What is the difference between online advertising and traditional advertising?Pros and cons of new media and traditional advertising

Some people say that online advertising is a continuation of traditional advertising. This idea is wrong. In fact, there are fundamental differences between the two in terms of form and content.

Internet advertising is a brand new era. The form of modern traditional advertising is mass media, including four types: radio, television, newspapers and magazines.

Online advertising uses multimedia based on online media, and the role of traditional mass media is undoubtedly fading.

It is undeniable that the mass media was once called a storm in the history of advertising and still plays a very important role, and online advertising is a major trend in the new era.

However, as a keen advertiser, he should realize that with the advent of the Internet age, the popularization of mass media is only the afterglow of the sunset, the yellow flower of yesterday.The big wheel of history is ruthless, and anything that lags behind the situation is destined to be ruthlessly discarded by it.

What is the difference between online advertising and traditional advertising?

In terms of form, advertisements based on network media have incomparable advantages over traditional advertisements.

(1) The network is all-weather and global.

As people say, the Internet breaks through the limitations of time and place.

(2) The transmission speed is fast.

As we all know, networks use fiber optics.Compared to traditional mass media, it's a race between a rocket and a buggy.

(3) Online advertising can track the benefits of advertising.

• Due to traditional advertising, advertisers have no way of knowing how many customers have purchased their products.
• To that end, online advertising can say "I can't do it" (IV) to optimize ROI.
• Online advertising is completely different from traditional advertising

(5) One-step advertising and purchase, greatly reducing operating costs

(6) Interactivity.

• In traditional mass media, it is a one-way forced sale and seller's market.
• However, online advertising multimedia has achieved one-to-one interactive transactions.
• In the age of information network, information feedback that traditional media cannot achieve is easy to achieve.

If the form of advertising is like a soldier's weapon, then the dispute between modern advertising and traditional advertising is undoubtedly a war between a new nuclear missile and an old spear and iron shield.

In terms of content and nature, traditional advertising content mainly reflects economicLife, while modern advertising is a fusion ofInternet marketingthe main route of transmission.

new mediaThe pros and cons of advertising and traditional advertising

Traditional advertising features:

1: Generally, it is a physical advertisement, house number, light box, TV, outdoor brand, etc. The advertisement is a physical reference, which can be seen and touched, and the merchants trust this

2: Advertising is the effect.Physical advertising business is unavailable科学data to measure advertising effectiveness.

Also, in the Internet age, the public bows their heads and ignores physical advertising, let alone the effect.

Internet Advertising Features

1:Facebook, Google search, Baidu search, WeChat Moments, Toutiao,VibratoSuch as new media, the population base is large, and the corresponding target groups can be screened according to customer products, such as gender, age, hobbies, etc., and targeted advertising and marketing can be carried out to save business advertising budgets

2: The advertising effect can be measured, such as exposure, clicks, consultation, transaction volume, etc., everything can be traced back, and the merchant can continuously optimize the advertising plan according to the actual delivery effect,Copywriting, creativity, media, etc., to maximize the effect of advertising

The metaphor of advertising on Facebook

Advertising on Facebook is like actively hunting prey.

Facebook's advertising response is quite fast, as long as the right things are shown to the right people, there will be a certain amount of transactions.

while googleSEOIt's like sowing a net, waiting for the harvest, waiting for the prey to take the bait.