Cross-border e-commerce 0 basic novice seller AliExpress new store operation should prepare what?

How to start preparing for AliExpress's new store operation?

(1) Targeted industry analysis reports and store operation reports.

(2) Gradient classification of customers according to products.

(3) Agree with the overall decoration style of the AliExpress store and prepare the required copies of the artwork.

The basic construction of AliExpress store:

1. New productsPositioning

Refer to the benchmarking peers to find your own differentiated positioning.

2. Store decoration

(1) The layout of AliExpress stores is reasonable, including store recruitment, navigation bar, rotation map, product display area, etc. The decoration style is determined according to product characteristics and market conditions.

3. Optimize product information:

(1) Analyze and obtain product market data with accurate keywords.

(2) Detailed product description, title optimization and main drawing optimization.

(3) Developed freight mode, detailed page template, marketing template, etc.

4. AliExpress store activity settings

Such as coupons, discounts, full price reduction activities, supporting activities (Internet marketingThe operation team provides the store activity plan)

4-8 weeks: (according to product quantity)

5. New product testing

(Fair use of drive-thru and affiliate marketing)

(1) Through train: Under normal circumstances, when the number of products uploaded by the new store is less than 40-50, the through train can be opened without interrupting the optimization.drainageand testing (the operation team will give a detailed promotion plan on how and when the through train will be opened).

(2) Affiliate marketing: It is opened at the same time as the through train, and the commission ratio is set in a targeted manner, and the optimization is carried out according to the data performance.After 2-3 weeks of alliance promotion and direct train,

You can analyze products through data such as traffic, visitors, transactions, etc., to further determine the main products, and then focus on Op

(3) Internet celebrity evaluation: It depends on whether you have resource integration for off-site promotion, screen out high-quality products in the main consumer markets, and then buy products in our store, take pictures, and do actual high-quality evaluations, tests, and rapid improvement. Baby's natural search weights, and cooperate with platforms to form campaigns.

6. Product promotion:

XNUMX. After the product is uploaded, store opening activities and affiliate marketing will be carried out.Web Promotion.

XNUMX. Strengthen marketing methods such as email promotion, social daily promotion, and off-site promotion.

XNUMX. Analyze product selection based on store data and customer data.