Amazon Manual Ads Broad Match / Phrase Match / Exact Match Which Is Better?

Amazon's manual advertising keyword placement, there are three matching methods: broad match, phrase match and exact match.

• Broad match includes all keywords in any order, including plurals, variations, and related keywords.This match type can give sellers a lot of exposure for their ads.
• Phrase match consists of the exact same phrase or keyword.Search terms must contain an exact phrase or word order.
• Exact match type that exactly matches the corresponding keyword or the word order of a keyword.

Manual ad keyword placement, which of these three options works best?

• In fact, this question mainly depends on the purpose of the seller.
• Due to the different presentation logic of these ad delivery methods, the effects are naturally different.

broad match ad

• Suppose there is now a term that has more search volume and a broader search scope, but that term contains a product, or is related to a product type.
• In this case, if you want to advertise and try to save advertising costs, and the word count is more than 3 to 4 words, you can also consider using a wider collocation.

exact match ad

• If a seller finds a very precise word, it does a good job, and the seller wants to rank for that word.
• At this point, the seller can directly select the exact match.
• Note that it is not true that keywords cannot be delivered broadly.If the seller doesn’t know much about product keywords, especially long-tail keywords, and just wants to know or expand some long-tail keywords by name.
• Then, you can also broad match directly by name.

Phrase Match Ads

• Phrase match has a special delivery form (presentation) and is usually used to expand to match a medium-sized word (exact long-tail word or followed by a word).To expand on these long tail words, choose Phrase Match.
• For questions that everyone cares about, such as "phrase match, broad match, exact match, who has better results, and more orders", the answer is not necessarily the same, and the specific conclusion should be based on the actual situation.