Chen Weiliang: How to position and occupy the market in WeChat marketing? Positioning should be related to what the user's brain knows

Chen Weiliang:Wechat marketinghowPositioningOccupy the market? Positioning should be related to what the user's brain knows

2017/4/21 Chen WeiliangParticipate in the sharing of the special training camp

will get Internet marketingPeople recommend our must-read books, and one of them is "Positioning". I finished reading the e-book "Positioning" a few months ago, and also used a mind map to summarize.

Locate to relate to what the brain already knows

It is mentioned in the positioning theory: if you want to occupy the market, you must first occupy the user's brain.One of the ways to take over the user's brain is to "connect what is known in the user's brain".

Simply put, it is "connecting what the user's brain knows".

I remember that in the voice class of painter recruiting painters on December 2016, 12, Mr. F said: "In the entire WeChat Internet, we are positioned as the US Costco model, and Lei Jun's first stop in the United States is to go to the US Costco for inspection. How to do it. Costco is a membership-based supermarket chain with many branches around the world. It is a membership-based supermarket for consumption. For example, if you pay $31 to become a member, you can enjoy membership if you buy anything from Costco supermarkets in the future. price."

Small tradeAnalysis of Media Positioning

What is Wechat Media?

Weishang Media is an “online retail platform” similar to Costco supermarkets. We can compare Weishang Media to “WeChat Costco”.

Weshang Media is even better than traditional Costco, because joining the Painter membership not only saves money for your own use, but also makes money by selling goods.

This analogy is used for positioning. When users see Costco, they will easily think of Wechat Media, and when they think of Wechat Media, they will think of “WeChat Costco”.

One sentence answer:What is Wechat Media? "WeChat Costco".