Benchmarking first-class operation and second-class operation: Elements of striving to create a business operation atmosphere

for doingTaobaoIn terms of search, if a peer calls you, for example, with monthly sales of 3000 orders, you can expect to use the exact same TaobaoSEOStrategy, also hit, is almost impossible (three or five times the investment is possible).

• Unless you can innovate, and this innovation is recognized by the market.
• TaobaoE-commerceThe difficulty is that all the methods are basically useless once used, and new sellers have to innovate.
• That is, if you learn Taobao operation, yourInternet marketingThe more tricks you have, the higher your success rate.

I have seen many network marketing operations of e-commerce companies, most of them can only perform someWeb Promotionlocal work.

?The difference between first-class operation and second-class operation

For example, the boss asks to optimize the conversion rate, and this kind of network marketing operation knows how to optimize.

The boss gave way to the Taobao through train, and he knew how to drive it. The boss asked Taobao customers to find them, and he knew how to find them...

However, in such network marketing operations, many do not know "how to analyze" and "how to make decisions":

• Now is the time to improve the picture?
• Or drive through Taobao?
• Or optimize the user experience?

Which is the most important?

• This is the difference between first-class operation and second-class operation.
• Use this standard to see if you are a first-class operation?

?Benchmark first-class operation

First-class operations, knowing what problems are currently in place, and improving 20% ​​of the key points can often solve 80% of the problems.

For Taobao e-commerce companies, first-class operations should master supply chain, management and familiarity with industry product-side strategies.

• And do not understand the essence of network marketing operations, do not understand the key points.
• For example, if the product is half as bad as your opponent, you just try to optimize word of mouth, describe and promote it.
• to talk to industry leadersPositioningPK, that is blind.

? Elements of efforts to create a business operating atmosphere

The e-commerce team needs to strive to create the elements of a business operation atmosphere:

First, create a good atmosphere for pleasant first-class operations?

Anyone likes to work in a relaxed and pleasant environment, such an operational work environment will make them more productive and willing to work.

The so-called "happy work" is a state of mind.

• First, let employees have a sense of pride and honor when they work in the company.
• For example, it is very respectable to have such a job in a company in this industry.
• Competitive salaries and even basic things like a nice and comfortable office environment are something to be proud of.
• See work as an honor, employees will not underestimate their work, no matter how high or low, he will see work asLifea part of.
• This way, no matter what the job is, employees will do their best to do the job well.
• Employees regard their work as a glory, and they have the motivation to work, that is, "spiritual centripetal force".

Second, make employees feel a sense of accomplishment?

• He is willing to do the work.
• For example, when he does this job, he will be recognized by society, company, colleagues, and even his friends and family.
• For example, he can get good learning and training, so that employees have some responsibility and dare to face different things.

Third, should the company create a sense of belonging?

This is to make employees have emotional sustenance for this enterprise.