How to write a good job advertisement copy?Gym Recruitment Advertisement Copy Sample

If a gym wants to hire staff to manage the gym, they will typically write a gym job advertisement like this :

Labis gym Kang Sheng Fitness hires full-time staff

Requirements: Must be ambitious, willing to work long-term, honest, and patient.

If interested please inbox me

Common gym job ad copy

However, when gym owners post job advertisements like the one above on Facebook and WeChat, they often fail to attract job seekers because the copy is unappealing, lacks engaging marketing, and is too old-fashioned. This is a natural phenomenon.

The following copy uses the " AI DI rule" and is also copywriting that Chen Weiliang specifically created for a gym's online marketing campaign, which has received many likes from netizens. ^_^

Excellent gym recruitment advertising copy

Leak!Teach you how to go to the gym for free fitness, and you can also watch handsome guys and beauties look cool!

Dear friends, do you want to go to the gym for free every day?

Not only that, but you can also watch handsome guys and beauties every day, and make money while feasting your eyes?

How to write a good job advertisement copy?Gym Recruitment Advertisement Copy Sample

Do you want to know how to do it?

"Yes, I want to know!"

OK, I'll reveal the answer now!

The premise is that you must meet the following conditions:

  1. Possess a positive attitude
  2. honest good guy
  3. be patient

The answer is to come to the gym to work!

In this way, you can exercise for free in the gym, and you can also see handsome guys and beauties every day, and you can make money while seeing a feast for the eyes!

A fit, muscular man lies amidst a pile of banknotes.

Gym exterior

As far as I know, a Fitness gym is urgently hiring a permanent full-time gym employee.

Please see clearly:

  • Urgently recruiting "1 long-term full-time gym employee"!

Therefore, at present, there is only one chance to work out for free, watch handsome guys and beauties, and earn money. If you have the opportunity to take it away, you will be gone. Friends who want to do it, please inbox me asap!

AIDA rules

Namely attention (attention), interest (Interest), desire (Desire) and action (Action).

In other words, copywriting must first capture the reader's attention , then make them interested in the product, then elevate that interest into a strong desire to own the product , and finally guide the user to take action.

Chen Weiliang also summarized the criteria for good copywriting , stating that as long as the following four core elements are met, it is good copywriting:

  1. Get attention (analyze the attention of the brain)
  2. arouse interest (describe the benefits of the product or service)
  3. Stimulate craving (use "contrast" to create contrast, "visualize" to stimulate craving)
  4. Promoting action (using words like "now", "immediately", "right now")

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