How to include keywords in Amazon manual advertising?Advertising keyword collection principle

Amazon sellers can accelerate the inclusion of listings through advertising, so what can be judged as accelerated inclusion?

How to include keywords in Amazon manual advertising?

PossibleE-commerceSellers know that Amazon actually has two algorithms:

1. A ranking system is naturalSEOranking system;
2. Another is an ad ranking system.

Those products that have a sponsored ranking system also have their own rankings, called ad rankings or paid rankings.

Ad position and organic position have their own order.

What are the logical indicators of how they interact?

The main logical algorithm influencing factor of listing ranking and advertising ranking is actually the conversion rate, but in fact CTR (click-through rate) is an indispensable factor affecting the overall organic ranking and advertising ranking.

Amazon Keyword Indexing Principle

We all know that Amazon's A9 algorithm will match the most relevant product listings on the page based on the attributes of buyers' search keywords, but why are keywords included in Amazon?This means that the keyword matches the product.

As for inclusion, 80% is determined from the first time Amazon crawls your link to crawl it.

Therefore, you should publishCopywritingThen test the inclusion of the copy, and then establish an FBA link to copy the copy to maximize the inclusion effect.

Therefore, this inclusion is extremely important.

Make sure Amazon's systems use accurate keywords and a large collection of words to crawl your listings.

This ingestion is also called static ingestion.

What is static recording?

This means that after the listing is released, the background display will be displayed on the Amazon front desk for 15 minutes.

These 15 minutes are the first time Amazon crawls your listing information.It can also be used to judge the data quantification standard of accurate and rich keyword information statically included in the listing.

According to this data quantification standard, judge lsting.If compliant, remanufacture FBA single-piece shipment (if not compliant, remove link (not yet shipped) and repost until compliant.

Because if the FBA order does not meet the standards, the consequence is that the keyword information captured by Amazon is inaccurate, and it will cost a lot of advertising fees to extend more irrelevant keywords. Operators need to spend a lot of energy and time every day to deny these junk traffic words. , thereby wasting a lot of operating costs.

This is the so-called A9 and the underlying logic of Amazon Search Engine Optimization (SEO).The foundation of the previous static collection is not well laid, and the keywords that are dynamically included later are difficult to get up. (Dynamic inclusion means searching with buyers. Or other clicks that lead to Amazon crawling)

Below we have to discuss the algorithm for column listing traffic.

Amazon Advertising Keyword Inclusion Principles

Organic traffic refers to how many traffic clicks a listing gets within a certain time frame;

The ad traffic is specifically shown as the number of clicks a listing receives within a specific time frame.

• What is a listing's CTR?That is, what is the effective click-through rate.
• The higher the effective CTR of the ad here, the lower the CPC price.
• In Amazon’s organic keyword rankings, the lower the cost of improving your rankings.

Additionally, the Amazon Advertising team's CTR evaluation weight was initially larger than CVR.

• Based on the premise that Amazon's current screening traffic mechanism is very perfect, the general machine brush traffic and human intervention traffic basically cannot meet the requirements of CVR.
• Therefore, at this time, it is more inclined to use the calculation method of CPC to manipulate the click, and improve the click rate through some control exposure.
• Of course, all of these premise are based on the main image/comment of the listing.
• And more attractive, some are purely ad-controlled.

Hope the above is helpful to you.