How to do WeChat marketing promotion?WeChat network operation brand power model summary

How to do it wellWechat marketingpromotion?WeChat network operation brand power model summary

introduction:

Any company or individual who wants to improve brand influence in everything must use this set of "Brand Power Model", otherwise only the brand will be powerless.

(I couldn't log in to the WeChat official account for two days, and the login showed an error. Today, I found out that the problem was caused by the installation of a certain official account editor plug-in in the browser. Just close the plug-in and log in as usual.)

In fact, no matter how you do itWeb Promotion, the ultimate goal is to increase exposure, thereby enhancing brand influence.

I remember just getting in touch in 2009Internet marketingWhen promoting, I know that there is a team's network promotion method, which is to send 300 posts every day for network promotion.

Back then, they used to leave comments on other people's blogs and forums every day. In short, it was stipulated that they should post 300 posts a day. After 3 months, they would see results.

300 posts x 7 days (1 week) = 2100 posts
2100 posts x 4 weeks (1 month) = 8400 posts
8400 posts x 3 months = 25200 posts

Post 300 posts a day, and you can see results after 3 months. The method is very simple, but if you want to persevere, you must have the support of strong execution.

Then, I realizedSEOThere will be a better 1 times effect, so I started to systematically study SEO. After testing and practice, I realized that if I posted 300 posts a day at the beginning, if I could combine the SEO methods to operate, there would definitely be a multiplier effect.

Having said that, last time a group friend asked me to share my views on the operation of WeChat. I said that I would write an article to share when I had time. Although there are important things being implemented recently, I am a person who keeps my word, so now Let me share my summary of WeChat operations.

This is a set of models that I have personally summed up in the WeChat operation practice and named it "Brand Power Model":

Any company or individual who wants to build a brand can use this set of "Brand Power Model" to increase brand influence.

XNUMX. DoPositioning

To do this, you need to ask yourself 3 questions:
(1) Who is my user group?
(2) What are their 3 biggest pain points?
(3) What solutions can I provide?

After understanding these three questions, you can make an accurate positioning for yourself and make yourself a professional in a certain field.

Here with "Wechat business green cardmember" for example:

1. Who are the users of WeChat business green card members?
(1) Those who want to make money as a micro-business with low risk;
(2) People who want to consume at low prices.

2. What are the three biggest pain points for WeChat business green card members?
(1) Insufficient supply information, can not find products suitable for their own promotion;
(2) The cost and risk of hoarding goods are too high due to the large capital investment of the agent for a certain product.
(3) It is difficult to make money in a low-cost and risk-free way.

3. What benefits (solutions) can WeChat business green card members enjoy?
(1) A large amount of supply information, many choices, easy to find suitable promotional products;
(2) There is no risk of capital and stockpiling for one product for sale on behalf of others;
(3) Make money with zero cost and no risk;
(4) Enjoy preferential membership prices and save money for your own consumption.

XNUMX. Passing on ideas

What is the most destructive?The most destructive and influential thing in the world is the dissemination of ideas.

All the most influential people on earth are spreading ideas, Marx has Das Kapital, Lao Tzu has Tao Te Ching, Confucius has The Analects, and those religious founders have at least one classic book with to spread their ideology.

Therefore, if an enterprise wants to enhance its brand influence, it needs to establish a theoretical system of brand ideology, spread its ideas, and thereby enhance its brand influence.

I share the knowledge theory of network marketing promotion and summarize the WeChat marketing skills model, which is to spread my thoughts. After reading it, the readers feel that they have benefited because the thoughts I spread have affected the readers.

XNUMX. Propaganda

If you want to spread ideas, you must engage in propaganda, and there are various propaganda tactics that can be used for propaganda.

1. Various tricks

There are many ways to promote network marketing, and the following is a list of various common ways of network promotion.

(1) 300 posts per day:
This is the easiest way to set yourself up to post 300 posts a day, whether it is a blog or a forum, as long as you can leave a comment, it will be effective after 3 months.

(2) Do SEO to write articles:
This is an SEO long-tail strategy that collects the questions and answers that users care about the most.
We can search for a certain root on Q&A websites such as Baidu Know and Zhihu, for example: "Alien”, you will find a lot of such questions, collect the questions, summarize the answers and write 1 article a day, you can accumulate about 3 articles in 100 months and quickly becomeUFOI am a research expert, and there are more than 300 articles in a year, and it will explode after a long period of time.

(3) Published books:
The influence cannot be underestimated, and it will eventually explode over time.

I have seen many self-celebrities who have been spreading their ideas. By sharing and writing articles, they have gained the trust of many fans, and then they have fans crowdfunding books. This is influence.

(4) Video Marketing:
The effect of video marketing is definitely not worse than writing articles, we canYOUTUBEIt can be seen online that there are indeed many Internet celebrities who use videos to share their expertise and experience, gaining a lot of attention and achieving both fame and fortune.

(5) Social media,new mediaMarketing:
Share articles and videos on social media and new media platforms to further increase exposure and improve brand influence.

(6) WeChat marketing:
In the era of mobile Internet, almost all users are on WeChat.Community Marketing) combined with each other is also an effective move.

1. First analyze the articles on the WeChat public account, which ones have high reading volume? (High reading volume indicates that such articles are the most concerned by users)
2. Then guide the user to the WeChat group, and interact with the user on this topic in the group. After the end, the content of the discussion is organized into articles and sent to the WeChat public account for records.
3. After the article is published on the public account, it will be shared with the WeChat group.When users see their published content and record it in the article, they are very likely to actively forward and share it to WeChat Moments, which can form the role of dissemination.

(I will share more WeChat marketing skills in the future, just keep paying attention)

2. Leverage moves

The above various moves are not useless, but require extraordinary execution, and it takes time to accumulate to see good results.

Is there a better and faster way?

In fact, using "leverage moves" will allow you to quickly see the effect, specific cases and operation methods, and you will have the opportunity to share them later, provided you are paying attentionChen WeiliangWeChat public account: cwlboke