What is the Amazon Buy Box?How do I win the Get Gold Shopping Cart ad?

What is the Amazon Buy Box Gold Shopping Cart?

Amazon's golden shopping cart Buy Box is located on the right side of the product page and is the most conspicuous and convenient place for buyers to shop.

The majority of sales on Amazon are made through the “Buy Box,” and sellers who win the Buy Box typically have higher sales.

According to previous statistics, the product sales obtained by Buy Box are 4 times that of similar products.

But the Buy Box is not 100% owned by the seller.

Instead, it will rotate the best-selling sellers based on their shipping addresses, product prices, and delivery logistics.

If FBM sellers want to get on the throne of the Buy Box, they must not only defeat the fast logistics of FBA, but also fight a price war if necessary to improve the overall quality of listings. Profit and sales are difficult to balance.

This article will introduce 6 different strategies to grab the golden shopping cart Buy Box to help sellers gain an edge over the competition and win the golden shopping cart Buy Box.

Amazon product price

The first factor that contributes to the Buy Box is the selling price of the product.For FBA sellers, as long as the product sells for the same price as Buy Box sellers, they can enter the Buy Box rotation list, and each seller can get a relatively even share of the pie.

The basic conditions for getting the buy box are:

Amazon implements different Buy Box rules for FBM sellers, and does not give all sellers the opportunity to rotate to the Buy Box, but gives priority to sellers with the lowest product prices.This means that the lower the price of the product, the better the seller's chances of winning the Buy Box.

Therefore, if FBM sellers want to gain an advantage in the Buy Box battle, the product price is at least 15% lower than the minimum price of FBA sellers.This kind of price war may kill profits, and sellers need to choose carefully.

Amazon Prime Shipping

The second important factor is the delivery method.Most products in Amazon's fulfillment centers are eligible for Prime shipping, providing a win-win situation for consumers and FBA sellers.On the one hand, sellers can provide customers with more preferential discounts and clear inventory faster; and customers can also receive products faster without waiting for the 5-7 working day shipping period.

FBM sellers, on the other hand, should consider using the fastest shipping method.But high shipping costs can also seriously affect product profits, and the faster the delivery time, the greater the chance of winning the Buy Box and capturing potential sales, and sellers need to weigh the pros and cons.

Product Reviews on Amazon

Reviews are Amazon andE-commerceThe lifeblood of shopping, most online shoppers rely on product reviews to find high-quality, best-selling products, and seller reviews are an indicator of a seller's business efficiency and productivity.Again, the number of reviews is the key to winning the Buy Box.

For new entrants, the low number of reviews is not an insurmountable disadvantage.A journey of a thousand miles begins with a single step, and it’s only a matter of time before you get great reviews as long as you provide satisfactory customer service at every step of order fulfillment.

Amazon Product Sales History

When Amazon screens Buy Box sellers, it also looks at sellers’ sales history and performance metrics.Therefore, seller KPIs, such as product shipping time, return rate, and defect rate, need to be optimized.Try to meet customer needs, maintain a good sales history, and increase the odds of grabbing the Buy Box.

Amazon Product Condition

Product condition also plays a small but important role.Amazon will examine the success rate of products. Compared with second-hand products, brand-new products are more popular with consumers, have higher sales potential, and have a higher probability of winning the Buy Box.

Stay away from Amazon-owned products

The last strategy that should never be ignored is to stay away from Amazon's own products.Sellers can't win in Amazon's own arena.Not only does Amazon match your lowest product price point, it even lowers the price of your product to grab the Buy Box.After all, for its multibillion-dollar worth, the profits from price cuts are like breadcrumbs.

Leaving this unwinnable battle, there are millions of other profitable products that can help your business grow.

Whether it is FBA or FBM sellers, as long as they keep these six strategies in mind, constantly polish to strengthen their business capabilities, and establish a good sales history, they will naturally usher in business growth.