How to do the thinking and practice of category planning innovation?List common category strategies

is having aE-commercePeople mentioned that they now attach importance to category thinking, and now I will share with you about category thinking.

In the same way, this article is too in-depth and difficult to understand, so let's try to make it simple.

How to do category planning?

Generally, an e-commerce company grows to 50 people, relying onInternet marketing.

Going up, you need category thinking and management skills, and category thinking and management complement each other.

The bigger the company, the more the boss will understand that his success is only because he chose a good category and entered this category at the right time.

The others are actually secondary.

Therefore, our success or failure is related to this category cycle.

The thinking and practice of category innovation

For example, if this category is only popular for one or two years, then the company will collapse very quickly.

If this category has been popular for 10 consecutive years, the boss will have the opportunity to use variousWeb Promotionway, such as:Community Marketing,email marketing,Wechat marketing,new mediaWait... so that you can continue to make big money.

Category innovation thinking and practical methods are to find this kind of industry that can continue to make big money, especially "sustained".

Because if a business is only booming for a year or two, youSEOThe team can't support it, and naturally it can't continue to expand.

• Using this logic to analyze Handu Yishe, before Thad, Hallyu was popular in China for ten years, and these 10 years were the golden period of Handu Yishe.
• The online marketing operation of Handu Yishe is naturally strong, but the category power behind it cannot be ignored.
• The bigger the business, the more you will see the potential energy behind it, so that you don't have to work so hard, you can also reap bigger business than others.

List common category strategies

have aSmall tradefriend:

• Douchai pet food, which started to enter pet food in 2014, also captured the rapid growth of pet food in the past five years.
• If you want to do well in the e-commerce industry for a long time, you must see these trends, and finally follow the trend and make your business bigger and bigger.
• And 99% of sellers, if they don't have this kind of thinking, will do what to make money... They can only make hard money, but they can't make the most money.

He uses a similar category strategy below ▼

What we are talking about is to have category thinking from the selection of productsdrainageQuantity, to judge the category cycle and dividends, and do not do categories that do not continue and grow;

However, many people have no chance to choose from ready-made categories. This ready-made category can also have category thinking to extend the cycle and increase profits;

Therefore, category thinking is basically the strategic thinking of e-commerce companies.

Let category strategy trends empower individuals

Friends who work in pet stores say that Dou Chai's food is good in China, otherwise it would not be possible to make it.

For example, Wang Shi, who has done a lot of business in the early stage, finally chose the most profitable business - real estate.

The trend is greater than the effort, this saying is never out of date.

Chen WeiliangI have been pursuing 2 abilities all my life:

1. The ability to accurately and accurately analyze trends;
2. The ability to seize trending opportunities.

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• Maybe let’s expand a bit and write growth articles?