How to tap customer needs?Analytical understanding and customer demand-oriented

How did the billionaire who started from scratch successfully tap customer needs?

(3 methods allow you to quickly understand user needs)

Do you need to go deep into the market to understand and tap customer needs?

What are customer needs?

Customer needs are the actual needs of customers, have a broad and deep understanding, and help companies make accurate decisions.

• Many big companies doWeb PromotionBefore, like to engage in onlinePublic account promotionthe questionnaire...
• Or, sending employees to the streets to do questionnaires, this method is quite unreliable...

The reason is very simple. Would you tell a stranger what you were thinking truthfully today?

even if you are not famousperson, When I want to say it, it is often out of face, and I will not tell the truth.

Mining customer demand cases

Shi Yuzhu is planning a Melatonin advertisementCopywritingAt the time, it took several months to investigate customers and visit customers.

Although the efficacy of Melatonin products is aimed at improving sleep quality for middle-aged and elderly people.

as usualInternet marketingPeople's thoughts:

• It must be focused on the performance of the product, and the magical effect of melatonin is blown away...

Oriented to customer needs

but,In the process of visiting customers, Shi Yuzhu learned that the real buyers of supplements for middle-aged and elderly people are actually the sons and daughters of the elderly.

Their core need is to express filial piety, so Shi Yuzhu takes the customer demand as the guide and puts the MelatoninPositioningFor gifts, it was an instant hit.

• From nothing to a billionaire, from a billionaire to nothing, and from nothing to a billionaire.
• So far, it seems that only Shi Yuzhu has managed to do it.
• His ups and downs show us what a giant is and what a legend is.
• From the giant Hanka to the giant building, from melatonin (melatonin) to the golden partner, Shi Yuzhu is a legendary entrepreneur in China.

Products that meet customer needs

• Product function: improve sleep quality
• Consumers: Seniors
• Buyer: young people
• Demand motivation: children give gifts, express filial piety

Is it surprising that Melatonin sells neither the product function nor to the people who consume it?

This shows thatE-commerceIt is critical that practitioners understand and meet customer needs, and be customer-oriented.

In fact, mostSmall tradecan not do wellWechat marketing, In many cases, it always focuses on product functions, rather than digging out the customer's demand motivation.

How to understand customer needs?

In fact, in the process of starting a business, the pain points of users refer to the problems of users:

• The problems users encounter, the problems that plague them.
• The most common questions users ask are their pain points.

such as,new mediaOperations can ask users:

• Excuse me, do you have any problems in xxx at present?
• What are the top 3 problems that bother you the most?
• Say it, maybe I can help you find a solution?

3 Ways to Analyze Customer Needs

Analyze, mine and understand customer needs,Chen Weiliang3 methods are summarized here:

1. Analyze customer needs by observing user behavior.
2. Discover customer needs by listening to customer conversations.
3. Understand customer needs by asking them questions.

Here are more articles about WeChat marketing:

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