How do cross-border e-commerce websites convert visitor subscriptions?Analysis of the subscription e-commerce model

in the independentE-commerceIn website marketing, it is important to acquire new traffic, but throughdrainageThe amount of conversion isInternet marketingThe ultimate goal.

Many indie sellers focus most of their efforts onFacebookon social media and other ways to attract customers.

Is the membership subscription model an e-commerce model?

As we all know, the membership subscription model is actually more important. The membership subscription model is the guide of the product sales direction, and it is also one of the modes for e-commerce sellers to test new products or receive product feedback.

How to convert the customers of the development website into subscribers of the independent website?

1. Optimize independent website pages
2. Offer exclusive promotions, coupons or discounts
3. The subscription process is not too complicated
4. Add subscription links to social media channels

Optimize cross-border e-commerce independent website pages

First of all, if the seller's website is a website that users can trust, the brand's official website is the most direct online image display of the brand's IP.

• Buyers can fully understand the brand on the website, including corporate background, key team members, partners, success stories, brand stories, etc...
• The best time to attract subscribers is when the customer interacts the most with the seller’s online store, and the two best places to grab a customer’s attention are the landing page and the checkout page.
• The registration pop-up for independent station subscription members can encourage customers to register while browsing the seller's website.

The caveat is that sellers must let customers know what emails they will receive after signing up?

For example: advance information about new products, promotions and purchase discounts.

Offer exclusive promotions, coupons or discounts

Offers that explicitly subscribe on the site are really what drives users to become subscribers.

When users complete their website purchases, lead them to add an email and give some small rewards, coupons or website credits.

Make it clear to users that they can get a little something out of it so that they can not only become subscribers to the site but also repeat customers and increase the repeat purchase rate of the independent site.

However, please note that attracting users to subscribe is not a good time for sellers to upsell, maintaining customer relationships is the right way to do it.

The subscription process is not too complicated

The registration process of subscribers should not be too complicated, and the information should not be filled in too much, otherwise it will easily cause users to become impatient, thereby reducing the registration rate.

Add subscription links to social media channels

• Many customers like to follow their favorite social media brands for product updates, news, upcoming promotions, and more.
• Don't waste the opportunity to use these channels to convert customers into subscribing members.
• Sellers need to highlight the seller's membership registration method on social media.

These are the methods we bring to you to convert visitors into subscribers, and hope to help you.