How to advertise on Facebook? Where did Facebook start advertising?

Just started trying to do cross-borderE-commercefriends, will want to tryFacebookAdvertise on.

Chen WeiliangIn this article, I will share the steps and methods of where to start advertising on Facebook.

What is Facebook Ads Manager?

By using Facebook Ads Manager, you can:

1. Set up a Facebook ad campaign.
2. Create new ad groups and ads.
3. Manage Facebook ad bids.
4. Reach more diverse audiences.
5. Optimize your campaigns.
6. Track the performance of your campaigns.
7. Test your campaigns with A/B testing.

Where did Facebook start investing in advertising?

There are 3 ways to access your Facebook Ads Manager account:

1) Go directly to your Facebook Ads Manager account via the link ▼

 2) Click the drop-down arrow in the top right corner of any Facebook page (provided you have admin rights) and select "Manage Ads" from the drop-down menu.

3) Access and manage your ad campaigns anytime, anywhere with the Facebook Ads Manager App.

How to run ads with FaceBook Ads Manager?

Facebook actually draws personas based on their social attributes.

In our opinion, the most powerful part of Facebook ads is notPositioningUser's hobbies and behaviors, but here ▼

Audience target selection for Facebook advertising:

1. There is a website, Conversions is recommended.
2. No website, Message is recommended.
3. Other settings are likely to have no advertising effect.
4. Especially don't use the Boost Post button.

Each of these options is followed by a different set of users:

1. TrafficFor those who click on love;
2. Engagementpeople who interact with love;
3. Video viewsFor those who like to watch videos;
4. ConversionFor those who love to shop;

These people may have intersections, but most of them have strong biases ▼

• We must know clearly: the circle in the picture above is radial, the closer the people are to the middle, the more they like to buy, and the farther to the side, the less likely they are to pay.

Never conquer the world with just one Facebook ad and settings:

• Advertise on Facebook with at least one more photo or video.
• To advertise on Facebook, be sure to do an ad test.

The right way to advertise on Facebook: Test → Optimize → Expand

• The right Facebook ad is like trying to eat, and you will continue to eat the delicious food, and the more you eat, the more you eat.

This tutorial teaches you how to write a Facebook ad in 15 minutesCopywriting, make customers want to buy your product or service immediately ▼

🔗How to write Facebook ad copy? Excellent FB ad copy optimization case

With good copy, and profitable Facebook ads, the next question is,How to Advertise Effectively on Facebook, Systematically and continuously increase transaction volume?

If you want to increase the volume of Facebook ads, of course, you must learn from people who have a lot of successful experience, avoid taking too many detours, and save time and energy.