How to advertise seasonal products on Amazon?How to Advertise Seasonal Products

Ads for seasonal products are many AmazonE-commerceA very annoying problem for sellers.

Not only are they afraid that demand traffic for seasonal products will not be enough in a short period of time, but that advertising costs are not proportional to sales, and they will end up losing money.

How to promote Amazon seasonal products?

In fact, you can refer to the following suggestions on how to promote seasonal products.

Before the peak season: How to advertise seasonal products on Amazon?

1) Old listings from last year

• If the seller is still using the old listing, they will start advertising 1 month before the peak seasonWeb Promotion.
• An automated ad with a budget of around $20 is fine, but the budget must be maintained for a day.
• According to the advertising data of the previous year, if there is a word that performs well, you can now search for that word to see your own ad slot and natural location, and if the word is performing well now, you can advertise manually.

2) Create a new listing

• 1 month before the peak season, the product is successfully put on the shelves, the product is sold in the warehouse, automatic advertising, low budget, and then the product must have 1-10 comments (you can find a way to do it yourself~~);
• Increase your budget after a review to ensure traffic throughout the day.Well, there are at least 5 QAs for this month.
• If there are old listings from last year that are performing well, you can merge the listings and increase the number of comments.

High season

1) Fixed Bid: Set the price to adjust the ad space

• Since a month of reviews and order traffic have been accumulated during this period, the product company this time has a certain competitiveness.
• You can create ad slots and adjust bid ads so that your product's keywords appear at the top of search results.
• The first page of existing product pages will increase the order volume. (Premise: The product listing quality has been completed)

2) Adjust bids

• In this way, sellers can make adjustments based on words with higher conversion rates.
• According to the range of $0.3 increase, it is judged that the ranking of the word is the best, according to this method, put 2-3 words on the first page.

3) Advertising analysis and optimization

• Advertising also needs to be continuously optimized during peak seasons.
• Adjusting the price is a necessary operation method and should be adjusted according to the seller's data performance.
• Selling multiple styles of products belonging to the same product (such as shoes with different sizes and colors) is just when advertising, and it is not necessary to place a separate advertisement for each variation, as long as you find the best variation after several transformations, put All ad traffic is drawn to this variable, and the buyer will press the button to buy another product.

late peak season

1) Turn off ads (out of stock)

• After the peak season, it is useless to advertise again, it will only increase advertising costs and sales will not be high.
• Do not hesitate to give up advertising data, and resolutely close advertising.

2) Control the budget (in stock)

• When inventory is available, advertisers need to reduce their budgets, lower their bids, and exchange the lowest advertising costs for maximum sales.

3) Clear inventory

• If all ads fail to generate an order, the remaining inventory is overstocked.
• At this time, the warehouse must be cleared through various channels such as outside the station.
• Don't wait for this batch of old goods until the next peak season!Know how to give up.
• These are how to advertise seasonal products, I hope to help you.