How do cross-border e-commerce websites retain active users?Independent station user operation plan

Independent website sellers, especially when they are brand independent websites, do not use traffic thinking to build independent websites, it is difficult to do it for a long time.

In the process of user operation, independent website sellers should treat users as real individuals.

Users have their own behaviors and needs. How to better solve users' problems?This is the starting point of the seller, to be the seller's product, to be the seller's website.

Therefore, the user operation of the independent station is also very important.

Cross-borderE-commerceIndependent station user operation plan

Cross-border e-commerce website user operations can be divided into two levels:

1. The first is the division of user behavior;
2. The second is the division of user types.

User behavior, pull newdrainage, conversion, and repurchase, that is, to obtain new traffic.

First, sellers need to understand what traffic channels are available, such as:Facebook, Google, TikTok.

How do cross-border e-commerce independent stations obtain new content?

by SEO Increase organic traffic, attract new users through content, or place ads for paid promotion.

SEO opportunities are in long tail keywords.

To do English long-tail word SEO, it is best to use the keyword magic tool, so as to dig out high-value long-tail keywords▼

• SEMrush Keyword Magic tool can provide you with the most profitable keyword mining in SEO and PPC advertising.

How to convert users?

• What the seller has to do is to optimize the page, including the discount of the seller's website, the extraction of selling points, and the optimization of all pages.

How to retain active users in the operation of cross-border e-commerce websites?

How to keep old customers in sales?

Users do not rely on retention, but rely on continuous demand.

Find products with high repurchase rate to retain customers:

1. First choose products, use products to retain users, and try to find products with a high repurchase rate, such as consumables (daily chemicals, beauty, fresh food, agricultural and sideline products), and cost-effective clothing.The Wuchang rice that some people love to eat has always beenSmall tradeYou can buy it there, you can't buy it anywhere else.
2. Secondly, quality, don't sell leeks, it's a one-time sale, don't sell cheap bad goods, even if you give bad goods for free, customers will hate you.It's okay to be a little more expensive, but the quality must be full of praise from customers.
3. Third, there are more categories, and many e-commerce companies sell a single product.If a customer buys it once, even if he is satisfied, he will not buy it again immediately, but if you have a lot of categories and he just needs it, he will continue to patronize it.

How do cross-border e-commerce sellers retain active users and make repeat purchases?

The website opens account registration, allowing users to entercellphone number, to receive SMSVerification codeAfter verifying the phone number.

• On certain festivals, give huge discounts and send text messages to remind users to log in to the website to repurchase.
• Electronicemail marketing, remind the user to buy again, and give the user a discount.

For users of the seller's website, each should have a different category.

The first is a new user.

• For new users, all the seller has to do is to let the user know about the seller's products;
• Introduce the seller's products to spark the interest of these users.

How can sellers serve users who have already purchased?

• For example, sellers should often send some emails for user care andWeb Promotionactivity.
• And a bit more about member users.
• This part is for affiliate marketing for some websites with membership, or the seller's website, it can be yourInternet marketingAll salespeople in the affiliate market can be called member users.
• Another type of user is an internet celebrity, which is what we often call internet celebrity.
• In order to achieve long-term cooperation and discover valuable influencers, it is necessary to communicate with influencers on a regular basis.

The above is the practice of our brand independent station to do a good job in user operation, I hope it will be helpful to everyone.