Is Taobao customer promotion good?Analysis of the advantages and disadvantages of Taobao customer promotion

TaobaoCustomer promotion is a model based on transaction costs. Logically speaking, this promotion model is very good, and sellers and users do not have to spend money. However, in actual use, many Taobao sellers find that this is not the case. This method of promotion did not achieve the desired effect.So now many sellers are questioning this promotion method, so let’s discuss whether Taobao’s promotion is good or not.

Regarding the question of whether Taobao guest promotion is good or not, it is a matter of benevolent people and wise people. Some Taobao sellers think this promotion method is not good, but some sellers think it is the most effective promotion method.So I won't give you a conclusion here. Next, I will mainly analyze this kind of thing for you.Web PromotionThe advantages and disadvantages of the method are for your reference and judgment.

The advantages of Taobao customer promotion

1. It can indeed help our products accumulate good sales. Many people say that Taobao customer promotion is actually similar to the original Taobao brushing, but it is still relativelyTao KeThe commission is higher, but the quality of customers attracted by Taoke is also high, and the money spent is still worth it.

2. Taobaoke can also help us effectively increase the weight of product sales. Most sellers know that the sales of baby products have a weight of about 30%.Therefore, the accumulated sales of Taobao customers will increase the display words of the product.It even has the effect of boosting crowd labels and channel presentation.

3. The promotion of Taobao customers can effectively improve the conversion rate of products. This does not need to be explained.

4. Many sellers and users also use Taobao customer promotion to measure money and map, and the effect is also very good.

After understanding the advantages of Taobao customer promotion, what are the disadvantages of this promotion method?as follows:

Disadvantages of Taobao Guest Promotion

1. The impact of Taobao customer promotion on the store is not necessarily a good one, and it may also have a negative impact on the reduction of store traffic.Because the current Taobao customer group is very large, they still have a very large influence on the Taobao market. In essence, Taobao customers are helping the store to promote products, but he will have a very large impact on the entire Taobao traffic. Join Taobao The traffic search model of the sellers of the customer promotion activities will be greatly affected.May be high or low.This point needs to see how Taobao customers interpret it.

2. Since the number of people who are Taobao customers is still quite large, and the homogenization of products in the Taobao market is now serious, what if Taobao customers promote the same products?It will be that commodities with low prices will be profitable, the transaction rate will be higher, and relatively high-priced stores will be affected.It may not be effective in a short time, but these will be seen over time.This is really not cost-effective for well-built stores or brands.

3. The uncontrollability of sellers and users to the Tao customer group.Due to the uneven quality of Taobao customers, and compared with seller users, Taobao customers are definitely not as familiar with store products as sellers, so it may happen that the promotion of Taobao customersCopywritingOr the description is wrong, and this kind of promotion will inevitably have a bad impact on the store.Another is that Taobao customers may also assist your competitors, which will pose a big threat to sellers and users.

Today, I will summarize it here for you. After reading the above analysis, I believe that everyone has a relatively comprehensive understanding of the promotion channel of Taobao. The answer is, finally, what I want to say is that I personally think that Taobao guest promotion is an effective promotion channel worth using for sellers.