzi kuya insipho, wengeze isici somzwelo "sokugeza nsuku zonke kuletha isimo sengqondo esihle." Ngaleyo ndlela, abantu bazothanda, baphawule, futhi babelane ngokuthunyelwe kwakho.
Izidingo zami zokuqukethwe zingafingqwa ngamagama ayisithupha: ikhwalithi ephezulu, inani eliphezulu, kanye nesivinini esikhulu.
Okunye okubili: ukwenziwa okujwayelekile kanye nezindleko eziphansi.
Ngamanye amazwi, udinga ukuba nesistimu - wazi ukuthi yikuphi okuqukethwe okuzohamba ngegciwane nokuthi ungaphindaphinda kanjani amahithi.
Uma imikhiqizo nokuqukethwe kuhlanganiswe kahle, kufana "nepheya legolide" futhi akunakunqotshwa.
3. Ingqinamba Ngemva Kokwenyusa: Ama-Algorithms Angamakhosi, Ithrafikhi Iyintela
Ngisho noma unomkhiqizo nokuqukethwe okuzinzile, maduzane uzothola ukuthi inkundla ifana nesisu esikhulu futhi ingadla noma yiliphi inani lemali oyitshalile.
Kungani?
Ngoba ama-algorithms ayisikhali esiyinhloko senkundla.
Inkundla yenza imali ngakho akukhona ukuthi uthengisa izinto ezingakanani, kodwa ukuthi uchitha malini ekukhangiseni.
Ngakho-ke uzama ngakho konke okusemandleni akho ukuheha ithrafikhi, uthole izaphulelo, futhi ugijimele phezulu kumashadi, kodwa ekugcineni uthole ukuthi yonke imali ingene ephaketheni lomsamo.
Ngalesi sikhathi, kufanele uthole indlela yokuphuma ekhejini le-algorithm.
Ungagxuma kanjani?
Incike ekuhlanganisweni kweziteshi zesizinda sangasese kanye neziteshi ezingaxhunyiwe ku-inthanethi.
Isibonelo, sebenzisa izwi eliku-inthanethi ukuze ubuyisele eziteshini ezingaxhunyiwe ku-inthanethi.
Namuhla, izitolo ezinkulu eziningi nezitolo eziwuchungechunge zizoqale zibheke ukuthandwa komkhiqizo ku-inthanethi lapho kukhethwa imikhiqizo.
Uma unezwi elikhulu ku-inthanethi kanye nezingxoxo eziningi zabasebenzisi, bazothatha isinyathelo sokuxoxa ngokubambisana.
Umngane wami unebhizinisi lokudla. Ekuqaleni wathengisa imikhiqizo yakhe ku- Douyin (TikTok) kuphela , kodwa uchungechunge olukhulu lwezitolo ezinkulu lwaqaphela futhi wakwazi ukusabalala waze wafika ezitolo eziningi ezweni lonke. Isizathu silula: ithrafikhi ekhiqizwa yizitolo ezithengisa kakhulu ku-inthanethi inenzuzo enkulu kakhulu.
Ngakolunye uhlangothi, ithrafikhi yesizinda esiyimfihlo ingakusiza ukwehlisa izindleko zokutholwa kwamakhasimende.
Ngamaqembu e-WeChat, ama-akhawunti asemthethweni, nezinhlelo ezincane, ungakwazi ukushintsha "abantu ongabazi ku-algorithm yobudala" babe "abajwayelene nomkhiqizo."
Ngale ndlela, awukwazi ukuthola ithrafikhi yesikhulumi kuphela, kodwa futhi ugcine iphuli yakho yamakhasimende.
4. Umongo woguquko lwe-e-commerce: Lapho ukucabanga kushintsha, umhlaba uyashintsha
Izinkampani eziningi zendabuko zicabanga ukuthi i-e-commerce isho "ushintsho lwesiteshi", kodwa azilungile - lokho kuwukubukeka nje.
Ushintsho lwangempela ukubunjwa kabusha kwe "mindset".
Esikhathini esedlule, wawuwina ngokusabalalisa nangokukhangisa, kodwa manje uwina ngokuqukethwe nangokusebenzisana.
Esikhathini esidlule, ubusebenzisa ingqondo ye-B2B, kodwa manje usebenzisa ingqondo ye-B2C noma i-C2C.
Esikhathini esidlule, izinhlobo zazimayelana “nokubonwa”; manje, amabhrendi amayelana “nokuthandwa”.
Ngakho-ke, ukuze amabhizinisi endabuko aguquke abe yi-e-commerce, akulula njengokushintsha ipulatifomu, kodwa kudinga ukuguqulwa kwengqondo.
Kusukela ku-"yini engifuna ukuyithengisa" kuya kokuthi "bafunani abasebenzisi"; kusukela kokuthi "ngiyiphromotha kanjani" kuya kokuthi "ngenza kanjani ukuthi azimisele ukwabelana ngayo."
Lona umqondo oyisisekelo wokucabanga kwe-e-commerce.
Isiphetho: I-E-commerce imayelana nokuhlakulela amandla angaphakathi, hhayi nje ukushintsha i-facade
Amabhizinisi endabuko angena emkhakheni we-e-commerce afana neciko elidala lezempi elisebenzisa amasu amasha.
Awukwazi ukuletha "imithetho yegeyimu" ukuze udlale "imidlalo ye-e-sports".
Kufanele sifunde ukunqoba sisebenzisa imithetho emisha namasu amasha.
Umnyombo we-e-commerce awukaze ube "ukuthengisa izimpahla ku-inthanethi", kodwa "ukuxoxa izindaba ezinokuqukethwe kanye nokuletha inani ngama-algorithms."
Ngokuzayo kwezohwebo, ku-inthanethi nokungaxhunyiwe ku-inthanethi ngeke kusahlukaniseka, kodwa kuhlanganiswe. Labo abakwaziyo kokubili "i-logic of algorithms" kanye "nomphefumulo wemikhiqizo" bazogqama kule nkathi entsha yezohwebo.
Umyalezo wawo wonke amabhizinisi endabuko asanda kungena kwezentengiselwano ze-e: Izentengiselwano ze-e-commerce aziyona into eyisilo, kodwa inguquko yedijithali kwabanesibindi. 🔥
Ngethemba ukuthi isihloko esithi "Ingabe Ukuguqula Amabhizinisi Endabuko Abe Yi-E-commerce Kunzima Kakhulu? Funda Le ndlela bese Uphinda Kabili Ukuthengisa Kwakho Ezinyangeni Ezi-3!" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-33269.html