What do standard and non-standard products mean?The difference between non-standard products and standard products of Taobao women's clothing

What is a standard product?所谓标准品，就是有明确的规格型号。比如苹果手机只卖iPhone4、4s、5、5c等机型，而且每个机型都有8G、16G、32G等不同的子机型。

What is a non-standard product?modelThere is no discernible difference between them.For example, there is a Hunan netizen who sells Hunan farm bacon in a store.How to define a model?Spicy or not?Xiangxi?Loudi?Three years Chen?Two years Chen?They are not suitable for classification.It has no clear classification, i.e. no clear model.

Standard and non-standard English:Standard and non-standard products

What do standard and non-standard products mean?

so-called standard.

• It refers to products with similar styles and similar appearances, such as garbage bags, water cups, tables, mice, etc., each of which sells the same.
• Buyers do not need to browse a lot of treasures when buying such products. They can basically find the treasures they want by just looking at the top ones in the industry.

so-called non-standard products

• Just the opposite of the standard.
• Products with very different appearances, such as clothing, shoes, etc., take women's clothing as an example, there will be many styles such as long, short, woolen, cashmere, etc., which are non-standard products.

How to judge standard and non-standard products?

• Very easy way.
• it's youE-commerceplatform, such asTaobaoGo to search, if every product looks similar after searching for a keyword, it is a standard product, otherwise it is a non-standard product.

The difference between non-standard and standard products

In addition to the different definitions, the differences between the two are as follows:

Buyers have different attitudes and operational priorities when placing orders. Take the two products of mobile phone film and women's clothing as examples. One of them is a standard product and the other is a non-standard product.

What is the difference in behavior and attitude of the same buyer when purchasing two types of products?

When a buyer wants to buy a phone case, what is his focus?Is it material, effect, function?

The vast majority are not!

When a buyer is searching for mobile phone cases, he already has an answer to the question of this kind of product attribute, and he is more concerned about the matching degree of the mobile phone model!To find a matching model, will he browse dozens of products and compare them repeatedly?

In most cases, it is not, and the order is placed after basically browsing a few products, that is to say, the decision-making efficiency is very high.

Think again, how much are buyers willing to pay for this product? 8 yuan? 10 bucks?If I make a mobile phone case now, with exquisite craftsmanship and good quality, but at 30 yuan a piece, will he pay for it?I'm afraid not.

Also, the monthly sales are only 10 pieces, will the buyer place an order?When this buyer buys a phone case next time, will he re-purchase from the store where he bought it last time, or will he just search again?

In addition, after receiving the goods, he is not very satisfied with the product, will he return it or use it?The above questions, I think everyone has the answers in their hearts.

To sum up, the buyer's performance on the bid is:Those who do not care about product attributes, have high decision-making efficiency, are price-sensitive, have large sales volume are more attractive to buyers, have poor store loyalty, and have a low return rate.

Is Taobao women's clothing standard or non-standard?

Rather than the performance of non-standard buyers, let's take a typical example - women's clothing.

When a buyer wants to buy a dress, she searches for a dress, but at this time she doesn't have a clear direction on the style or brand. She may visit 100 stores, buy 10 different dresses, and finally pay a shirt.

At the same time, prices and product sales are much less important to her ordering decisions.And, while browsing, if she finds a store with a style she likes, she's likely to become a loyal customer of that store.

However, due to the different specifications and materials of such products, the return rate is often higher than that of standard products.Therefore, buyers' performance of non-standard products is: concerned about product attributes, low decision-making efficiency, less sensitive to price than non-standard products, more attractive to buyers in style and appearance, better store loyalty, and high return rate.

Standard and non-standard productsWeb Promotiondifferent strategies

Standard:In the standard product industry, there is a widely circulated saying that "one popular item will eat for three years".

What is said is that since standard products are greatly affected by price fluctuations and rankings, sales of standard products will come up immediately after price reduction, and the top-ranked products will always maintain very good sales volume, and it is difficult for merchants who enter later to counterattack.

Therefore, when making a standard product, it is important to select this part of the model.First look at the market situation. If there are already very strong brands or stores in operation, then you must carefully consider whether to make this product.

The standard product is a product with the same function, appearance, or no obvious difference. Buyers will not turn several pages to find products. Most buyers will generally pay attention to products with more sales, and place an order for the products with the highest search ranking. Therefore, the level of ranking has the highest impact on the search traffic of standard products. Therefore, the key to the early stage of standard products is impulse and card ranking; in the later stage, we need to find ways to increase profits, such as through product extension and related sales.

Non-standard products:For non-standard products, when you don’t find your favorite products on the first page, you will continue to browse several pages or change keywords to continue searching for your favorite styles. Most buyers will comprehensively sort and view their favorite products, and the crowd is accurate. Degree determines the level of conversion rate.

Therefore, to make non-standard products, it is necessary to differentiate the products, delineate a specific buyer group, and ensure that the style and price of the store are consistent.It is also necessary to do a good job in inventory management and make the supply chain more flexible.Non-standard products are easy to start, and the key to the early stage is differentiationPositioning, to circle the target group, you can focus on precise long-tail keywords. The competition of precise long-tail keywords is relatively small, and the number of selected words is controlled at about 10-20.

In the later stage, it is necessary to pay attention to the maintenance of old customers, such as through regular renewal, operation of old fans, holiday care, gift giving, etc.

Although there are many differences between standard products and non-standard products, the same thing is that success is always reserved for stores that are prepared.

Grasp the advantages of your own products, make arrangements and plans in advance, and do a good job in promotion andInternet marketingOperation, I believe that success is not far away.