What is the difference between online advertising and traditional advertising?Pros and cons of new media and traditional advertising

Some people say that online advertising is a continuation of traditional advertising. This idea is wrong. In fact, there are fundamental differences between the two in terms of form and content.

Internet advertising is a brand new era. The form of modern traditional advertising is mass media, including four types: radio, television, newspapers and magazines.

Online advertising uses multimedia based on online media, and the role of traditional mass media is undoubtedly fading.

It is undeniable that the mass media was once called a storm in the history of advertising and still plays a very important role, and online advertising is a major trend in the new era.

However, as a keen advertiser, he should realize that with the advent of the Internet age, the popularization of mass media is only the afterglow of the sunset, the yellow flower of yesterday.The big wheel of history is ruthless, and anything that lags behind the situation is destined to be ruthlessly discarded by it.

What is the difference between online advertising and traditional advertising?

In terms of form, advertisements based on network media have incomparable advantages over traditional advertisements.

(1) The network is all-weather and global.

As people say, the internet has broken through the limitations of time and geography.

(2) The transmission speed is fast.

As we all know, networks use fiber optics.Compared to traditional mass media, it's a race between a rocket and a buggy.

(3) Online advertising can track the benefits of advertising.

• Due to traditional advertising, advertisers have no way of knowing how many customers have purchased their products.
• To that end, online advertising can say "I can't do it" (IV) to optimize ROI.
• Online advertising is completely different from traditional advertising

(5) One-step advertising and purchase, greatly reducing operating costs

(6) Interactivity.

• In traditional mass media, it is a one-way forced sale and seller's market.
• However, online advertising multimedia has achieved one-to-one interactive transactions.
• In the age of information network, information feedback that traditional media cannot achieve is easy to achieve.

If the form of advertising is like a soldier's weapon, then the dispute between modern advertising and traditional advertising is undoubtedly a war between a new nuclear missile and an old spear and iron shield.

In terms of content and essence, traditional advertising mainly reflects economic life , while modern advertising mainly integrates online marketing channels.

new mediaThe pros and cons of advertising and traditional advertising

Traditional advertising features:

1: Generally, it is a physical advertisement, house number, light box, TV, outdoor brand, etc. The advertisement is a physical reference, which can be seen and touched, and the merchants trust this

2. Advertising is all about results. The effectiveness of physical advertising cannot be measured using scientific data.

Also, in the Internet age, the public bows their heads and ignores physical advertising, let alone the effect.

Internet Advertising Features

1. New media platforms such as Facebook , Google Search, Baidu Search, WeChat Moments, Toutiao, and Douyin have a large user base. Based on customer products, targeting specific demographics such as gender, age, and interests can be used to conduct targeted advertising and marketing, saving businesses advertising budgets.

2. Advertising effectiveness is measurable, including impressions, clicks, inquiries, and transaction volume; everything is traceable. Merchants can continuously optimize their advertising plans, copy , creatives, and media based on actual performance to maximize advertising effectiveness.

The metaphor of advertising on Facebook

Advertising on Facebook is like actively hunting prey.

Facebook's advertising response is quite fast, as long as the right things are shown to the right people, there will be a certain amount of transactions.

Google SEO is like sowing seeds and casting a net; you need to wait for the harvest and for the prey to take the bait.