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E-commerceThe core of the directional traffic -SEO(Search Engine Optimization).
- This is also the secret of Alibaba's success.
- Therefore, SEO is also the most effectiveInternet marketingOne of the methods.
Why do SEOs need to mine long tail keywords?
Stemming: Narrowing Down and Identifying Keywords
Since it is done with SEOWeb Promotion, the first is to mine a large number of long-tail keywords.
So, how do we use webmaster tools to mine long-tail keywords for Baidu related searches?
- First of all, we need to determine the keywords we need to do, that is, the "roots" that users will search for.
- At this point, you should analyze from the perspective of user needs.
- Ask yourself: If I were a user, what keywords would I search for in Baidu?
You can list some target word roots.
However, these are definitely not comprehensive enough, what should I do?
What are the ways to mine long tail keywords?
The following summarizes the three methods of mining long-tail keywords:
- Webmaster Tools Mining and Querying Long Tail Keywords
- Baidu search drop-down box query
- Related searches at the end of search results
Method 1: Mining and querying long-tail keywords with webmaster tools
The following is how to use webmaster tools to query long tail words.
Please visit the following Webmaster Tools website first, and search for long tail words▼
Then, use Baidu Keyword Mining Tool▼
- Enter a root word, such as:software.
- You can find a large number of keywords that you can think of and can't imagine.
Where are the opportunities for SEO?
Chen WeiliangReply:SEO opportunities lie in long tail keywords.
- Long tail keywords, referred to as "long tail words".
- An excellent SEO opportunity is to optimize a large number of long tail words.
- Very competitive root types, such as:lose weight,Skincare, Such keywords are not easy to optimize.
We can optimize a large number of long-tail keywords with very low competition:
- Features of long tail words:It is a very long keyword, and the conversion rate is also very high.
- How to write long-tail titles:Combine multiple keywords to form short sentences.
- Examples of long tail titles:What weight loss products are effective for stubborn obesity?
Method 2: Baidu search box drop-down query
Baidu search drop-down box, also known as Baidu recommended words.
Baidu drop-down search box, when you search for any keyword in Baidu, the search engine will recommend many related keywords with high search volume ▼
Method 3: Related searches at the bottom of the search engine
When you search for a keyword, a series of related search recommendations will appear at the bottom of the search engine.
If you click on one of these to go to a new page, there will still be a series of "related searches" suggestions.
So repeated many times, basically all long tail keywords can be covered ▼
- a lot ofCopywritingEditors, writing article titles, are all brainstorming.
- The title of the article written by patting your head like this does not conform to SEO at all.
- There is no way to get traffic from search engines...
So, how to use the long-tail words excavated by Baidu's "related searches" to write the title of the article in line with SEO?
Chen WeiliangHere is an example of how to write the SEO title of this article.
Step 1:Through Baidu related searches, the following long-tail keywords were excavated and screened ▼
- Website Keyword Mining Tool
- Keyword Mining Methods
- Word digging tool for webmasters
- Use of Keyword Mining Tools
- Keyword Mining Webmaster
- How to mine keywords
- related word mining
- Related Keyword Mining
- Long tail keyword query
- What is the way to mine keywords
Step 2:Combine these long-tail words excavated from Baidu related searches with "word segmentation technology" to form a phrase▼
Please refer to the SEO title written in this article:How to mine Baidu related keywords?How to use webmaster tools to query long tail keywords
- Since the long-tail word "what is the way to mine keywords" is too long, the h2 tag is used as the subtitle in the article directory.
- Chen WeiliangMany article titles of blogs are SEO article titles written in this way, and this layout obtains a lot of SEO long-tail keyword traffic.
- Chen WeiliangThe standard for blog article titles is no more than 25 Chinese characters (50 characters).
- It is recommended that you modify the word length of the article title according to the article title standard of your own website (generally no more than 60 characters).
Step 3:Write and publish articles
Next, how to optimize these long-tail keywords, write articles that conform to SEO, and operate Baidu Baping to occupy the first page of Baidu search results?
The operation method of Baidu Baping marketing promotion, please click the following link to view ▼
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