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How did the billionaire who started from scratch successfully tap customer needs?
(3 methods allow you to quickly understand user needs)
Do you need to go deep into the market to understand and tap customer needs?
What are customer needs?
Customer needs are the actual needs of customers, have a broad and deep understanding, and help companies make accurate decisions.
- Many big companies doWeb PromotionBefore, like to engage in onlinePublic account promotionthe questionnaire...
- Or, sending employees to the streets to do questionnaires, this method is quite unreliable...
The reason is very simple. Would you tell a stranger what you were thinking truthfully today?
Even if you're not a famous person , you often won't tell the truth because you're too proud to speak.
Mining customer demand cases
When Shi Yuzhu was planning the advertising copy for Brain Gold , he spent several months investigating and visiting clients.
Although the efficacy of Melatonin products is aimed at improving sleep quality for middle-aged and elderly people.
According to the thinking of ordinary online marketers :
- It must be focused on the performance of the product, and the magical effect of melatonin is blown away...
Oriented to customer needs
However, during his visits to customers, Shi Yuzhu learned that the real buyers of supplements for middle-aged and elderly people were actually their children.
Their core need is to express filial piety , so Shi Yuzhu positioned Brain Gold as a gift based on customer needs , which led to its instant success.
- From nothing to a billionaire, from a billionaire to nothing, and from nothing to a billionaire.
- So far, it seems that only Shi Yuzhu has managed to do it.
- His ups and downs show us what a giant is and what a legend is.
- From the giant Hanka to the giant building, from melatonin (melatonin) to the golden partner, Shi Yuzhu is a legendary entrepreneur in China.
Products that meet customer needs
- Product function: improve sleep quality
- Consumers: Seniors
- Buyer: young people
- Demand motivation: children give gifts, express filial piety
Is it surprising that Melatonin sells neither the product function nor to the people who consume it?
This demonstrates that it is crucial for e-commerce practitioners to understand and meet customer needs, and to be customer-demand oriented.
In reality, most micro-business owners fail at WeChat marketing because they often focus on product features rather than exploring customer needs and motivations.
How to understand customer needs?
In fact, in the process of starting a business, the pain points of users refer to the problems of users:
- The problems users encounter, the problems that plague them.
- The most common questions users ask are their pain points.
For example, new media operators can ask users the following questions:
- Excuse me, do you have any problems in xxx at present?
- What are the top 3 problems that bother you the most?
- Say it, maybe I can help you find a solution?
3 Ways to Analyze Customer Needs
Chen Weiliang summarizes three methods for analyzing, uncovering, and understanding customer needs :
- Analyze customer needs by observing user behavior.
- Discover customer needs by listening to customer conversations.
- Understand customer needs by asking them questions.
Here are more articles about WeChat marketing:
Hopefully, the article "How to Uncover Customer Needs? Analyzing, Understanding, and Meeting Customer Needs" shared on Chen Weiliang's blog ( https://www.chenweiliang.com/ ) will be helpful to you.
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