How to do corporate publicity through Douyin?How to subtly use Douyin to promote corporate products

Many small bosses feel that Alibaba China 1688 is getting more and more expensive, but the effect is not as good as before, so I recommend them to try itVibratoPromote the business.

Not to let you sell goods for retail, but to publicize the company, take some corporate orders, free of chargedrainagequantity, the effect is not bad.

This is determined by Douyin's algorithm, and it is often pushed to your peers.

How to do corporate publicity through Douyin?

Several Douyin accounts measured by friends: food, clothing live broadcasts, have already received many customers and suppliers.

There are several situations:

1. "People You May Know"

• Those who have mutual friends, especially those in the customer or supplier address book, are easy to swipe to you.
• These people are precise target customers.
• For example: the factory owner often brushes sewing machines, double needle machine factories, machine repair factories, etc...
• They highlight new features in the video, and the factory owner will be tempted when they see it.

2. People who do the same product, these people are not in your friend address book.

• But because the algorithm knows which line you are in, it will match you with the corresponding peers or customers. If you send some interesting things in the factory, they will send you a private message.
• In addition to competition, peers can also complement each other.
• Especially in the foreign trade sector, I believe everyone has seen potential customers or suppliers, right?

3. People who are interested in your product

• For example, the Douyin account that a friend did live broadcast before, did not do muchWeb Promotion.
• It actually attracted many people who wanted to wholesale goods and added a lot of WeChat.
• Relying on these WeChat, it is very convenient to help some merchants deal with tailgating goods.

4. Various unexpected opportunities

• For example: the Douyin food account made by a friend.
• Recently, I even received a food expert. She was too lazy to shoot videos. She found that her friends' photos were okay, so she outsourced them to friends to shoot.
• Her outsourcing idea is very good, it will not lead to low weight, and she has the energy to do other things.

How to cryptically use Douyin to promote corporate products?

Shanxi Hotel also has new tricks when it meets Douyin's century-old store

In 2019, the 106-year-old Shanxi Hotel also saw the "possibility" of combining Douyin with himself.

This hotel in Taiyuan City, with a total area of ​​nearly 5 square meters, is a comprehensive hotel integrating catering, guest rooms, conference and exhibition, business reception, and leisure and entertainment.It has a long history. Its predecessor was the "Introspection Hall" funded and built by Yan Xishan in 1919. Many Chinese and foreign celebrities have also stopped here.

As the consumer market is getting younger and younger, Zhang Baozhu, the manager of Shanxi Hotel, realized that the hotel needs to expand more market-oriented business.At that time, Douyin was one of the most important entertainment platforms for young people.

In December 2019, Ren Qiangqiang, the marketing director of Shanxi Hotel, "was ordered to be in danger" and used his mobile phone to capture the first Douyin video of Shanxi Hotel - Shaking Shoulder Dance, which was the most popular way to play on Douyin at that time. . "At that time, I didn't understand anything, and I shot whatever was popular. The shooting equipment was also my own mobile phone."

After trying several popular memes, Ren Qiangqiang and the team felt that it was not good.After months of groping, they finally found their work on DouyinPositioning.Now, when opening the Douyin page of Shanxi Hotel, people will see a man who is going through a mid-life crisis, a boss who drives an online car-hailing after the company goes bankrupt...

"We want to make some emotional, heart-moving and moving stories, and shoot some 30-50 year olds.Life, work, family. " said Ren Qiangqiang, head of Shanxi Hotel Marketing.

The reason for making such a decision is related to the positioning of Shanxi hotels. Most of the consumers in Shanxi hotels are male entrepreneurs aged 30-50, who will choose this place as a place for business negotiations.

Ren Qiangqiang said that they have been exploring, and the marketing team has now 1 people from one person at the beginning.He has also moved from a layman who shoots with a mobile phone to a professional. For example, he has begun to use professional equipment to edit, and select directors, actors and editors to shoot the stories and works he wants.

The team finally decided to tell stories around how middle-aged men balance family and workplace.One of the most popular videos in Shanxi Hotel is about the difficult workplace of middle-aged men - to accompany customers to get drunk in the hotel late at night, but his understanding wife is still waiting silently at home.

These stories hit a lot of people's pain points.Whenever Shanxi Hotel releases a new video, there are many comments, and the word "moved" appears most frequently.Slowly, Shanxi Hotel has gained 54 followers and nearly 860 million likes on Douyin, and the business volume of Shanxi Hotel has also begun to recover.During the epidemic, hotel operations fell to the bottom, and by the end of May, the business volume had recovered to 5% of the same period last year.

These are only the manifestations of numbers, and more importantly, Shanxi hotels have begun to "break the circle".

Ren Qiangqiang said that although the Shanxi Hotel did not "become famous overnight", the new method of Douyin still made the 106-year-old hotel "younger".Now Shanxi Hotel has become a new internet celebrity check-in place in Taiyuan.Every night, the lights of the hotel come on, and many young people take selfies and live broadcasts in the courtyard.

Shanxi Hotel's "male protagonist" Lao Zhang, the staff restaurant manager, has also become the hotel's first idol IP.When a customer from a neighboring province came to the Shanxi restaurant for dinner, he asked to see Lao Zhang by name and asked to take a photo with him.

"We really want to do a good job of Douyin, and we also hope to convert people who are attracted to check-in in hotels into consumers." Ren Qiangqiang said that Douyin is an indispensable market entrance at present. In the future, the introduction of Shanxi hotels, hotel reservations, Banquet reservations, etc. can be realized on Douyin, and live broadcasts and videos will continue to be done.