Uhla lwemibhalo ye-athikili
Amaqembu amancane e-e-commerce angadlula kanjani emthunzini weziqhwaga?
Ithimba elincane le-e-commerce lingenza kanjani kangcono kunezinkampani ezinkulu? Lesi sihloko sichaza amasu amathathu ayisisekelo: ukugwema ukuncintisana okujwayelekile, ukwakha izithiyo zensizakalo enenzuzo ephezulu, kanye nokusebenzisa izinzuzo zokwenza izinqumo eziguquguqukayo. Ngezifundo zamacala zangempela kanye nokuhlaziywa kwedatha okunegunya, kukusiza ukuthola impumelelo yokusinda kanye nenzuzo emthunzini wezinkampani ezinkulu, okwenza ithimba lakho elincane le-e-commerce lichume!
Abantu abaningi baqala ngokuthi, "Izinkampani ezincane azinalo ikusasa embonini yezohwebo nge-inthanethi." Lesi sitatimende sizwakala njengesahlulelo, kodwa empeleni asilungile.
Amaqembu amancane awakwazi nje ukusinda, kodwa futhi achuma, uma nje engalingisi izinkampani ezinkulu.
Isinyathelo 1: Gwema imishini yokugaya inyama ejwayelekile
Imikhiqizo ejwayelekile yileyo ethengiswa yiwo wonke umuntu.
Isibonelo, awusoze wanqoba impi yamanani ngemikhiqizo efana nezintambo zedatha, izicubu, kanye ne-cola.
Izinkampani ezinkulu zingathola izimpahla ngamanani aphansi kunezindleko zakho, futhi amandla azo okuxoxisana ngezokuthutha ayamangalisa.
Kodwa banobuthakathaka obubulalayo: kumele benze imikhiqizo emakethe enkulu.
Uma imakethe ihlukene kakhulu, ngeke bakhathazeke ngokungena kuyo.
Yilapho amaqembu amancane enethuba khona.
Udinga ukuqondisa izimakethe ezingeyona ingxenye "encane yenyama kanye nameva amaningi".
Isibonelo, uma inkampani enkulu ithengisa amabhulukwe e-yoga ajwayelekile, ungathengisa "amabhulukwe e-yoga ngqo ngezithombe ezimise okwepheya ezinobukhulu obukhulu".
Izinkampani ezinkulu zithengisa ukudla kwamakati okuvamile, kuyilapho wena uthengisa "ukudla okukhethekile kwamakati anesisu esibucayi ngemva kokuhlafuna/ukukhipha isisu".
Nakuba lesi sidingo sincane, ubuhlungu bujulile.
Uma uba ngowokuqala kule makethe encane, inzuzo yakho izoba phezulu kakhulu ngoba abasebenzisi abanakho okunye abangakwenza.
Ucwaningo olugunyaziwe luphinde luveze ukuthi "ukuhlukaniswa kwemakethe kuvame ukuholela ekuthembekeni kwamakhasimende okuphezulu kanye nenzuzo ephezulu." (Umthombo: I-Harvard Business Review)
Isinyathelo Sesibili: Yenza umsebenzi onzima izinkampani ezinkulu ezingathandi ukuwenza.
Izinkampani ezinkulu zithanda ukwenza izinto ngokuzenzakalela.
Bafuna abasebenzisi babeke ama-oda buthule, ama-chatbot aphendule, futhi ukuthunyelwa kucutshungulwe emgqeni wokuhlanganisa.
Noma yisiphi isici esidinga ukungenelela komuntu, ukuxhumana okujulile, noma izinsizakalo ezenziwe ngokwezifiso siyisithende sabo se-Achilles.
Isibonelo, izipho ezenziwe ngokwezifiso ezinenani eliphakeme elimaphakathi le-oda.
Amakhasimende adinga ukuthi uphendule imiyalezo phakathi nobusuku, adinga ukuthi ubhale amakhadi ngesandla, futhi adinga ukuthi ubasize bahlele izinqubo zokupha izipho.
Izinkampani ezinkulu azikwazi ukwenza lolu hlobo lomsebenzi.
Inkonzo yabo yamakhasimende inikezwa abantu bangaphandle; abanalo igunya noma isisusa.
Kodwa ungakwazi.
Ithimba lakho elincane linganikeza isevisi "yezinga lokunakekela izingane".
Nakuba kuyakhathaza, lesi yisithiyo.
Ngoba izinkampani ezinkulu azikwazi ukulandelela izindleko futhi ukulahlekelwa akunakugwenywa uma zikwenza.
Umbiko weMcKinsey uthi, "Insizakalo eyenzelwe wena ingakhuphula ukwaneliseka kwamakhasimende ngamaphesenti angaphezu kuka-40." (Umthombo: McKinsey & Company)
Isinyathelo 3: Ukuzivumelanisa nezimo kuyisikhali sakho esikhulu kunazo zonke.
Izindleko zokuphatha zezinkampani ezinkulu ziyamangaza.
Ukubika okunezingqimba, ukuvunyelwa kwezinqubo, ezombusazwe zehhovisi, kanye nemihlangano engasebenzi kahle konke kuyizindleko ezifihliwe.
Kuthiwani ngawe?
Kungaba umbhangqwana nje, noma abazalwane abambalwa.
Azikho izindleko zokuphatha; izinqumo zenziwa etafuleni lesidlo sakusihlwa, futhi ukwenziwa kwenzeka ngomzuzwana olandelayo.
Izinkampani ezinkulu zidinga izinyanga ezimbili ukuhlola ipulatifomu entsha eziyitholayo.
Uma ubona ithuba, ungaqala ukusakaza ngalobo busuku.
Ukuzivumelanisa nezimo yisona kuphela isikhali izinkampani ezincane ezinaso ukuze zinqobe izinkampani ezinkulu.
Isifundo Secala: Ukunqoba Kwabancane Nabahle
Ithimba labantu abathathu lenza izimemo zomshado ezenziwe ngokwezifiso.
Banikeza imiklamo edwetshwe ngesandla, amafonti enziwe ngokwezifiso, futhi basize amakhasimende ukuthi abhale izibusiso.
Ngenxa yalokho, bathole isikhundla esiphezulu emakethe yabo eyingqayizivele ngenzuzo edlula u-40%.
Izinkampani ezinkulu azilokothi ziyithinte ngoba "inzima kakhulu".
Lena yindlela amaqembu amancane aphila ngayo.
Isiphetho: Mncane kodwa unamandlaIfilosofi
Umongo webhizinisi awukho mayelana nokuthi ubani omkhulu kunabo bonke, kodwa mayelana nokuthi ubani osinda isikhathi eside kunabo bonke futhi ophila ngokunethezeka.
Izinkampani ezinkulu zidla inyama ngoba zidinga ukudla inyama ukuze zizizwe zisuthi.
Usemncane, ngakho udla inyama phakathi kwamathambo.
Nakuba ihlukene phakathi, akekho ozoyilwela, futhi awudingi ukugcina iqembu elikhulu lokuphatha.
Ekugcineni, inzuzo yakho yonke ingase ibe phezulu kuneyomqondisi enkampanini enkulu.
Njengoba i-Art of War kaSun Tzu isho: "Gwema amandla esitha futhi uhlasele ubuthakathaka baso; zivumelanise nesimo sesitha futhi uzuze ukunqoba."
Ukunqoba kweqembu elincane kuyincazelo yesimanje yalokhu kuhlakanipha.
Ukuncintisana kwangempela akukhona ngamandla amakhulu ngokumelene neziqhwaga, kodwa ukusebenzisa ukuhlakanipha ukuthola indawo yakho.
Ikusasa lamaqembu amancane e-commerce alikho ekulingisisweni, kodwa ekuqambeni.
Yiba nesibindi ngokwanele sokuba "ongewona owejwayelekile," "ogxile ekusizeni," futhi ube ngumdlali oguquguqukayo.
Ezweni lebhizinisi, ukuguquguquka kwamandla, ukuhlukaniswa kwabantu kuyimsele, kanti inkonzo iyinkemba yenkosi.
Phakamisa
Hlola umkhiqizo wakho.
Thola lawo mamodeli ajwayelekile ancintisana ngqo nama-giants futhi anciphise kancane kancane ukutholakala kwawo.
Ngesikhathi esifanayo, thola iphuzu elilodwa noma amabili abuhlungu lawo ma-giants athola ukuthi ayakhathaza noma awakhangi, bese utshala imali eningi ezinkonzweni nasemsebenzini kuwo.
Uma uthola inzuzo ephezulu ngaleso sikhathi, ungachuma nakakhulu ngaphansi kwesithunzi seziqhwaga.
Ngethemba ukuthi isihloko esithi "Ithimba Lezentengiselwano Ezincane Lingancintisana Kanjani Nezinkampani Ezinkulu? Ukwembula Amasu Amathathu Ayinhloko Okudlula Ama-Giants," esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ), sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-33910.html