Uhla lwemibhalo ye-athikili
Usathembele ekusebenzeni ngokungazi lutho ubusuku bonke futhi ulahlekelwe ukuze udale ithrafikhi? Lesi sihloko sizokunikeza ukuhlaziywa okujulile kwesizathu esiyisisekelo " indlela yokwandisa ukuthengisa kwe-e-commerce ngokuphindwe kayishumi!"
Ukushiya ukuguquka okungasebenzi kahle, ukugxila okuyinhloko ukuthuthukisa "ukusebenza kahle kwabantu" kanye nokusungula "i-SOP ephumelelayo" yenqubo ephelele.
Kusukela ekukhetheni umkhiqizo oqondile kuya ekusebenzeni okuzenzakalelayo, sikunikeza ikhambi lokukhula elisebenziseka kalula, elenza ibhizinisi lakho le-e-commerce likwazi ukufeza ukukhula okukhulu kwenzuzo ngaphandle kokukhulisa ithimba lakho! Nqoba izithiyo zokukhula kwe-e-commerce!
Ngikhulumile nabanikazi bamabhizinisi abaningi be-e-commerce futhi ngithole into ethakazelisayo kakhulu.
Cishe wonke umuntu unesifiso esifanayo: uma ngifuna ukwandisa ukusebenza kwami kayishumi, ingabe lokho kusho ukuthi ngidinga ukuqasha abantu abaphindwe kayishumi noma ngichithe imali ephindwe kayishumi ekukhangiseni?
Uma yilokho okucabangayo nawe, ngikweluleka ukuthi uyeke lowo mbono ngokushesha okukhulu.
Akukhona ukuthi kukhona okungahambi kahle ngalo mbono ngokwawo, kodwa kunalokho ukuthi ukukhula ngendlela eqondile ngokwemodeli ekhona kuzophambukisa imikhuba yakho yokuphatha futhi kubangele ukuthi ukugeleza kwemali yakho kubhidlike. Ekugcineni, ngeke nje kuphela ukuphinda kabili imali yakho, kodwa uzolahlekelwa yimali yakho eyinhloko.
Umbono Ongalungile Wokukhula Okuphindwe Kayi-10 Kwezentengiselwano Ze-E: Ukukhuliswa Okuqondile Akulingani Nokukhula
Ngibone izibonelo eziningi kakhulu ezinjengalezi.
Umngane wami ophethe ibhizinisi lezingubo uthole ukuthengisa okungu-8 million ngonyaka odlule. Kulo nyaka, umphathi wakhe wavele wanquma ukufuna u-800 million. Ngakho waqala ukuqasha ngendlela exakile, wandisa isevisi yamakhasimende kusuka ku-3 kuya ku-15, imisebenzi kusuka ku-2 kuya ku-3000, futhi wasusa isitolo sempahla kusuka ku-200 square metres kuya ku-2000 square metres.
Ngenxa yalokho, ezinyangeni ezintathu kamuva, abasebenzi abasha benkonzo yamakhasimende babengakwazi ukusingatha isevisi yangemva kokuthengisa, izinga lamaphutha endlu yokugcina impahla laphindeka kathathu, kanti i-ROI yezindleko zokukhangisa ezitshalwe yithimba lokusebenza yancishiswa ngesigamu.
Umphathi wayesebenza isikhathi esengeziwe kuze kube ngu-2 ekuseni nsuku zonke, futhi ekugcineni wathola ukuthi ukusebenza kokuthengisa kwanda kusuka ku-8 million kuya ku-12 million. Kodwa inzuzo yasuka ku-1.5 million yaya ku-500,000 engemihle.
Lokhu akusikho ukukhula; lokhu ukuzibulala.
Umqondo oyinhloko wokukhula okuphindwe kayi-10: ukuphindaphinda, hhayi amandla amakhulu.
Ukukhula okuphindwe kayishumi akutholakali ngokusebenza kanzima, kodwa ngokuphindaphindwa.
Kufanele sikuqonde kanjani lokhu?
Cabanga ngakho, amaqembu amaningi amancane e-e-commerce athembele kuphi ukuze enze imali kulezi zinsuku? Athembele ekwazini komphathi.
Isibonelo, uma unomuzwa omuhle kakhulu ngokukhethwa komkhiqizo, noma unekhono elihle kakhulu ekubhaleni amakhophi , noma uhlakaniphe kakhulu ekuxoxisaneni nezimboni futhi unganciphisa amanani aze afike ezingeni abanye abangakwazi ukulifinyelela, kulungile lokho. Lezi yimali yakho yokuqala, okukuhlukanisa nabanye.
Nokho, leli khono alikwazi ukuphindwa.
Unamahora ayi-12 kuphela ngosuku. Ngisho noma uzikhandla uze ufe, ukusebenza kwakho kuzophindeka kabili kuphela okungenani. Ngoba uphahla lwakho luwumandla akho angokomzimba.
Ukuze wandise inani lakho ngokuphindwe kayishumi, kufanele ukhiphe amakhono akho bese uwaguqula abe uhlelo.
Uhlelo kuphela olungaphindaphinda unomphela.
Indlela 1: Ukuphindaphindwa kwesiteshi esisodwa somkhiqizo
Umuzwa wami ukuthi kunezindlela ezimbili kuphela eziyinhloko zokuhweba nge-inthanethi ukuze kufinyelelwe ukukhula okuphindwe kayishumi: enye ivundlile, kanti enye ivundlile.
Ake siqale ngesici esivundlile.
Uma uphumelele ukwenza umkhiqizo owodwa ube ngothengiswa kakhulu epulatifomu efana neTaobao futhi imodeli yakho yenzuzo iyasebenza, ungagxili nje ekubuseni leyo pulatifomu bese uzama ukuthola ithrafikhi eyengeziwe.
Ngoba ithrafikhi evela esiteshini esisodwa inomkhawulo, futhi izindleko ezingaphansi zizoqhubeka nokukhuphuka.
Okudingeka ukwenze ukuthatha le nhlanganisela eqinisekisiwe yomkhiqizo ophumelelayo nokuqukethwe, bese ukukopisha bese ukunamathisela kwamanye amapulatifomu.
Uma sengidale ngempumelelo okuqukethwe ku- Douyin , ngikusabalalisa ngokushesha ku-WeChat Channels, Kuaishou, kanye ne-Xiaohongshu . Abantu abaningi bathi, "Ipulatifomu ngayinye inezici ezihlukile, angiqondi."
Uma ngikhuluma iqiniso, ubuvila nje.
Isimo somuntu esiyinhloko siyafana. Umkhiqizo ongenza omama abahlala ekhaya basebenzise imali ku-Douyin cishe uzothengiswa kahle naku-WeChat Video Channel. Udinga nje ukwenza izinguquko ezincane zesikhulumi ngasinye, hhayi ukuqala phansi.
Kuleli qophelo, ukukhula kwakho akuqondile, kodwa kuyabonakala. Lokhu kungenxa yokuthi izindleko zakho ze-R&D kanye nezinto zokwakha zincishisiwe, futhi isiteshi ngasinye esengeziwe simele ukukhula okumsulwa okuqhubekayo.
Lokhu kungamandla okuphindaphinda.
Indlela Yesibili: Ukwandiswa Kwesigaba Sezithameli Eziqondiwe
Manje ake sixoxe ngesici esiqondile.
Uma uneqembu lamakhasimende athembekile kakhulu, ake sithi abasebenzisi besizinda sangasese abangu-5 abanesilinganiso esiphezulu sokuthenga kabusha, laba bantu kungenzeka bangadingi ukuthenga i-shampoo yakho futhi phakathi nonyaka.
Kuleli qophelo, inkinga yakho iwukugcwala kwesidingo.
Ukuze uthole inzuzo ephindwe kabili, kufanele ubathengisele i-conditioner, i-shower gel, ngisho nemishini yokomisa izinwele.
Lokhu kumayelana nokwenza ibhizinisi phakathi kwabantu, hhayi phakathi kwemikhiqizo yomuntu ngamunye.
Abanikazi bamabhizinisi abaningi bayahluleka lapho bezama ukwandisa izigaba zemikhiqizo yabo ngoba bengenawo amakhasimende abalulekile. Ukuthengisa ama-apula namuhla namasokisi kusasa kusho ukugxila kubantu abahlukene ngokuphelele, okudinga ukuthi uhlale udala ithrafikhi entsha, okuyinto ekhathazayo.
Ukwandiswa kwesigaba sakho kunengqondo kuphela uma uhlose abantu abakhethekile njengomama abahle abahlala ekhaya abaneminyaka engu-25 kuya kwengu-35, noma amadoda anemali eningi angaphezu kweminyaka engu-40. Lokhu kungenxa yokuthi awudingi ukukhokhela izindleko ezintsha zethrafikhi; usebenzisa inani lempilo yamakhasimende akhona.
Amandla Okuhlela: Inkinga Yangempela Yokukhula Okuphindwe Kayi-10
Kungakhathaliseki ukuthi ukhetha yiphi indlela, okuzokugcina kukuvimbela ngeke kube ukuhamba kwezimoto, kodwa ukuhleleka.
Le ngxenye ibaluleke kakhulu, ngakho ake ngichaze kancane.
Inqubo yokusuka ku-1 iye ku-10 empeleni iyinqubo yokuthi umphathi wehle aye emgqeni wesibili.
Uma kusadingeka ukuthi uqaphe mathupha umsebenzi wabaklami bezithombe futhi ubuyekeze yonke ividiyo, inkampani yakho ngeke ikhule.
Udinga ukwakha ithimba labaphathi abaphakathi. Udinga ukubhala izinqubo zokusebenza ezijwayelekile (ama-SOP) zezinto ezifana nokukhethwa komkhiqizo, ukuphathwa komkhankaso, kanye nensizakalo yamakhasimende, ukuze umuntu osanda kuphothula ekolishi akwazi ukuzilandela futhi afinyelele ku-80% wezinga lakho.
Kuphela uma abantu abavamile bekwazi ukuthola imiphumela emihle ohlelweni lwakho lapho ungaba nesisekelo sokuphindaphinda imbuyiselo yakho ngokuphindwe kayishumi.
Uma kungenjalo, uma ibhizinisi likhula ngokuphindwe kayishumi, ukusilela kwesitoko okubangelwa yilokhu, izikhalazo zamakhasimende, kanye nokucindezela kokungena kwemali kuzoyicindezela inkampani yakho ngokushesha.
Lungisa i-chassis kuqala, bese unyathela igesi.
Umnikazi webhizinisi le-e-commerce lokudla wake washo into eyangithinta. Wathi, "Ungalandeli isilinganiso ngokungazi. Okokuqala, zibuze, uma inani lama-oda ethu likhuphuka ngokuzumayo ngokuphindwe kayishumi kusasa, ingabe uchungechunge lwethu lokuhlinzeka luzowa? Ingabe isevisi yethu yamakhasimende izowa?"
Uma impendulo inguyebo, ungasheshi ukunyathela igesi; buyela emuva uyolungisa ishasi kuqala.
Empeleni, ngicabanga ukuthi ochwepheshe abaningi be-e-commerce bayazi kahle izithiyo zenkampani yabo. Kodwa abafuni ukubhekana nazo. Ngoba ukulungisa izinkinga eziyisisekelo akukuhle, akuvezi imiphumela, futhi kunenzuzo encane kakhulu kunokutshala imali ekukhangiseni.
Kodwa uma ungayilungisi, kuzokwenzeka okuthile maduze noma kamuva.
Bheka ibhizinisi lakho lamanje. Uma ungagcina inani leqembu lakho lamanje lingashintshi futhi uphindwe kabili imali engenayo yakho, iyiphi ingxenye ocabanga ukuthi ingahluleka kuqala? Ingabe kungaba ukushoda kwabantu, ukushoda kwemali, noma ukushoda kwempahla ethengiswayo?
Hlaziya isixhumanisi esihlulekayo kuqala; lokhu ngokuvamile kuyingozi enkulu yokukhula kwakho.
Izifundo Ezivela Esikhathini Sikagesi: Izinto Ochwepheshe Bezokuhweba Nge-E-commerce Okufanele Baziqonde
Njengoba ngangibhala, ngakhumbula indaba endala kakhulu.
Ngawo-1880, ugesi waqala ukusabalala e-United States, futhi abanikazi bezimboni abaningi bachitha imali eningi ukuthenga amajeneretha nezinjini zikagesi bese bezifaka emafektri abo. Kodwa-ke, ngemva kokufakwa, abaningi bathola ukuthi ukusebenza kahle kokukhiqiza akuzange kuthuthuke kakhulu. Lokhu kwakungenxa yokuthi babeshintshe izinjini zomusi kuphela ngezinjini zikagesi, kodwa ukwakheka, izinqubo, kanye nezindlela zokuphatha zefektri akushintshanga.
Labo abazuze ngempela ekukhuleni kukagesi empeleni babeyiqembu lokuqala ukuqonda ukuthi ugesi usho ukuthini ngempela.
Kunjalo nakwezentengiselwano ze-e. Kulesi sigaba, amasu abantu abaningi awahlukile ekushintsheni injini yesitimu ngenjini kagesi.
Ukukhula kweqiniso okungu-10x akukaze kuncike emandleni amakhulu.
Konke kuncike ekutheni uzimisele yini ukuziguqula ube uhlelo.
Njengoba usufundile kuze kube manje, uma ukuthole kuwusizo, sicela uthande futhi wabelane ngakho. Uma ufuna ukuthola izibuyekezo kuqala, ungangilandela futhi.
Ngiyabonga ngokufunda isihloko sami. Sizobonana ngesikhathi esizayo.
Ngethemba ukuthi isihloko esithi "Ungakwandisa Kanjani Ukuthengisa Nge-E-commerce Ngokuphindwe Kayishumi? I-SOP Ephindaphindwayo kanye Nengqondo Eyisisekelo Yokuthengisa Okusheshayo" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-34358.html