Can a foreign trade company say that it is a factory? How does SOHO tell customers that it is a factory

How does a foreign trade company tell customers that it is a factory? SOHO says that it is a factory or a foreign tradeE-commercecompany?

Now there are rich womenTangledDo you want to tell customers that you are a trading company?

Let's talk about the practice of a factory owner: our company's name is Import and Export Co., Ltd., and our Hong Kong company is xx International Trading Co., Ltd.

Why tell customers it's a factory?It is nothing more than what you think: customers like the factory, and the factory price is low...

But what do you think is what you think?

Yes, there are some customers who like to find factories, but the business of foreign trade companies has been booming. Have you ever wondered why?

The point that customers choose you must be: reasonable price ➕ good service ➕ stable supply chain.

• These three points are enough, it doesn't matter if you are a factory or not,

So you can't just rely on your mouth to say, you have to come up with evidence or plans to prove these three points.

1. For example, if you say that the price has an advantage, what kind of advantage is there? (For example: the best price for the same quality, the best quality for the same price)
2. For example, if you say your service is good, where is the good?Is mail processing fast?Is the documentary process perfect?Is it possible to be proactive in handling problems and keep customers happy?Will the 20 yuan sample fee make the customer mess with you?
3. For example, if you say that the supply chain is strong, then if I place an order for 50 sets, can you deliver it within a month?I don't care how many factories you make, anyway, I want to see exactly the same big goods in my hands.

For another example, if you say you can provide more than that, what resources can you provide to promote customers and your business? (this point is very important)

These happen to be points that are difficult for factories to achieve. If you do, do you still need to worry about whether or not to falsely claim that you are a factory?It is good to say that he is a trading company.

SOHO says that it is a factory or a foreign trade company?

Should foreign trade people or SOHO tell customers that they are factories?

Let's analyze it one by one:

Factory advantages:

1. Competitive price;
2. Because it is a direct factory, the delivery time and quality can be directly communicated and controlled.

Disadvantages of factory:

1. In most cases, communication and service awareness are poor;
2. The product category is relatively single, and the product flexibility is not enough.

Advantages of a trading company:

1. strong communication skills,
2. There are many optional suppliers in hand, which can cover a variety of different products

Disadvantages of a trading company:

1. The price has no advantage over the direct factory,
2. Quality and delivery are more difficult to control.

The above points about the advantages and disadvantages of factories and trading companies are not absolute, nor comprehensive, but only an analysis of the advantages and disadvantages of trading companies and factories in most cases.

When do you tell your customers that you are a factory or a trading company?

After knowing the advantages and disadvantages of factories and trading companies, the next step to consider is, when do you tell customers that you are a factory?When do I tell my clients that I am a trading company?

Because not everyone can convince customers through their charisma and professionalism.

The foothold of this question is oneself, and it is to sell one's existing products to customers. When it is not clear whether the other party needs it, it must be relatively difficult to persuade others.

This question needs to be thought in a different direction, and it needs to be considered from the perspective of the customer. What does the other party want?What the other party wants, what I will give you, in this case, the other party is of course easier to accept.

So we have to think from the customer's point of view, does he really need a trading company or a factory?Thinking further, what are the essential needs of a trading company or factory?

​So, when do you tell your customers that you are a factory?When do you tell your customers that you are a supplier?It is customized according to the different needs of different customers.

What to say to clients of trading companies in China?

For domestic trading companies in China, or customers with branches in China, they themselves have domestic teams in China, and they are more inclined to cooperate directly with factories.

• For such customers, we directly develop and cooperate in the name of the factory.

For some industries, some products, customers need more complex, such as gift customers, he may need more than one category of customers, such customers are more inclined to find trading companies.

• Because he needs the trading company to help him integrate the supply in the country.For such customers, it may be more beneficial to develop in the name of a trading company.

For customers with obvious two characteristics above, we can choose what we like. For factory-oriented customers, we will develop them in the name of factories, and for trading company-oriented customers, we will develop them in the name of trading companies.

How to tell if a customer prefers a trading company or a factory?

For most customers, when we are preparing to develop, we have no way to judge the customer's preference, and we do not know whether the other party prefers a trading company or a factory.

For such customers, let's talk about our approach.

When we develop customers, considering our long-term development, we all develop in the name of our own company.

When the other party asks, we will tell the customer:

My side is a trading company, but we have our own direct factory.Then I introduced that I was mainly in charge of the trade, and my partner (the owner of my main cooperative supplier) was in charge of the production operation of the factory.

• In addition, we will generously show the name, address and factory certificate of the factory I mainly cooperate with to customers, and they are welcome to visit the factory at any time.
• Indeed, many times, customers need to see the factory.
• We will create a feeling for our customers that we are one of industry and trade.