How to do brand planning?What are the main contents of brand planning and positioning

This article shares some brand planningPositioningsegment.

When planning the brand, the product positioning is fine, and it is easy to create a big hit:

• If the product positioning is fine, the conversion rate will be high, but the scale will be small.
• If the product positioning is wide, the scale will be large, but the conversion rate will be low.

someWeb PromotionIn operation, it is easy to be unaccustomed to positioning finely on this issue.

Even if reminded again and again, make pictures, writeCopywritingAt the time, the positioning is easy to be very wide.

• For example, a product positioned as "large capacity" is only sold to buyers who are most concerned about capacity.
• First of all, of course, highlight how large capacity, and then talk about other features.
• But someInternet marketingOperators still want to explain all the product features clearly, hoping to sell to more people.

To do network marketing operations, you must first understand the brand segmentation positioning clearly.

How to carry out brand planning?

Brand planning can turn marketing into multiplication.

• Product planning is an addition to marketing, and brand planning can make marketing a multiplication.
• Product planning is for brand planning services.
• When doing product planning, include brand planning ideas, and form a brand system;
• Then, repeat this kind of product planning, and the effect of brand planning will arrive.

It's a bit confusing, let's give an example!

Examples of brand planning

When Dyson was making a single vacuum cleaner, it was product planning;

• When Dyson makes vacuum cleaners, air purifiers, humidifiers, hair dryers, etc., it is a brand system.
• This series of products constitutes the user's brand awareness of Dyson.
• Then Dyson insists on this product planning, and his brand will continue to increase in value.

E-commerceThe commonality of brand planning big hits

An e-commerce company achieves sales of XNUMX million a year through network marketing.

Investors have been investing for nearly a year, and they have been learning about its business this year, and have also put forward some suggestions, but the brand planning and positioning suggestions shared in this article are the most critical.

This company makes household products, and its core competitiveness is product development.

The boss develops dozens of innovative small products every year, and he likes to think about innovative small products.

• The gross profit margin of the product is not bad.
• But the company's big hits are relatively few.
• The inventory pressure is a bit large, and the net profit margin is low.

How to do good product development analysis?

• We give the boss a goal and focus on developing only one product each month.
• But for this new product, make sure to type a keyword precisely:
• this keywordSEOThe search volume is large, but the peers are weak.

Only by doing this for brand planning and positioning, the new products developed will easily become popular.

After his analysis, he told us: This is really the commonality of all the big hits they have made in the past!

• Positioning is fundamental, and it is the same as being a person, doing things, and doing business.
• It's right, like a fish in water;
• Set aside, unable to move an inch.