How to optimize PPC advertising for Amazon sellers?Adjusting the way of bidding for PPC ads

While Amazon is committed to creating a positive buyer experience, it also wants third parties that run on its platformE-commerceSellers can rest assured.

How to adjust the bidding method of Amazon PPC advertising?

Amazon has introduced the Dynamic Quotes feature for this purpose, allowing quotes to be adjusted automatically in real time.

Combined with the drop-down section, similar campaigns for different ad types such as Sponsored Products and Sponsored Brands can be aggregated.

Select Sponsorship Ad Type (Automatic or ManualPositioning), a range of advertising strategies should be based on the following options:

• Dynamic Bid - Lower Only: Selecting the Dynamic Bid Only lower option means that if the bid happens to be the highest, the placement will be won.But if Amazon thinks the seller is unlikely to attract potential buyers, it will lower the offer.
• Dynamic Offers - Up and Down: Knowing what it means to only lower offers, when sellers choose Dynamic Offer Up and Down, Amazon will increase the offer by 100% for placements.

This only happens when the question is right at the very top of the first page.For any other positions, the increment is capped at 50%.

How to optimize PPC advertising for Amazon sellers?

Maximize CTR, impressions, and sales by increasing bids when high sales opportunities exist.

It also reduces ad spend on products that are most beneficial to sellers if money is spent on those clicks that are least likely to lead to a sale.

In this way, all campaign types will be further optimized, and fixed bids will not provide more control over where and how ads appear, allowing sellers to better develop their advertising strategies.

Once you understand the benefits of this approach, the next step is to know when to start a campaign.

• First, maximize sales by targeting key keywords (usually after a product listing goes live).
• Second, if the seller has excess inventory, the seller wants to get rid of it as soon as possible.
• Likewise, when a particular ad campaign starts to perform well, hopefully it will improve performance further.
• Ultimately, when the goal is sales and don't mind a temporary rise in advertising cost of sales (ACoS).
• In other cases, dynamic bidding up and down is ideal, but this is the main case.

Also, keep in mind that Amazon will automatically increase offers without the seller's permission, so you'll need to plan your budget accordingly.