How does Taobao improve click-through rate and conversion rate?The relationship between page click rate and conversion rate

E-commerceOperations emphasize a concept:

• either doTaobao,still isSEO, we all know that the CTR conversion rate is important;
• However, 70% of the click-through rate and conversion rate of our products are not in ourselves, but in the market!
• We can only change 30%!

For example, there are three good products in the market, we are entering the market now, and customers choose one of the four, so it is easy to choose us.

However, if there are 30 good products on the market, and there are three or five products that customers like, the probability of being able to choose us is very low.

No matter how good we do it, the click-through rate and conversion rate will not be high.

How does Taobao improve click-through rate and conversion rate?

If you want to increase your click-through rate and conversion rate, look at your competitors.

How to increase the click-through rate of Taobao's main image?

Is there any way to quickly increase the click-through rate of Taobao's main image?

In fact, the click-through rate of Taobao's store owner map is not achieved overnight.

Improving the click-through rate of the main image of Taobao stores requires continuous testing and long-term maintenance.

How to improve the conversion rate of Taobao store?

Introduce detailed images that will attract buyers

The detailed page directly affects the consumer's final judgment on the product.

A good detail page can increase the purchase rate of customers.

To be a product detail page, you must have a solid understanding of the product:

• Analyze the features and selling points of the product and detail the content of the detail page.

Then it needs to be typeset according to the buyer's browsing habits.

• Usually, the first screen is to lead the collection to follow.
• The next step is the introduction of styles, the description of the scope of application, the detailed display of product quality and practical function scenarios, and some concise and powerful words.
• It not only highlights the quality and product details that buyers care about most, but also demonstrates the practicality of the product.
• The combination of images and text eliminates buyers’ doubts about the product and can effectively increase the conversion rate.

meet user needs as much as possible

In conversion, we recommend that users put forward any needs, and they can be satisfied, and all paid traffic will go to the buyer.

If 10 customers come and make 5 deals, the other 5 buyers may worry about whether the price can be good, whether there are gifts or gifts, etc.

Even if a single order loses, even if there is no gift, we will do it.

While this one is a loss, other orders are usually profitable, so it's worth increasing conversions.

This is one that many sellers ignoreInternet marketingskill.

In fact, in a business, a small loss is a loss, and a big loss is a profit!

As long as the store is functioning well, analyze SEO marketing data and provide the store with betterWeb Promotiondirection, I believe everyone can succeed!

Finally, share some tips for quick online store opening:

1) Breaking new products is important, you can use socialsoftwareTo share, at least one digit order;

2) If your product has obvious off-peak season attributes, please prepare in advance;

3) Catch the content that the user first saw at a glance, such as: product main image, style, title, price, sales, etc., golden two seconds