How to price AliExpress products reasonably?AliExpress product pricing considerations

After successfully opening a store on AliExpress, merchants have to price the goods, but this problem is often a difficult problem for many merchants.

If the price is set high or set low, it is not good to make money.

So how do you properly price AliExpress products?Next, we will explain this to you.

1. Find out the pricing formula

Cost + expected profit = price. This method is the simplest and crudest AliExpress pricing formula. It masters the cost of its own products and gives a profit margin within a reasonable range. The final result is pricing, and profit suggestions are controlled. At around 30%, you can set aside the profit of doing activities for yourself

2. Refer to the price of peers or similar products

If you see similar products or peer sellers on the platform, you can refer to their pricing.A little less on the basis of their pricing, the gap should not be too large, on the one hand, it will reduce their own profits, on the other hand, it will lead to more intense price competition on the platform, and they will be implicated.

What should I pay attention to when pricing AliExpress products?

1. The profit should not be too low, 30%-50% of the profit, leave room for the price of promotional activities,drainageAppropriately reduced.

2. Refer to the prices of peer products, but do not fight price wars with low-priced peers. The purpose of referring to peer prices is to understand the market situation and prevent blind pricing from causing too high or too low prices.Pricing is based on guaranteed profits.

3. Serious pricing, don't be careless. There are many sellers who fill in the wrong product price because of carelessness. Some sellers and friends choose "package sale" in the sales method column of product packaging information. When filling in the product price, Mistaken LOT as PIECE, but filled in the unit price of 1 product.As a result, the actual product unit price that buyers see has shrunk significantly.

4. Merchants must pay attention to the currency unit.Otherwise, it was originally a product of 200 RMB, and the actual product price displayed in the end became 200 US dollars a piece.Such product prices will definitely scare consumers away.

Merchants who do not know how to set prices can refer to the above methods to set prices. Such pricing will definitely not make you lose money. In addition, when pricing, merchants must be serious and consider the details, and the details cannot be defeated. Finally, I hope This article can help everyone!