How to do business model for e-commerce?The simplest thinking model of doing business and making money

doE-commerceIt's just a business model.

Many small bosses do not know how to do business models?

They don't even know what to do with the simplest mental model of doing business and making money?

Factory profit model

• 工厂年产量100万件，平均销售单价50元，所以产值5000万元，其中原材料2500万元，辅料800万元，工资300万元 、管理费200万元、水电150万元、租金150万元、税金150万元。
• Internet marketingThe cost is 100 million yuan, the equipment maintenance depreciation is 100 million yuan, and the miscellaneous expenses are 50 yuan.
• The final net profit is 500 million, and the profit margin is 10%.

At this time, you need to think about whether this 10% is enough to deal with various sudden risks and market changes?

E-commerce profit model thinking

When you see a product that sells for 100 yuan and costs 50 yuan, the following data should immediately pop up:

• 50% gross profit, 15% promotion, 5% logistics, 5% labor, 5% platform, 5% return loss, 3% warehousing, 2% office expenses, and 10% final net profit.
• At this time, you need to consider whether the money is enough to hoard, and there are taxes?

The profit model of a trading company is relatively simple

Suppose a 20-person trading company has sales of 5000 million, and the gross profit margin (sale price - ex-factory price - customs clearance and transportation cost) is usually 15%, or 750 million.

You only need to calculate whether the money is enough for salary (15 for ordinary people, about 6%), marketing expenses are 100% based on 2 million, commission (20% of profit or 1% of sales, 1% of office rent), traditional products The foreign trade company generally still has 5 points of net profit, which is determined by the market.

Cross-border e-commerce also has a set of business model algorithms

GMV funnel model:

• GMV isE-commerceAn important term in the industry is the abbreviation of Gross Merchandise Volume, which is the total amount of goods traded. GMV is an important indicator to measure the operation of e-commerce platforms.
• The core of e-commerce operation is based on GMV indicators, but it is impossible to start with indicators alone, and indicators need to be split.The most commonly used is the funnel analysis model:

Sales (GMV) = Traffic✖️Conversion rate✖️Customer unit price✖️Repurchase rate

• Traffic: It is how many people enter the store, offline is also called traffic, and stores with large traffic are called prosperous shops.
• Conversion rate: People who enter the store end up buying something, offline called the transaction rate.
• Customer unit price: How much did the customer spend at a time and how much did they buy?The more you buy, the higher the value.
• Repurchase rate: Even if this customer leaves, how likely is it to come back next time?Offline is called repeat customers.

Generally, gross profit is calculated first, selling price - ex-factory price - first - commission - advertising - distribution - warehousing, as well as tax rebates. Usually gross profit should be more than 20%, minus wages and office expenses, this is net profit.

We-media is the simplest thinking model for doing business and making money

• Generally, it is done by one person, there is no cost, all you pay is time;
• You don't have to make a model, you can do more or less, it all depends on your own preferences.