How is Amazon Advertising the most cost-effective way to attract traffic?Advertising marketing ideas and strategies

Amazon has different ways to advertise, but it’s all the same, and no matter how you play, you can’t get away from a basic advertising strategy.

Here are Amazon's most cost-effective advertising strategies.

First, determine the keywords

Before, we should use various tools to collect these classified data, do detailed data analysis, and determine the keywords of these items.

Further analysis, in the case that there is not much evaluation in the early stage, which word can be put first, it is beneficial to everyonedrainagethe amount.

In most categories, small words have less competition, and the conversion rate is relatively high, while large vocabulary has a large vocabulary and low conversion rate, and it is difficult for new products to grab large traffic.
So, doWeb PromotionYou can determine the small words first, and then promote the idea of ​​​​the big words.

According to this logic, put the listingCopywritingThe words in the middle are buried, the small words containing the big words are placed in the front, the prototypes of the big words are placed in the front, and the small words are exposed at the back.

XNUMX. Amazon Advertising Operation Strategy

First of all to summarize: advertising does not necessarily need to be automated, extensive, accurate, advertising, try to save unnecessary advertising steps and advertising costs.

For new products launched in the early stage, first put the advertisement copy, combined with keyword analysis, and get the following two situations:

The first is the simpler case.

• The number of categories is mostly a single column of small words, supplemented by large words.
• When there are few small words, you can directly use small words to refine them.

Another classification is based on small words, supplemented by large words.

• In the case of many small words, you can first list the big words or phrase ads, and use the big words to get the small words to rank.
• If the small words remain the same and the ranking gradually rises, the ranking and weight of the large words contained in the small words will increase accordingly.
  This is the big word advertising strategy.
• After this operation, when the ranking no longer rises, you can type accurate big words in a targeted manner.
• If there are many big words or phrases in the ad, and a few small words appear, an exact ad will be generated.
• Please note that big words and small words cannot appear in the same ad campaign, big words will grab traffic from small words, resulting in small words not being exposed.

Third, the word classification strategy

• Categorize products with only a few keywords, such as common seasonal products.
• Use these words accurately without wasting money, time and effort in a large vocabulary or vocabulary.
• Because of this, most sellers lose money on advertising.

XNUMX. Amazon Advertising Budgets and Bids

• In order to launch new products early, we must control advertising budgets, especially when automatic advertising is turned on.
• With new links, no reviews, and ad budgets and bids still high, no wonder it's losing money!
• The current exposure rate is very high, but without the support of the number of comments, it is not very attractive to buyers, and the click rate and conversion rate can be imagined.
• Therefore, it is recommended that you lower your advertising budget and bids without prior reviews.

XNUMX. Control ACOS

ACOS affects the weight of keywords.

• The higher the weight, the higher the organic ranking and the more natural transactions.
• Wait for keywords to stabilize at the front of the first page, then reduce your ad costs by reducing your ad budget and bidding.
• Ideally, the proportion of natural orders accounts for the majority of the total order volume, and profits are inevitable in this model.

如果E-commerceIf the seller does the above points and spends the money on the right advertising strategy, it is possible to get the best advertising effect with the least amount of money.