What are the ways to attract traffic now? How to attract traffic to Internet platforms

Now the Internet platform attracts customersdrainageQuantitative methods can be divided into 3 categories:

1. Category 1 is through"paid advertising"attract users;
2. Category 2 is by brand"Owned Media"drainageacquire customers;
3. Category 3 is through"Customer Fission", allowing users to voluntarily share and promote products.

XNUMX. Paid Media Advertisingdrainagethe amount

• Paid media advertising, including many aspects, is simply an online and offline paid advertising channel.
• Taobao, JD.com, search, WeChat, Weibo, Zhihu,FacebookWaiting for paid media to emerge.
• The continuous development of new platforms, these emerging, lower-priced media are called traffic dividends, such as:XiaoHongShu(小红书),Vibrato, majorE-commercelive broadcast, etc.new media.

Plus, with the cost of the internet getting more expensive, some business-minded companies have reached out to stores within a kilometer of a community.

This new approach is called community commerce.

AdsCopywritingRaiders

1. The ad headline copy must be within 3 to 8 seconds to attract the user's attention.
2. Sensibility is the biggest market. Women are emotional animals, not rational consumption and purchases like men.
3. Copywriting creates demand, hits pain points, and explains benefits.
4. useLifechange, tone of speech, and don’t write ads on social media.
5. Social media is the place to talk and chat.
6. Adwords are outdated, long copy is better than short copy.
7. Use numbers to make it easier to read.

Test serving Facebook ads:

1. RM10 for one day of testing, RM3 for 30 days of delivery
2. If there is no result, turn it off and replace it with a new ad copy.
3. Test two or three times and find a successful copy.
4. There must be videos on the Facebook homepage. Many people watch it. Anyone who walks through it must leave data. You can designate advertisements from these people who have finished watching the video.
5. There are too many private messages, and the MANYCHAT robot can be used to automatically reply.

XNUMX. Self-owned media to attract traffic

Owned media, as the name suggests, is the channel owned by the brand itself, such as offline stores, online stores, and brand awareness groups (people who know the brand but have not purchased).

• These are the brand’s own media, including: its own website,self-mediaplatform.

How to activate these self-media traffic?

This is very particular and is generally divided into the following five categories:

1. Low-priced product drainage, that is, using low-priced or even free trial products to attract consumers' attention;
2. The new product drainage is to achieve the drainage through the new functions of the new product to meet the needs of consumers;
3. Competitive product interception and drainage is to use the function of the product to intercept consumers whose functions are similar to competing products;
4. Multi-dimensional correlation drainage, using the correlation of other IPs to attract consumers.
5. IP generally includes related product alliances, KOL alliances and product design alliances;
6. Sales channels, such as Taobao store to Tmall flagship store, online and offline drainage, etc...

XNUMX. Customer fission attracts traffic

• Let the brand spread automatically among consumers.
• It's always been every company'sInternet marketingThe department's most coveted result.
• To achieve this effect, it is important to understand how virality works.

This can be found in Sean Parker'sViral marketingThe formula is further understood.

Sean's viral formula breaks down the traffic caused by viral spread into: payload (number of people per spread), conversion rate, and frequency:

1. The payload, determined by the inviter's usage of the product and the reward mechanism.
2. The conversion rate is more determined by the feelings of the invitees when they contact and use the product.
3. The frequency, more depends on the characteristics of the dependent product or commodity ▼

It needs to be added here that the Sean Parker formula puts more emphasis on positive communication.

In fact, it is very effective to design advertising slogans by rationally using consumers' subconscious and cultural habits, and can also achieve a very good effect of passive communication.

1. The secret of advertising slogan design lies in thinking in words.
2. Rhyming, catchy: close and cheap.
3. Written, spoken, jingle ▼

How to write ad copy?You can refer to the simple case in the following article▼

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