How can start-ups avoid intellectual property risks?Foreign Trade Independent Station Avoids Intellectual Property Legal Risks

Intellectual property is a lot of independent foreign tradeE-commercewebsite sellerInternet marketingAn existence that is often overlooked in the operation process.

However, its potential risk is very high.

Once an infringement is discovered, the seller may not only have to pay large sums of money, but may also have a certain impact on the reputation of the independent website.

So, how can independent website sellers avoid the risks posed by intellectual property?

How can start-ups avoid intellectual property risks?

There are four main types of intellectual property infringement:

1. The first is trademark infringement.
2. The second is copyright infringement.
3. The third type is design infringement.
4. The fourth category is invention patent infringement

The first is trademark infringement

• Many sellers use their own trademarks or similar trademarks without the brand's consent when selling similar products.

The second is copyright infringement

• Authorization is required to sell film and television character merchandise.
• Unauthorized printing of video text on clothing, footwear, phone cases, and other products is an infringement.
• The copyright awareness of foreign film and television works is very strong.For example, Disney.
• While Disney princesses are popular overseas, printing them on products without permission is likely to lead to prosecution.

The third is design infringement

• When the similarity in appearance reaches more than 60%, it will be judged as infringement.
• As a result, many sellers will find that sometimes even if they are designed by themselves, they may infringe.

The fourth category is invention patent infringement

• Including the production process, product structure, etc...Imitation and sales of other people's goods, even if the appearance is greatly changed, may also constitute infringement.

How does a foreign trade independent station avoid intellectual property legal risks?

Independent site sellers should carefully check their own products and whether the other party has patent certificates and brand authorization when choosing suppliers.

Some suppliers may be brand foundries, but this does not mean that the other party has patent rights.

When choosing a supplier, try to avoid choosing products that are too low-priced.

On the one hand, the quality is not guaranteed, and on the other hand, potential risks such as intellectual property infringement are also very large.

If independent website sellers have their own factories, the best way to avoid risks is to design independently.

Also, keep in mind that sellers need to patent the design or production process.

1. On the one hand, it can avoid being registered by others and cause heavy losses.
2. On the other hand, filing for a patent can also help sellers check for infringement risks.

Compared with appearance infringement, some sellers are still worried about the theft of pictures.

The photos they took were used by others and even countersued for infringement.

For independent cross-border e-commerce websites, it is imperative to develop better and build brands in the future.

Non-infringement is actually the foundation of building a brand.

After all, no buyer would develop a high degree of trust in an infringing brand.