What is the essence of self-media and e-commerce?The difference between self-media and e-commerce operation

In traditional industries, brick-and-mortar stores must be integrated with online stores, and walk online and offline on two legs.

Most people who complain that business is difficult to do, suggest combining onlineE-commerceand self-media platforms,TaobaoPinduoduo WeiboVibratoLittle Red BookMeituan Dianping can make your business more impressive.

What is the essence of e-commerce operation?

The essence of e-commerce is traffic and conversion rate

• The core of e-commerce is product + supply chain advantage.
• Good products do not worry about traffic and conversion rates, but rely solely onSEOTechnology and operations will become more and more difficult.
• If your product is not good, no matter how powerful it isInternet marketingOperational strategies are useless.
• It's better to spend energy on products and dig deep into a product, and there will be surprises (cross-border e-commerce surprises are even bigger).

What is the nature of social media?

The essence of self-media is useful + interesting, and the core is content.

The content revolves around "beauty, laughter, tears, wonder, and learning". Whether text or video, there must be a rhythm, and the rhythm is refreshing.

The essence of housing prices is supply and demand.

• Urbanization has reached the middle and late stages, so don't expect to get rich by buying a house.
• The state does not allow it, and neither does the population.Of course, a good city and a good area, don't worry.
• Complaining does not solve the problem, thinking + execution will definitely solve the problem.

Think about the above, and be a happy ordinary person, and your life will not be bad.

• This era is very friendly to people with small talents. No matter how strange your talent is, whether it is dressing up or fishing and planting flowers, there are various platforms to help you magnify it ten thousand times.
• Develop a small hobby of your own, turn it into a talent, and don't do boring jobs (except within the system) that make you live your life.

E-commerce transactions require the arrival of information

Question:What is the cost of acquiring online customers for an e-commerce company?

Reply:2000+ now!

• The cheaper the product, the less information you need: say "anti-blue light phone film"
• The more expensive the product, the more information it needs, so general education, cars, and advertising are all about getting a list of customers first.
• Then through sales, on-site experience, and providing more information to close the deal.

What is the difference between social media and e-commerce?

For commercial self-media, it is necessary to always output sustainable content with a certain quality in order to gain user stickiness.

For example, a high-quality Douyin subdivided video account, a WeChat public account that outputs high-quality content.

For e-commerce operations, the products produced by the industry can be operated and paid for onlineWeb Promotionto distribute.

We-media is the output of content, and e-commerce platforms are mainly responsible for the output of goods.

What do we-media and e-commerce have in common?

We-media and e-commerce are actually changing a form of value monetization model (value realization).

Content can be realized and commodities can be realized, which are essentially the exchange and circulation of value.

The key to realizing value lies in the content, or the recognition and quality of the product.

Good content output is a good product.

• One comes from premium content sharing and the other comes from premium supply chain.
• In essence, we-media and e-commerce are all the same.

What is the essence of making money from social media and e-commerce?

The essence of making money is to rely on endorsements. Many people work very hard and tiring. In fact, it is because the endorsements are not enough.

As long as you have been in an industry for a long time, as long as you are not particularly stupid, many things can be used for endorsement.

Your product popularity, brand, word of mouth, your channels, and supply chain can also be used for endorsement.

Your clients can also endorse you.

For example: for foreign trade development new customers, I like to say that we are OEM for xx big brands, and the list is guaranteed.

The essence of e-commerce, although it is said to be traffic and conversion rate, is actually the platform that endorses you, and consumers trust the platform, not you.

Bring your own goods, do private domain traffic, and self-media, then you need to create a person to endorse you.

If you want to make money quickly, you need to be able to make connections, mix circles, and find ways to get big V to endorse you.

For example, a blogger who sells luxury cars recently has a very good relationship with several big V. It is said that he sold dozens of luxury cars at a time.

If you don’t understand the above reasons, I don’t recommend you to do business, especially relying on self-media and e-commerce to make money.