How to sell well?Alibaba's Most Valuable Sales Internal Training Cheats Revealed

Alibaba Sales Champion: Where is the difference between those with an annual salary of 10 and an annual salary of 100 million?
In this era, for people without background and resources, what is the easiest way to earn the first pot of gold in life?
Do business?openTaobao?做Small trade?
Have you noticed that your answers are all related to one word - sales.
In such an era where you will be sold if you don't sell, you will find that those who are good at selling live very well.
And this man, he never followedMa YunWearing cheap T-shirts and sitting on a tractor to visit customers from house to house, to becoming the first president of the Alibaba Military Academy, and then to achieving financial freedom with tens of millions of shares.
He said that the ten years in Alibaba cultivated his sales thinking, and it was this thinking that made his life.
How to sell well?Alibaba's Most Valuable Sales Internal Training Cheats Revealed
He is the chief coach of the Iron Army in Ali-Li Liheng, was affectionately called "Principal Li" by everyone.
Alibaba, which started from "selling goods", went public in the United States in 2014. Overnight,With more than 10000 employees, he became a multi-millionaire.
Its success sounds like a myth, but behind this is inseparable from the mysterious sales force within Ali-For the Iron Army.
Many prominent figures in the Internet arenaperson : Gan Jiawei (former COO of Meituan.com), Lu Guangyu (former COO of Dianping.com), Chen Guohuan (former COO of Ganji.com), Zhang Qiang (former COO of Qunar.com)…All from this "Iron Army".
Relying on the sturdy team of "China Supply Iron Army", Ali has survived the most difficult period, and has also supported Taobao with strong profitability, and successfully incubatedAlipay.
No wonder Jack Ma once publicly commented:"Alibaba's most aggressive and combative sales team is none other than the China Supply Iron Army!"
They would wear cheap T-shirts and visit clients from house to house on a tractor; they would carry hard leather bags with contracts and dog food (for factory watchdogs); they would run back to the client's office building during an earthquake , just to take out the official seal and sign the contract; even to compete for performance by betting on "shaving bald" and "running naked"...

Alibaba's most aggressive and combative sales team is the second of the non-China Iron Army

In the early days of the establishment of the China Iron and Steel Army (far left: Li Liheng)

It can be said that without the Iron Army in Ali, there would be no Ali today, let alone the myth of more than 10000 millionaires.

From a small network manager with a monthly salary of 400 yuan, to doing sales with Jack Ma

How did he achieve financial freedom?

In 1998, Li Liheng, a computer graduate, was deeply confused about the future because he could not find a job. He could only choose to stay in school to be a computer room administrator with a monthly salary of only 400 yuan. In fact, he was a network administrator.
Later, a senior suggested to him:"If you're young and don't know what to do, do a sales first!"
In 2002, Li Liheng, who knew nothing about sales, joined Ali, which was just starting out.At that time, the China Iron Army had just been established, and he was quickly sent to Taizhou to expand the territory.
The whole environment is still very unfamiliar to Alibaba and the Internet. In the office of the business owner, there is not even a computer, and Li Liheng only has a mouth and a piece of paper.
However, he had to sell an all-English website to bosses without computers.This level of difficulty is like selling a comb to a monk.
China Supply Tiejun's early lease of residential office and market development, the third

In the early days, the China Railway Supply Corporation rented residential houses for office and opened up the market

The young and vigorous Li Liheng does not know what it means to be afraid and withdrawn. There is nothing else, just one word: Do it!So, start running customers from 0, and accumulate them one by one.
At that time, it took him a whole month to visit every company in Xianju, Taizhou, before he found the first potential customer.
With Li Liheng's perseverance, the first order was finally signed.The moment he walked out of the office with the check, Li Liheng, who had never shed tears since he grew up, burst into tears for the first time—it was not easy.
But at the same time, the sense of accomplishment of being trusted and recognized by others also made Li Liheng, who was just a fledgling, feel great excitement and happiness for the first time.
Ali Tiejun Celebration Banquet (the second from the left is Li Liheng) Photo 4

Ali Tiejun celebration banquet (the second from the left is Li Liheng)

Looking back on his ten-year journey in Ali, Li Liheng was filled with emotion.His own summary is "eight years of war of resistance, two years of education".
For the first eight years, he has been on the front line, developing one market after another.After many battles, he has become a "sales king" who can sell anything to anyone.In the later stage, the company transferred him back to the rear, because a higher mission was waiting for him - to be fully responsible for the entire training of Ali, which was later called the "hundred-year plan".

First Principal of Ali Military Academy

"tortured" thousands of salespeople into millionaires

In 2008, Li Liheng became the first president of Alibaba Military Academy. "That was a turning point in my personal career." Li Liheng said, after that, his biggest job became: to find some commonalities and characteristics from so many excellent Sales, and summarize and form Ali's own sales methodology.
As the head coach of the Iron Army in Ali, Li Liheng's daily job is to "torture" people.He tortured tens of thousands of sales, and sent thousands of excellent Ali Tiejun soldiers to the Ali front line.
Li Liheng Lectures at Ali Military Academy No. 5

Li Liheng lectures at Ali Military Academy

And his own life, like the fate of Alibaba, and the fate of thousands of Ali Tiejun, changed because of sales.
In Ali, the training of a salesperson is not limited to skills, but a unique talent growth and training system summed up based on the market data of tens of thousands of Tiejun sales——ASK sales growth system.They are Attitude, Skill, and Knowledge, which correspond toMindset, skill, and knowledge.
Every step of this system has gathered the knowledge and experience of many front-line sales staff.One of the most famous is Ali's three-axes.
For salespeople, the three axes can be summed up in 9 words:Set goals, focus on the process, and get results, but behind it is aA very complete training system on sales mind, thinking and skills.
This growth system has successfully cultivated countless Top Salesmen with annual salary of XNUMX million and XNUMX million, and a group of outstanding management cadres for Alibaba China Supply Tiejun.

Most of the Internet giants are from the "China Iron Army"

Most of the Internet giants are from the "China Iron Army" No. 6
According to the survey, more than 500% of the CEOs of Fortune 50 companies are from sales background.
Life is all about sales.The process by which you "sell" an item, an idea, or even yourself to another person, is a sale.

Good sales don't just sell the product

Learn more about how to sell yourself

Why was Alibaba able to build a super business empire from a small company with only 20 people in less than 18 years?
Because Jack Ma successfully sold his career and dreams to everyone, including himself.Jack Ma is a great Sales.
In fact, everyone is a Sales.Everyone's life is a sale full of value exchange.But what determines your value is not how good you are, but how much value you can create for others.Selling is creating value for others.
In Li Liheng's view, as long as you have good sales skills and sales thinking, you can sell anything.This includes "selling" yourself to others.
Li Liheng said, "Ten years in Alibaba not only allowed me to achieve financial freedom, but more importantly, the sales thinking helped me catch up with the girl I like."
Li Liheng said, "Ten years in Alibaba not only allowed me to achieve financial freedom, but more importantly, the sales thinking helped me catch up with the girl I like." Sheet 7
At that time, in order to chase a girl, he divided the process into"Mining demand, throwing products, solving problems, and submitting transactions"Four steps.

  1. From trying to figure out the needs of girls, meticulous care;
  2. Introduce yourself to "throwing products", and share with her all your experiences from childhood to adulthood so that the two can get to know each other better.
  3. Later, I will solve how to care for and penetrate the girls in an orderly manner in the very busy work rhythm of both of them.Lifein.
  4. Finally, the last step of sales thinking is "submit a deal", and actively put forward the idea of ​​​​having a relationship with a girl.

And when Li Liheng summoned up the courage to say "I want to date you", the girl replied directly, "Aren't we already in a relationship?" Later, the girl became Mrs. Li.
"I chased my wife. To be exact, I successfully sold myself to her. I attacked her in strict accordance with the sales ideas and rules of action that the company taught me at the time."

Alibaba's Most Valuable Internal Training Cheats Revealed

Take you to master the sales skills and sales thinking for a lifetime

This time, we invited Li Liheng, the first president of Ali Military Academy, to teach here personally.Tell you the ultimate secret of Jack Ma's entrepreneurship, and you can get access to the internal training materials of Ali Tiejun, the strongest sales team in China!
The sales methodology taught in this class is exactly the ASK system used in the internal training of Ali Tiejun, and what Li Liheng wants to convey is not only a full set of sales skills, but also a comprehensive set of sales skills.Sales thinking that ordinary people can use.
Whether you are a veteran in the sales industry or a novice, you can learn systematic concepts, rich knowledge, and practical skills from Principal Li.
Even in an industry unrelated to sales, through the study of this course, you will find that you are more able to express your opinions, and you are not afraid of being rejected. Colleagues, bosses and even family members are more often persuaded by you...
A person who is not afraid of rejection and knows how to persuade others is still far from success and wealth?
The sales skills that everyone can learn, the sales thinking that everyone can have, give yourself a chance to reinvent yourself!
How to sell well?Alibaba's Most Valuable Sales Internal Training Cheats Revealed

Course Outline

audio teaching (50 lessons)

Ali Tiejun Sales Manual No. 9

Limited Time Special

99 yuan

(Original price: 199Yuan )

Contains50lessons, each lesson only needs1.98yuan

Courses are permanently saved and can be played back at any time

Scan the QR code below with your mobile phone to view it immediately ▼

Scan the QR code below with your mobile phone to enter the 10th course

Instructors

How to sell well?Alibaba's Most Valuable Sales Internal Training Cheats Revealed

Li Liheng

Former Ali executive

10 years from Alibaba, responsible for Alibaba's early market development

During his tenure in Alibaba, he served as the Fujian sales management of Alibaba B2B International Business Department and the principal of Alibaba Military Academy.

The witnesses and practitioners of Ali's sales resume of the Iron Army system

course features

1. Performance improvement
  • Ali Tiejun is the earliest Internet push force. It has achieved sales of 50 billion a year. Their structured practical sales experience will help you improve sales performance in an all-round way.
2. Career advancement
  • This course will tell you how to use sales thinking in life, from zero to excellence, and from excellent to excellence.
3. Plenty of life
  • The biggest secret of sales thinking is: selling is never about selling products, but how to subtly influence others and successfully implant yourself and your purpose into the minds of others.

Suitable for the crowd

● Sales, business people, entrepreneurs

Course evaluation

How to sell well?The 12th picture of Alibaba's most valuable internal sales training cheats

Student welfare

Limited Time Special

99 yuan

(Original price: 199Yuan )

Contains50lessons, each lesson only needs1.98yuan

Courses are permanently saved and can be played back at any time

Scan the QR code below with your mobile phone to view it immediately▼

Scan the QR code below with your mobile phone to enter the 13th course

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