How do physical clothing stores promote on Douyin?Use Douyin to attract traffic and detonate business

clothing storeVibratoHow to add a physical store to play

• My friend was in a fourth-tier city in mainland China before, and there were only two mom-and-pop shops selling women's clothing.
• The shop is opened in an office building, and the rent is one-fifth of that of the shops along the street.
• But the office building itself has no traffic.

Douyin for brick-and-mortar clothing storesdrainageOne trick to detonate business

Their approach is to shoot a dressing video.Rely on Douyin and the same cityLittle Red Book.drainageWhen I went to the physical store in their office building, I quickly gained hundreds of customers. These are customers with a high repurchase rate.

In small cities, brick-and-mortar stores have fewer styles and higher prices, and studios like them are more likely to get repeat customers.

According to them, the return rate is almost zero.The problem now is that their sources are all taken by Sijiqing, and the cost is too high.

If you get a good source of goods, it is no problem to double the sales.

SayE-commercemany opportunities, manyInternet marketingNovices say they don't believe it.

TaobaoThis is an opportunity to segment keywords.SEOFind the right words in the blue ocean, do a good job in the picture, and there are many opportunities.

And Douyin is a good actor+CopywritingFor those who can play copywriting, it is easy to realize it with tens of thousands of fans. The premise is that they can play.

How does a physical store clothing store combine with Douyin?Drainage promotion?

How does the clothing store Douyin and the physical store operate?

What is the role of the clothing store Douyin opening Blue V?

①Advertising will not be restricted from playing the title.

You have to realize this: personal accounts are not allowed to advertise, and if an advertisement is found, it will be restricted from playing and banned.Douyin of a clothing store is not just to sell clothes, it will inevitably involve advertising.If you are restricted from playing and banned, your previous efforts will not be in vain.If no one is watching your video now, it may have been secretly restricted by the government.

There is a difference between turning on blue v and not turning on blue v traffic

②With the official certification mark, consumers are more trustworthy

③ Claiming the poi address, that is, claiming your store address on Douyin.

You send a video to add your store address. Douyin is an intelligent recommendation algorithm. Your video will be pushed to some people within a radius of five kilometers based on this address.

After claiming your store address, customers who tweet in your store will have your store information. Anyone who clicks on this store information can see your store and reach your Douyin homepage to increase your followers.You can try to do some small activities, let customers send a vibrato in your store, there may be unexpected effects~

④After authentication, you can have your own background, and all background data can be seen at a glance.

⑤ You can directly divert Douyin users to WeChat, and then sell your clothing through WeChat.

Three misunderstandings of how to make vibrato in physical stores of clothing stores

People in general clothing stores make 3 misunderstandings about Douyin:

1. The first misunderstanding: I think that the artistic effect of the video is very strong and very professional, but it is not.Douyin's own shooting function is very strong, and it was developed at a cost of hundreds of millions, so having a mobile phone with clear pictures can solve the problem of taking pictures.
2. The second misunderstanding: I just think it has to be funny, but this is not the case. You play Douyin to make money, not to please others.Monetization is more important than fire!The monetization ability of funny accounts is far inferior to skin care, clothing matching, etc.Promote your own products by yourself, and you can place orders directly on Douyin‼If it looks like it will be sold, there will be sales.
3. The third misunderstanding: I always use the excuse of not being able to do it. You can try it. If you make money at the beginning, you will not say you can't, and go to learn immediately.

Objectively evaluate Douyin used by brick-and-mortar clothing storesDrainage promotioncrowd

Douyin is more inclusive than other platforms, and there are men, women and children.From ordinary employees to CEOs of listed companies.

Most users of text platforms also watch short videos, but most users of short video platforms do not use text platforms, which is doomed that the average cultural level of video users is lower than that of text platforms (no offense intended).

Those who watch short videos and those who watch live broadcasts are completely two types of people.

The above is the essence. When you do business on the platform, you must see the essence of the platform.

Why are there two types of people watching Douyin short videos and Douyin live broadcasts?

1. One is a short video, the focus is on fun and cool;
2. One is shopping, which costs money.

Watching Douyin short videos and watching Douyin live broadcasts are indeed two types of people.I don't watch Douyin live, mainly because I think it takes too much time...

Douyin short videos have nothing to do with Douyin live broadcasts. There may be only 10 people in the Douyin large live broadcast room with hundreds of thousands of fans.

How do physical store clothing stores combine with Douyin?

Why do people on the Internet prefer to believe in "brands recommended by Internet celebrities?"

The traditional way of branding is to advertise in mass media in Shanghai to let users know that he is strong and thus generate trust.

However, new e-commerce brands are recommended by Internet celebrities, because Internet celebrities have their own users, so users think that Internet celebrities dare not deceive the public, because the loss is greater.

Moreover, the products recommended by Internet celebrities are basically a visible herd mentality. Everyone sees others buying them, so they feel more at ease.

Recent summary: Xiaohongshu is suitable for attracting and promoting products with high value, while Douyin is suitable for attracting and promoting products with novel functions.