Ukucabanga Okusha Ekuphathweni Kwezentengiselwano Ze-E: Izizathu Ezi-3 Zokufaka Esikhundleni "Selection Target" "Nezelection Target" Esikhundleni "Nezelection Target"

EzentengiselwanoIbhizinisi lidinga ukucabanga okuphazamisayo! Lesi sihloko sembula izinkinga ezintathu ezinkulu zemigomo yokuthengisa yonyaka futhi sinikeza ukuhlaziywa okuningiliziwe kokuthi ungayandisa kanjani inzuzo ngemigomo yokusebenza kahle kwabasebenzi. Funda ukuthi ungabala kanjani ngokunembile usayizi weqembu, uthuthukise ukusebenza kahle kwemali, futhi ube yingcweti ezindleleni eziyinhloko zokuphathwa kwe-e-commerce. Thola ngokushesha amasu ebhizinisi ukuze uphindwe kabili inzuzo yakho futhi ugweme amaphutha amaqhinga enziwa yi-90% yabathengisi!

Uyazi ukuthi bangaki abanikazi bamabhizinisi e-commerce ababhujiswe yizinhloso zokuthengisa zonyaka, balahlekelwa yikho konke?

Ngibone osomabhizinisi abaningi kakhulu bezibekela imigomo yokuthengisa emakhulu ezigidi ekuqaleni konyaka, kodwa bathola ukuthi ekupheleni konyaka inzuzo yabo yayingaphansi kweyesitolo setiye sobisi esiseceleni komgwaqo.

Iqiniso elinzima kakhulu embonini ye-e-commerce ukuthi imali engenayo yokuthengisa kanye nenzuzo kuyizinto ezimbili ezihluke ngokuphelele.

Kungani kuthiwa imigomo yokuthengisa yonyaka iyisithako ezinkampanini ezintsha ze-e-commerce?

Umjikelezo wokuphila kwemikhiqizo ye-e-commerce umfushane ngendlela eyesabekayo.

Umkhiqizo owukhangisayo namuhla ungase ukopishwe ngokuphelele ngabancintisana nabo kusasa, okukushiya ungenalutho.

Uyakhumbula leso sitsha sokuthosa umoya esisakazekile sangonyaka odlule? Senze inzuzo engu-30% ngenyanga yokuqala, engu-15% kweyesibili, kodwa ngenyanga yesithathu wonke umuntu wayesethengisa ngokulahlekelwa.

Kulesi simo, ubani ongaqinisekisa ukuthi umkhiqizo ungaqhubeka uthengiswa izinyanga eziyi-12?

Izinhloso zokuthengisa zingaphazamisa ukuziphatha kweqembu

Uma umphathi egxile ezibalweni zokuthengisa, abasebenzi bazosebenza kanzima ngokwemvelo ukuze bathuthukise ukuthengisa.

Ukuze bahlangabezane nama-KPI abo, bangathanda ukufeza ukuthengisa okungu-1000 million futhi bathole u-50 kunokuthola ukuthengisa okungu-200 million bese bethola u-80.

Okwethusa nakakhulu ukuthi lokhu kuhlanekezelwa kuzongena kuyo yonke imininingwane yokusebenza.

Uzobona amaqembu ebhalisela imicimbi ngentshiseko, ephonsa imali ekukhangiseni, futhi elahlekelwa ngisho yimali ukuze athuthukise ukuthengisa.

Ekugcineni, umgomo wokuthengisa wafinyelelwa, kodwa akukho nesenti elilodwa elafakwa ku-akhawunti.

Osomabhizinisi bezentengiselwano ze-inthanethi, yekani ukuboshwa yimigomo yokuthengisa yonyaka!

Igazi langempela le-e-commerce ukusebenza kahle kwemali.

Unezinketho ezimbili:

1. Thola u-500,000 nge-principal yesigidi esingu-1, bese ubuyisela imali izikhathi ezintathu ezinyangeni eziyisithupha;
2. Noma ungasebenzisa izigidi ezi-5 njengenhloko ukuze uthole isigidi esisodwa, kanti inzuzo itholakala kanye ngonyaka.

Abantu abahlakaniphile bangakhetha inketho yokuqala.

Eqinisweni, amaqembu abanjwe yizithako zokuthengisa ahlala efuna inketho yesibili.

Indlela yokuphatha abasebenzi yenkampani ye-e-commerce

Esikhundleni sokubeka imigomo yokuthengisa, sigxila enombolweni eyodwa: inzuzo ngomsebenzi ngamunye.

Ithimba labantu abayi-10 kumele lithole inzuzo yonyaka engaphezu kwesigidi.

Uma inani lingaphansi kwaleli zinga, thuthukisa abasebenzi; uma lingaphezu kwaleli zinga, cabanga ngokwanda.

Ngokukhethekile mayelana namasu okukhetha umkhiqizo:

1. Imikhiqizo enenzuzo engaphansi kuka-30% yenqatshwa ngokushesha.
2. Imikhiqizo enesikhathi sokushintshana kwempahla esingaphezu kwezinsuku ezingama-60 kufanele isuswe ngokushesha.
3. Zonke iziteshi ezinezindleko zokuphromotha ezingaphezu kuka-15% wemali engenayo yazo zimisiwe.

Ukwakha kabusha imisebenzi ye-e-commerce ngomqondo ogxile enzuzweni

Cabanga ngenkampani njengomshini wokungenisa imali.

Umsebenzi wakho awukona ukwandisa imali, kodwa ukwandisa ukusebenza kahle kwedola ngalinye lemali.

Lokhu kusho ukuthi:

1. Gxila ezigabeni zemikhiqizo enenani eliphezulu, noma ngabe zisezingeni eliphezulu.
2. Misa indlela yokusabela ngokushesha ukuze umise ukulahlekelwa ngokushesha uma kutholakala izimpawu zenkinga.
3. Hlala ulondoloza imali eyanele ukuze ukwazi ukuthatha isinyathelo ngokushesha lapho kuvela amathuba.

Bhala ekugcineni

Kulesi sikhathi sokuhweba nge-inthanethi esishintsha ngokushesha, ukunamathela emigomweni yokuthengisa yonyaka kufana nokuhamba endaweni eneziqhumane ngekhampasi.

Abanqobi bangempela badlala umdlalo wokusebenzisa imali ngendlela efanele: ukusebenzisa imali encane kakhulu ukuze bathole inzuzo enkulu kakhulu futhi baqedele umjikelezo wokukhipha imali ngokushesha okukhulu.

Khumbula, kwezentengiselwano ze-inthanethi, akusikho ukuthi ubani othengisa kakhulu, kodwa ukuthi ubani ochumayo.

Kusukela namuhla, khohlwa ngezinhloso zokuthengisa bese ugxila ekufakeni inzuzo kanye nokukhiqiza kwabasebenzi eqenjini lakho.DNALona umthetho wokusinda ekubhekaneni nemijikelezo yezomnotho.