How to keep old customers in sales?Wechat business understands customers and retains new and old customers

A netizen who works in sales asked, " How can WeChat sellers retain customers?"

Customers do not rely on retention, but rely on continuous demand.

Find products with high repurchase rate to retain customers

First choose products, use products to retain customers, and try to find products with a high repurchase rate, such as consumables (daily chemicals, beauty, fresh food, agricultural and sideline products), and cost-effective clothing.

The Wuchang rice that some people like to eat has always been bought from the Wechat business and cannot be bought anywhere else.

Secondly, quality, don't sell leeks, it's a one-time sale, don't sell cheap bad goods, even if you give bad goods for free, customers will hate you.It's okay to be a little more expensive, but the quality must be full of praise from customers.

Third, there are more categories, and many micro-businesses sell a single product.If a customer buys it once, even if he is satisfied, he will not buy it again immediately, but if you have a lot of categories and he just needs it, he will continue to patronize it.

Don't look down on making small money

The same applies to e-commerce .

E-commerce operators with years of experience looked down on Douyin live streaming until their boss showed off daily sales of 100,000, which spurred them to try it out.

There is also micro-business, which is a discriminated profession (many people look down on micro-businesses selling fake goods with three IQ taxes).

However, the copywriting and photography skills of micro-business owners who sell department store goods are top-notch. Now, many of them are doing online marketing and promotion on Weibo, Douyin, and Xiaohongshu , and they are doing very well.

Most people look down on small money, and can't make big money.

So remember this: when you're working hard to earn a little money, and the people around you think you're low-class, ignore them. Actually, they're the low-class ones.

• No matter how small the business is, it contains business thinking and underlying logic. When you have accumulated experience and are ready to take off, they are still novices.
• The last paragraph is dedicated to those who have been continuing to learn and share.