How to increase conversion rate?Details page copy template with a conversion rate of over 85%

What if the conversion rate is too low?

Just use this set of detail pages with a conversion rate of over 85%CopywritingTemplate" to help you increase your conversion rate!

Internet marketingJust科学throughWeb Promotionand publicity to promote the sale of products or services.

E-commerceThe core of the directional traffic is to obtain directional traffic from search engines. It is best to build your own website, so as to have "autonomy".

• NewbieBuilding websiteIt is recommended to study "WordPress website building tutorial》.
• this is a very nicePublic account promotionmethod.

when your WordPresswebsite hasSEOdirected traffic, butE-commerceThe product conversion rate is low, it is very likely that there is a problem with the copywriting...

How to write high-converting copy?

This article summarizes and shares this:"Details page copy template with a conversion rate of over 85%".

Copywriting details page basic template

1. Title (attractive) 40%
2. Topic guidance (arousing purchase thoughts) 10%
3. Suitable for the crowd (improve the sense of substitution) 5%
4. Lecturer introduction & celebrity recommendation & user evaluation (creating user trust) 20%
5. Course points (improve professionalism) 5%
6. Gain after study (excluding user doubts) 5%
7. Guided payment steps (creating a sense of urgency and value for money)) 10%
8. Frequently Asked Questions (FAQs) for the course (creating a chain of close relationships with users) 5%

Before writing your copy, ask yourself the following questions:

Who will see this copy I wrote?

Why do they want to learn?What is the purpose?

What do they expect from the course?

Are they price sensitive?

Why do they have to choose me and not the other?

……

1. Write a title (traffic entry)

• Do not pile up keywords, otherwise it will be ineffective.

21-dimensional keyword combination ▼

• Learning cost, learning volume, learning effect, money, comparison, numbers, urgency, sense of honor, just need, suspense, plot, scene, hot spot, star, chicken blood, benefit, golden sentence.

"How to use 1 hour to enter the field of unfamiliar knowledge"

• Learning cost (1 hour) + learning effect (entering the field of unfamiliar knowledge) + creating suspense (questioning)▼

"Learn to "speak" like this and decide what you will look like in the next 2 years"

• Amount of study (speaking) + benefits (determining what the next 2 years will look like) ▼

The following are the 107 most attractive WeChat titles, click to view ▼

What kind of article title catches your eye the most? 107 Most Attractive WeChat Titles

What kind of article title catches your eye the most? 107 Most Attractive WeChat Titles In the online marketing course, it is mentioned that the importance of copywriting titles accounts for 80% of the articles, so if you want to do a good job in WeChat marketing, write the most eye-catching WeChat article titles, you must……

Second, arouse the idea of ​​buying

Ask yourself:Why should users buy your course?

• Can solve current and future problems.

SCQA Architecture

Thinking: How to use copywriting to let users know that if you don’t buy it, you will lose money?

Answer: Use the SCQA framework to write closing copy.

SCQA Architecture:Situation, Complication, Question, Answer▼

1. Situation Description:"Wake up early and want to go out beautifully, but I can't pull up my pants" (closer to users)
2. Then create conflict:"Missed a supervisor position because of a bad image";
3. Then ask questions:"I must lose weight, just in what way";
4. Finally the solution is given:"That's right, it's the class brought by Mr. Cod."

Many popular courses use the "SCQA framework" method to awaken the idea of ​​​​purchase.

The following is an example of "Details Page Copywriting with a Conversion Rate Over 85%" in the field of "fitness/weight loss" ▼

"Have you ever had an experience like mine?
I got up in the morning and was about to dress up and go out, but I found that my favorite skirt last year could not be chained, so let's change to casual jeans, but it turned into a tight fit and wanted to cry. .
Last week, I competed with Xiao Min, who joined the same period, for a supervisor. They were equally strong, but eventually missed out on the supervisor position. I lost because of my "bad image" and looked at my "slightly fat" figure, but my parents gave me my genes. Yes, I am helpless too.
When traveling by the sea, my girlfriends all wore carefully selected bikini swimsuits, but I was wrapped tightly, for fear that the extra flesh would accidentally run out.
Every time, there are thousands of lovely herbivores galloping in my heart, shouting furiously, I must lose weight!
just,
dieting?Say goodbye to food, kill me.
sports?I've been working overtime a lot lately, and I don't have time.
Weight loss pills?Will it hurt the body?
Liposuction?I am afraid of death. . .
...........
In the past, losing weight was difficult for me, and I had to give up myself at one point.It wasn't until I met her that everything started to change.
The cod teacher who lost 3 pounds in 50 months told me: "I can help you lose weight and become beautiful easily, and you can eat enough for 3 meals."
Seeing this, you will definitely think that I am a liar, but Mr. Sturgeon's method is so magical, let me tell you one by one.
Who is Teacher Cod? "

XNUMX. Create user trust

The user's idea of ​​purchasing is awakened, but at this time the user is still suspicious: "You said you can solve my problem, but why should I believe you?"

The following two aspects can most effectively prove that your course is credible:

1. the quality of the course itself;
2. Relevant approvals and user evaluations.

1) Course quality:

However, once you are rightWechat marketingCourse products, with enough confidence, you must fully display them ▼

"How many hours did the course development experience",
"How many iterations have been in the past",
"How many famousSmall tradepersonParticipate in curriculum development”
"The reason for the curriculum"
"What level can you reach after completing the community course?"

• These are all questions about the quality of WeChat marketing courses, and you need to make reasonable explanations on the course details page.

• If there is only a simple introduction to the course itself, it is inevitable to boast.
• At this time, the relevant recognition is particularly important.
• It demonstrates the quality of the course from a more objective point of view.

Areas to dig deeper include:Lecturer introduction, celebrity endorsement, user evaluation, etc..

• One might ask if I am sellingnew mediaRunning a course, the lecturer is neither a top expert nor a celebrity support, what should I do?
• This is the case with over 80% of courses on the market.
• In addition to using operational methods to increase user praise for courses, existing user reviews can be used to shape value.

2) User evaluation:

Use existing user reviews ▼

• Similar to this language, users with real avatars can greatly increase the credibility of the course and reduce user concerns.

XNUMX. Facilitate purchases through analogies and limited-time events

• The user sees this, congratulations that the user is 90% willing to place an order.

At this time, if you just add this sentence at the end of the detail page, for example:

"This course is limited to registration only, first come first served"
"Course super discount, do not buy regret for a year"
"Investing in yourself is the best value added"

• These innocuous promotional copy, then the copy in front of you is written in vain!

Ways to Increase Conversion Rates

Compare the price of the course with the price of common products:

"You spend 39 yuan to drink a cup of tea, and you only gain calories and fat.

Why don't you come here to listen to 8 lessons and give your brain a snack" ▼

"On average 19 yuan a day, which is the money for a breakfast

Persist for 21 days, you can exchange for a chance to change your life"▼ 

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what does analogy mean?

• Analogy is a form of reasoning.
• By comparing the similarity in some aspects of two different things, infer that they may also be similar in other aspects.

Whether your course is 39 or 399, you need to create an "acceleration channel" at the end of the details page so that users can quickly complete the purchase.

At this time, you need to compare the price of the course with the product that the user is familiar withmake a price comparison, allowing users to quickly establish price perception, it feels very cost-effective!

For example:

• "1 class = 1 cup of milk tea"
• “For the price of one breakfast a day”
• "One less movie to watch"

How to calculate conversion rate?E-commerce order conversion rate formula calculation method, please see the following tutorial ▼

What does conversion rate mean?How to calculate the conversion rate formula of e-commerce orders?

What does conversion rate mean?The conversion rate in internet marketing refers to the ratio of the number of conversions completed to the total number of clicks on the promoted content during a statistical period.Conversion rates are at the heart of a website’s ultimate profitability.Improve website conversion rate, is website...

Conclusion

What does marketing mean?What is the core essence of marketing?

1. The core of marketing is to provide value and create profits according to customer needs.
2. The ultimate goal of marketing is to make people buy.
3. Marketing is all about satisfying customer needs profitably.
4. Improving the conversion rate of course detail pages is a long-term optimization process, 85% today may drop to 50% tomorrow…
5. Monitor the data every day, modify the layout of the details page, display method, key points, etc. according to user needs and market changes...

please remember:The only constant is change!

• Especially in this fast-changing Internet age.