What is the AliExpress store scoring mechanism?How can I improve my AliExpress rating?

Opening a store on AliExpress is more than just selling items.

To gain more exposure, you need to understand the store scoring mechanism.

Only by understanding what the scoring mechanism is, can you be more familiar with the store andE-commercefull operation of the platform.

For better linking, let's discuss it below.

How can I improve my AliExpress store rating?

1. Seller's comprehensive service rating

2. Seller service level evaluation

3. Scores for product description, seller communication and logistics services respectively

AliExpress store scoring criteria

1. Seller Service Level

Bad experience rate: The proportion of bad experience orders in the total amount of all assessed orders.The seller service is divided into four grades: excellent, good, pass and fail. The evaluation period is 90 days. The order status of the past 3 months is evaluated on the last day of each month, and the rating results are updated before the 3rd of each month.

2. Bad experience order

Buyers give medium and bad reviews

Low to medium score: product description <= 3 stars, seller communication <= 3 stars, logistics service <= 3 stars.

3. Bad buyer experience

If the transaction is not sold, the arbitration will be filed, and the dispute will not be responded to within five days.

There will be various score performances in the use of stores: points, daily service points, deductions for violations, category index points, etc.For sellers, it’s all about exposure, it’s all about ranking.And any product in the store must be linked to the daily service score when evaluating the ranking.

The core of doing a good job in daily service points is to do a good job in the service of each product, that is, to do a good job in the service of each order.

Good service equals good logistics + enthusiastic customer service + package marketing.Good logistics is not absolutely good, just look at the most suitable, enthusiastic customer service, communicate with customers more, and care about customer service in every important order link, which will greatly improve the purchase rate of old customers, package marketing, you can consider sending some small gifts, If these three aspects are done well, disputes will be reduced, and operations will be like a duck to water.

Therefore, if you want to improve the score of a store, you must understand its scoring basis, and then make corresponding improvements according to the basis of the score, so as to improve the score in a targeted manner, because only with a high score can you have the opportunity to appear in the store. In the previous position, more buyers will see the product, so the probability of selling it will be greater.

Therefore, this is why old merchants are eager to understand the store's scoring standards. In many cases, the first step is not to sell products, but to be familiar with the platform first.

AliExpress’s store rating mechanism is actually similar toTaobaoStores are relatively similar, that is, comprehensive ratings, service ratings, product ratings and logistics ratings, that is, if you satisfy buyers, your ratings will naturally be higher. In fact, it is not difficult to improve your ratings, as long as you do the above A few points, relatively easy to get high scores.