How does Amazon quickly find products with big sales and small competition?Which ones are less competitive?

Quickly find products with big sales and small competition on Amazon, with a variety of strategies.

In this article, we'll introduce a "5-step product selection method" that anyone can learn how to quickly find a product that sells a lot and competes for less, based on the information Amazon provides for all products in its catalog.

How does Amazon quickly find products with big sales and small competition?Which ones are less competitive?

Step 1: Browse the list of best selling products in the category.

Find popular but relatively low-competitive products.

These products are selling well, but have yet to be discovered by top sellers.

Amazon will disclose the best-selling products of each category and the best-selling ranking of each ASIN through the "Best Sellers" list.

Choose a category (eg Toys & Games, Furniture) or its subcategories (eg Toys & Games > Crafts, or Furniture > Rugs) and find the 100 best selling products.

The list of Amazon's best sellers is updated hourly.

You can scroll down the product pages to find their top seller rankings for each product in the product information section.

Step 2: Research each best-selling product

Starting at the top of the list of best-selling products in your chosen category, open each product in a new browser tab and click on their "Used and new" link to see all sellers for that product.

Pay attention to the following details, when a product has these characteristics, it is a good sales opportunity:

  • Amazon does not sell this product on its own.
  • There are fewer sellers. 5 or less is best, and 10 or less is fine.
  • The number of Amazon FBA sellers is lower.None of them is the best, and less than 5 is fine.
  • Manufacturers are smaller.Try to stay away from the biggest manufacturers unless you have a partnership with them.For example, in the Toys & Games category, products from companies such as Hasbro (Hasbro), Mattel (Mattel) and Fisher Price (Fisher Price) may be even harder to sell.

To keep your product research organized, you can record ASINs for those products in a spreadsheet (products must meet at least three of the four characteristics above).Then, you can make a short list of what might be the best sellers.

Step 3: Research Suppliers

Once you've identified potential products, the next step is to identify manufacturers or suppliers.To do this, you can do a Google search for the product's brand (which can be found on Amazon's listing).

If a Google search for the brand doesn't reveal the manufacturer or supplier, just search for the product name.If it's sold on another site, look for its manufacturer or brand.

Once you've identified a supplier, go to its website for contact information.If possible, you can find the wholesale department of that supplier, this is usually in the header or footer section.

Step 4: Contact the Supplier

Next, send the supplier a simple message via email with your message and your intent, such as:

Hello [supplier name or supplier wholesale rep]. My name is [your name] and I'm interested in selling your products through my ecommerce store. Can you please direct me to the best person to speak with?

Your purpose in writing this email is to show the supplier that you are a potential buyer of their product.

If possible, talk to someone in the wholesale department of the supplier to discuss the details in detail.Do you want drop shipping or wholesale?Where are you going to sell?What are the prices and payment terms etc.

Finally, determine your sales channels through a distribution agreement, which will grant you the right to sell and promote your products on Amazon.

Step 5: Start selling products on Amazon

If a good supplier is found, the final step is to sell this potentially profitable product on Amazon.

The product is tested for 60 days.Keep an eye on that ASIN, adjust prices to compete with other sellers, and optimize your listing for Amazon search.

After 60 days, evaluate the product's performance to determine if it's worth keeping in your inventory.If so, continue to stock and optimize for more sales.If not, remove the inventory and focus on another product.

If you practice this strategy year-round, you'll have a good chance of finding a hit every retail season as new products and manufacturers keep popping up on the bestseller lists.

Which products on Amazon are less competitive?

Cross-borderE-commerceHow to spot products that don't have a lot of competition on Amazon?

  • Many Americans have gardens, and garden products alone are countless.
  • If you have no inspiration for your selection, you can watch more American TV series, or play more Plants vs. Zombies, and you can find many products on Amazon that are not very competitive.
  • In addition to yards, many Americans also have swimming pools, which are not exclusive to the rich. Many middle-class people also have swimming pools, and they are well maintained.

This is how Americans are. When he sees a neighbor digging a swimming pool, if he doesn't have one, he will feel ashamed.

The old white in the American TV series "Breaking Bad", his family is not rich, and he can't look down on illness, but the swimming pool is still well maintained.

  • The cost of digging a swimming pool in the United States ranges from $10 to $20.
  • This includes the pool itself (to buy a frame)
  • Installation fee (excavator, pit digging)
  • To build a technical room (place equipment), some houses need to be remodeled, and additional calculations are required.
  • Because labor is expensive.
  • Some foreigners like to DIY, and some dig their own.
  • Some people even built their own wooden houses.
  • Need to buy a variety of tools, wear safety shoes.
  • Therefore, there are many B&Qs and Home Depots for foreigners.

In fact, the swimming pools of wealthy people in China are often not maintained, and they are very dirty, and they finally find time to become decorations.

  • If you fly over a villa area with a drone, many of the pools are messy.
  • The gardens and swimming pools of foreigners are maintained, and many related products are consumables, and the repurchase rate is very high.
  • I won't say it specifically, and it can't affect other people's money.

A netizen with coordinates in Florida said:

  • The price of one cleaning for a family pool (small) is between $900-1200.
  • On a monthly basis, maintenance is performed once a week, four times a month, regardless of summer or winter.

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