How is the commission for e-commerce operation calculated?What is the general proportion of assistant salary commission scheme?

Many big sellers will encounter this situation,Internet marketingThe operation got a good product, and then the performance skyrocketed, but in fact, the network marketing operation level was not good, and he became very proud and unwilling to improve.

What to do in this situation?

E-commerceThe operation cannot use the commission system

First of all, as an e-commerce seller, you must know that the operation must not use the commission system, and it will definitely be troublesome in the future.

In fact, the biggest trouble is not now, but laterSEOAfter traffic declines and performance deteriorates, operational incentives become more troublesome.And if the operation is not good, they will complain that it is a problem with the product, and they are not willing to challenge difficult things...

So what should I do?

Replacing the e-commerce commission system with the performance system (OKR)

How is the commission for e-commerce operation calculated?What is the general proportion of assistant salary commission scheme?

  • The core is to replace the commission system with the performance system (OKR).
  • Every month, the operation takes out the target, and then matches the appropriate bonus according to the target, so as to motivate the operation to truly guide the store in a good direction.
  • This goal may not necessarily be sales, but may also be conversion rates, profit margins, etc., and let the operation do things that are truly valuable to the store's development.

In the early days of many e-commerce merchants,Web PromotionThe aspect was handed over to the operation, and the profit was distributed to the operation. At the beginning, the effect was really good, and the enthusiasm was very good, and it was often shared with others to share the profit of the operation.

However, the later effect is getting worse and worse, because the operation will be used to choosing the easy to do, and the difficult business will be shied away, and it does not mean that the profit is related to you, you must work hard, and most people are more lazy.

Later, the operation thought that he was the boss and could not control it later.

In the end, the business became more and more difficult, and the operation thought it was the boss's problem, so they all ran away and went out to find easy business.

How is the commission for e-commerce operation calculated?What is the general ratio?

So now those who manage dozens of operations do not give commissions or profits, but directly give them all in one step.

Many invested companies have also begun to accept this method one by one. Now the ability of operations and assistants is getting stronger and stronger, there are more and more people, and the effect is getting better and better.

What does it mean that the commission for e-commerce operation is given to the whole?

  • It is about how much the commission can get, so let’s basically finish this number first.

Many sellers set wages for operations, always inTangledDo I have a fixed commission of 1% or 1.5%?Or is it based on sales commission or profit commission?

In fact, these ideas are all wrong. Employees don't care if you are 1% or 1.5%. What they care about is how much money they get?

  1. Therefore, it is very simple to determine the salary of employees, that is, directly ask the employee how much money do you want?
  2. Then make a plan for him (time + performance + effort level);
  3. Just let him get the money (part of the base salary, part of it through performance).
  • It is the responsibility of the entrepreneur to let outstanding employees get their ideal income.

ask:Do it well or do it well, do you get the same amount of money?

  • It can be understood this way: because the boss and you have negotiated your ideal salary in advance, there is generally no fishing behavior during the work process.
  • Because the salary is his ideal and satisfactory salary, who would be lazy to fish?
  • Under such circumstances, it is rare to fail to do well, except for those with particularly poor self-discipline.

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