What do standard and non-standard products mean?The difference between non-standard products and standard products of Taobao women's clothing

What are standardized products? Standardized products are those with clearly defined specifications and models. For example, Apple only sells iPhone 4, 4s, 5, and 5c models, and each model has different sub-models with 8GB, 16GB, and 32GB of storage.

What are non-standard products? They are products where there are no clear distinctions between different models . For example, a netizen from Hunan sells Hunan-style cured pork in a shop. How do you define a model? Spicy or not? From Xiangxi? From Loudi? Three years old? Two years old? These are not suitable for classification. It has no clear classification, that is, no specific model number.

Standard and non-standard English:Standard and non-standard products

What do standard and non-standard products mean?

So-called standard products

• It refers to products with similar styles and similar appearances, such as garbage bags, water cups, tables, mice, etc., each of which sells the same.
• Buyers do not need to browse a lot of treasures when buying such products. They can basically find the treasures they want by just looking at the top ones in the industry.

so-called non-standard products

• Just the opposite of the standard.
• Products with very different appearances, such as clothing, shoes, etc., take women's clothing as an example, there will be many styles such as long, short, woolen, cashmere, etc., which are non-standard products.

How to judge standard and non-standard products?

• Very easy way.
• it's youE-commerceplatform, such asTaobaoGo to search, if every product looks similar after searching for a keyword, it is a standard product, otherwise it is a non-standard product.

The difference between non-standard and standard products

In addition to the different definitions, the differences between the two are as follows:

Buyers have different attitudes and operational priorities when placing orders. Take the two products of mobile phone film and women's clothing as examples. One of them is a standard product and the other is a non-standard product.

What is the difference in behavior and attitude of the same buyer when purchasing two types of products?

When a buyer wants to buy a phone case, what is his focus?Is it material, effect, function?

The vast majority are not!

When a buyer is searching for mobile phone cases, he already has an answer to the question of this kind of product attribute, and he is more concerned about the matching degree of the mobile phone model!To find a matching model, will he browse dozens of products and compare them repeatedly?

In most cases, it is not, and the order is placed after basically browsing a few products, that is to say, the decision-making efficiency is very high.

Think again, how much are buyers willing to pay for this product? 8 yuan? 10 bucks?If I make a mobile phone case now, with exquisite craftsmanship and good quality, but at 30 yuan a piece, will he pay for it?I'm afraid not.

Also, the monthly sales are only 10 pieces, will the buyer place an order?When this buyer buys a phone case next time, will he re-purchase from the store where he bought it last time, or will he just search again?

In addition, after receiving the goods, he is not very satisfied with the product, will he return it or use it?The above questions, I think everyone has the answers in their hearts.

In summary, buyers' behavior towards standardized products is as follows: they don't care about product attributes, make decisions efficiently, are price-sensitive, are more attracted to high-volume products, have low store loyalty, and have a low return rate.

Is Taobao women's clothing standard or non-standard?

Rather than the performance of non-standard buyers, let's take a typical example - women's clothing.

When a buyer wants to buy a dress, she searches for a dress, but at this time she doesn't have a clear direction on the style or brand. She may visit 100 stores, buy 10 different dresses, and finally pay a shirt.

At the same time, prices and product sales are much less important to her ordering decisions.And, while browsing, if she finds a store with a style she likes, she's likely to become a loyal customer of that store.

However, due to the different specifications and materials of such products, the return rate is often higher than that of standard products.Therefore, buyers' performance of non-standard products is: concerned about product attributes, low decision-making efficiency, less sensitive to price than non-standard products, more attractive to buyers in style and appearance, better store loyalty, and high return rate.

Standard and non-standard productsWeb Promotiondifferent strategies

Standard products: In the standard products industry, there is a widely circulated saying: "One blockbuster product can sustain you for three years."

What is said is that since standard products are greatly affected by price fluctuations and rankings, sales of standard products will come up immediately after price reduction, and the top-ranked products will always maintain very good sales volume, and it is difficult for merchants who enter later to counterattack.

Therefore, when making a standard product, it is important to select this part of the model.First look at the market situation. If there are already very strong brands or stores in operation, then you must carefully consider whether to make this product.

The standard product is a product with the same function, appearance, or no obvious difference. Buyers will not turn several pages to find products. Most buyers will generally pay attention to products with more sales, and place an order for the products with the highest search ranking. Therefore, the level of ranking has the highest impact on the search traffic of standard products. Therefore, the key to the early stage of standard products is impulse and card ranking; in the later stage, we need to find ways to increase profits, such as through product extension and related sales.

Non-standard products: When buyers don't find their favorite products on the first page, they will continue browsing several pages or use different keywords to search for their preferred styles. Most buyers will sort the products they like and then look at the overall ranking. The accuracy of the target audience determines the conversion rate.

Therefore, when selling non-standard products, it's crucial to differentiate the products, target a specific customer group, and ensure consistency in store style and price. Effective inventory management and a more flexible supply chain are also essential. Starting a non-standard product business is relatively easy; the key in the early stages is differentiated positioning and identifying the target audience. Focusing on precise long-tail keywords is beneficial, as competition for these keywords is relatively low. Limit the number of selected keywords to around 10-20.

In the later stage, it is necessary to pay attention to the maintenance of old customers, such as through regular renewal, operation of old fans, holiday care, gift giving, etc.

Although there are many differences between standard products and non-standard products, the same thing is that success is always reserved for stores that are prepared.

By leveraging the strengths of our own products, making advance plans and arrangements, and effectively promoting and marketing online , success is within reach.