Why are Facebook ads not working?What to do if there is no interaction conversion effect

Most recently received questions ?

• "PutFacebook After the ad, no one came to ask...no interaction and conversion results"
• "Lately putting Facebook ads seems to be getting more and more expensive, like burning money"

It's because, when you run Facebook ads, if you don't pay attention to these things...

Why are Facebook ads not working?

The following 3 Facebook advertising traps⚠️, will make you burn money unknowingly?

🙅‍♀️ No ad testing

Advertising can start testing your ads with a small RM5

Don't start with a big budget.

Because you are not sure about his ad settings, pictures,Copywriting.

Is not right, can not attract the audience.

🙅‍♀️No Follow Up ads

90% of customers will not place an order immediately after seeing your ad.

Must follow up ads.

Let the public know you, trust you, and understand your products/services.

🙅‍♀️Facebook ad copy title is not attractive enough

You should call out your customers directly to grab their attention

For example: Moms, come here!

Advertising online requires effective and correct methods to get more accurate and more "potential customers"?

How to write Facebook ad copy?You can refer to the following tutorial ▼

How to write Facebook ad copy?Excellent FB ad copy optimization case

How to write Facebook ad copy in 15 minutes that makes customers want to buy your product or service right away?How to effectively advertise on Facebook?You have to use equations to write your Facebook ad copy to get rid of unnecessary worry and suspicion.Not to say……

🙅‍♀️Ignore the importance of Facebook ad content

The actual problem has not been in the Facebook ads themselves. There are many reasons why Facebook ads are ineffective. Inexperience is one of the most commonly seen main reasons, and it is also the cause of manyInternet marketingThe reason for the ineffectiveness of the method.

They may be experts in their own industry and have good products or services, but Facebook ads are not like newspapers or any traditional ads. The chance of success simply by putting corporate information is very low. Not as effective as usual.

You need to have multiple campaigns for different goals, and target audiences for different intents, which is what Facebook Ads can help you do.But Facebook creatives are the focal point that requires extra work, and can greatly affect the effectiveness and cost of advertising.

🙅‍♀️No strategy, planning, tracking and analysis of Facebook ad placement

If you want to say what is the biggest mistake?Then I would definitely say that no strategy or plan was drawn up.

Facebook AdsWeb PromotionIt works great, but if you don't have a clear understanding and understanding of how to use it, there's still a good chance of failure after all. Facebook is just a source of social media, internet marketing tools, it's definitely not a magic tool that pays for results.

Most advertisers want to increase brand awareness and sales with Facebook ads, and even then, before you start, you have to figure out what your goals are and what your plan and focus are to achieve them.This is a seemingly clichéd question, but are these things actually being done?

Only after knowing the target can we track and analyze and adjust the data accordingly. After all, there are so many kinds of advertising data.At the same time, you will know who to set the advertisement to see. Setting the audience is a simple and fast thing, but when you don't have a plan and don't know who your customers are, you may not know how to start. is a good decision.

So, before formulating any strategies, goals, you need to have a deep understanding of the market, target audience, competitors, which will help to create more effective advertising campaigns.Remember that different audiences need to be promoted in different ways, rather than trying to impress everyone with just one ad campaign, so Facebook ads are broken down into 3 different campaign axes: Brand Recognition, Reach Considerations, and Conversions action.

How do you know what works and what doesn't?Keep testing.

Testing is not a one-off, nor a one-shot thing, which is why most programs still fail, because without any comparison it's hard to know why.To make matters worse, never do any testing until you get the desired result.

🙅‍♀️ Not investing enough time to test Facebook ads

Many ineffective ads are often because they only focus on setting the ad campaign and rarely jump out of the ad setting, but the key to affecting the performance of the ad is outside the setting, and they rarely spend time on the above-mentioned Two mistakes, not to study, not to draw up plans, not to analyze data, to adjust the plan (the plan is not really a big failure)...etc.

If you just focus on those blunt ad placement fields, your ads may have been struggling to break free from a competitive environment.Please try to think about it, if you only think about how to set the audience to perform better, but are not willing to invest in other aspects of advertising, is the optimization and testing you can do very limited?

Pre-investment is no less important than ad settings and post-analysis adjustments. If you think so, then even if the audience has been tested for one round, you may still not have any answers.If you want Facebook Ads to work for you, you have to change the old mindset, treat it like a partner, and be willing to invest time, money, and learning.

🙅‍♀️ Not allocating a reasonable budget to run Facebook ads

Many companies and bosses don't want to spend money on advertising, but they still choose to advertise when they hear about it, try it out, or are forced to, but they often only set aside a small budget.And when they found that there was no effect, they stopped immediately and were unwilling to do any more investment and learning.

Although there is no way to hit an ad with one click, you can post an article on the fan page to understand the reaction before placing the ad.If a post is generating a lot of reach and engagement, it may be a better decision to invest in paid advertising rather than running ads for no reason.

Even so, the chances of achieving amazing results with only a thousand advertising budgets are still very low. Although it is not that a larger advertising budget will be more effective, but with a small advertising budget, the number of audiences that can be reached It is very limited in itself, and the benefits that can be driven are naturally limited.This part can be implemented from a small budget, but it is necessary to allocate a reasonable budget, but want to achieve unreasonable goals.

Although statistics show that more than half of Facebook advertisers don't get a positive ROI, you don't have to be one of them.Because Facebook has proven that this is a promotional tool for businesses of all sizes, and the problem with advertising that fails is not about Facebook, but about how it works.

Finally, we'd like to add that, assuming you're just looking to pay for a guarantee, not only Facebook ads aren't for you, but there's no other way of online marketing that's right for you.