How do cross-border e-commerce choose products through Google Trends?The process of selecting products using Google Trends

independentE-commerceWebsite sellers are choosing products to doSEOWhen planning, you must consider your own resource advantages and make good use of some product selection tools.

How should sellers use Google to select products for independent websites?

Google Trends Analysis

1) Search trend changes

• When the product is in an upward trend, be sure to grasp this period and create the product.
• If the seller's product is detected to be in a downward trend, it is recommended that the seller not do it, so as not to lose money.

2) National heat analysis

• In addition to viewing past rising trends, country popularity analysis can also check peak and low seasons when products are rising.
• Sellers can make appropriate inventory preparations according to consumer demand in low and peak seasons.
• To judge the popularity of a product, it is best to find a reference comparison, and see the actual popularity of the product through comparison.
• It is worth mentioning that it is recommended that sellers check the time popularity of the past 30 days.
• Another advantage of Google Trends is helping sellers analyze global demand.
• For example, in the search results of shapewear, the top five countries are the target countries of the seller, so choosing the top five countries must be right!

3) Related Search Recommendations

When a seller has identified a product but doesn't know which keywords to choose, there are two ways:

1. First, enter big words or core keywords in Google to enter the trend, and relevant search keywords appear, with a wide range;
2. Second, accurately search for core keywords.

• Google Trends is the best product to verify your product.
• Whether in Facebook Whether on third-party platforms, sellers can search Google Trends for product quantity, product trends, rising trends, seasonality, and more.

Google product selection dimension analysis

What requirements need to be met when selecting products for cross-border e-commerce?

1. The traffic is enough to support the seller's high order.
2. Low competition and low advertising costs.
3. Whether the product is in an upward trend recently.
4. Do not compete with big brands and big companies.

What should you pay attention to in Google's selection?

1. Product selection requires testing;
2. Products must be advertised on Google, and buyers must have high unit prices and high repurchase rates.
3. When a product is advertised on Facebook, it should measure ROI.

• Facebook ads are active marketing, and as long as you find the right audience, you can make money on low-priced products.
• But Google, loses money because of high click cost, low conversion rate, low price product.
• Sellers must do expensive products with high repurchase rates, such as baby diapers.
• The most important thing is to understand the market demand and choose the product that suits you.

In addition to choosing products, you also need to make good use of them laterWeb Promotiontools to find the right one for your independent websiteInternet marketingstrategy, which makes a lot of sense for novice sellers.

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