How should novice sellers of independent stations choose products?Four strategic thinking for cross-border e-commerce selection

Today's independent cross-borderE-commerceConsumers who shop online or overseas are also paying more and more attention to personalized and fashionable choices.

Therefore, the skills, strategies and way of thinking of cross-border e-commerce selection are also the top priority for success.

How should novice sellers of independent stations choose products?

For many novice sellers, how to choose a product is always unclear. Is there a useful, logical, and convincing method for product selection, rather than relying on feeling?

Four strategic thinking for cross-border e-commerce selection

How to build a useful, logical, and persuasive selection skill strategy?

You can refer to the following four strategic thinking for cross-border e-commerce selection:

1. market capacity
2. degree of competition
3. profit
4. Understand your own resource advantages

market capacity

• This is the first question for sellers to consider.
• No matter how good the other conditions of a product are, what is the use without a market?
• Of course, sometimes sellers will find some special products that are not even sold on cross-border e-commerce platforms.

So what about this product?Sellers don't know if it has a market?

In this case, there are two extremes:

1. One is that there is still no market for this product because the market is very unfamiliar with it.
2. It's also possible that there are some marketplaces, but no one has ever sold before, so sellers go viral quickly because no one is competing with the sellers.But it's best not to pin your hopes on this product, as the market matures.

• The second possibility is very unlikely.

degree of competition

The smaller the competition, the easier it is to do, and the more intense the competition, the harder it is to do. This is the simplest truth.

• E-commerce, it is just a business with "electronic" (data) as the carrier.
• Because it's a business, sellers must consider competing products and competitors.
• The easiest way is to take all the competing products that are selling well and compare them to the competition.
• These are competing products that the seller's product can beat the competition, and those competitors that the seller has the opportunity to surpass.

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profit

• Cross-border e-commerce is not for charity, so profit must be the core point that sellers should consider.
• Don't think that you can lose money in the early stage and grab the market first.
• The ability of small sellers to achieve profitability quickly is more important than anything else.

Therefore, for selected products, sellers should focus on profit.

Understand your own resource advantages

• This is one of the things that sellers must consider.
• For example, sellers know that demand for athleisure shoes will steadily rise in the future, but they just don't touch them.

why?

• Because the seller's supplier resource advantage is women's shoes, and women's shoes are mainly fashionable women's shoes, not sports and leisure styles.
• If the seller insists on doing this, it will cause problems such as cost and quality.

The above is the relevant content of independent website selection, I hope to help you.